Opening printing
Printing services are representatives of all segments of the population, as a business structure - public and private, and individuals. The ability to receive and disseminate information depends on the degree of accessibility and mobility organizations, whose activities include the manufacture of various, first of all, information products. This article outlines the methods and steps of opening a mini-printing or design offices.
Shaping of demand
Why go to the Design Bureau?
Consumers in different market segments, primarily addressed to the suppliers of goods and services:
- Which I am personally acquainted
- I heard from friends or relatives
- Seen in advertisements on TV or on the Internet
- I read in the newspaper or advertisement
- I received a flyer in the street or a free discount coupon
- Heard advice from colleagues
That is, in some way the buyer receives the information. Moreover, making a purchase, choosing a product or just passing by the supermarket or boutique inhabitant will pay attention to non-standard poster, the poster, the original packaging. This is the psychology of the consumer, the demand is satisfied, first of all, due to his personal thirst for knowledge. The information is quite real hunger can lead to depression.
The range of printing
It's no secret the basic postulate of market relations - the customer is always right. Therefore, the immediate duty of the printing industry is the saturation of information space. Based on the foregoing, the same and constant demand is the following products:
- Business cards is a necessary attribute of the representation
- Advertising and informational brochures, booklets, pamphlets, monographs
- Ads and announcements
- Coupons, flyers, cumulative prize cards, invitations, Kontramarka, leaflets
- Express information: maps of the city and attractions pocket, TV programs, entertainment publications - crossword puzzles, jokes, references to useful information
- Small souvenir items - notebook with printed logo, corporate boxes, labels, posters, signs
Perhaps as part of this material is difficult to list the whole range of goods and services needed, as the population of cities, and residents of small towns and villages. Therefore, the organization of printing or design bureau - it is always "a niche" in the business world.
What is required to open a mini-printing press
Documentation and organizational issues
Lesson printing activity does not require licensing. Exception: the production of forms of strict accountability, license production, application of protective markers, etc.
Usually, you can register the status of an individual entrepreneur or a legal person - that is enough. NACE depending on the type of activity:
74.40 Advertising
22.22 Printing
Equipment for printing
- Computers for design and layout
- Printers - black and white laser, color - inkjet and laser. It is desirable to provide an ink jet printer system of continuous supply of ink
- Risograph. Desirably format A-3. Replacement drums for different colors - black, red, blue, yellow
- Xerox - XEROX, CANON, etc.
- Laminator. Usually, in the Design Bureau to seek services such as laminating documents
- Binding and stapler. Wanted for stitching books and other products of springs and straps,
- Guillotine for trimming
This is the bare minimum that is required for the production of printed products. Note that you have to constantly replenish the supplies, including:
- Dye printing machine (risograph)
- Cartridges for printers and copiers
- Offset paper (density of 70 to 160 g / m) coated cardboard and special business cards
- Laminating film
- Springs for Booklet and staples
- Knives for the guillotine
Staff
The manufacturing process of printed products includes several steps: pre-press, press and post-press processing. Accordingly, the state must have:
- At least two designers who own programs InDesign, AdobePhotoshop, CorelDraw. Designers are developing original models. Typesetter, editor and proofreader complete prepress
- Printer
- 2-3 worker at the site finishing: listopodborka, folding, stitching, glue, cutting
Designers and printmaker quite successfully can be interchanged with each other while working on the copier.
The room
The beauty of a small printing or design bureau is that accommodation plays an important but not a major role. It benefits of mobility. For example, it is located on the territory of the university, give preference to the production of textbooks, monographs and copying. Located in the business district, focuses on the production of business cards, technical documentation replication, binding and laminating, printing flyers, advertisements and so on.
Final conclusions
Printing business is not affected by "seasonal fluctuations". Income permanent and stable. After investing a minimum investment in the development of design bureau, the daily income can be around 15 000 - 20 000 rubles per day. Undoubtedly, these revenues come from the time when the accumulated steady clientele.
In contrast to the large printing press, which is constantly loaded orders design bureau needs to self-promotion to attract customers. This may be the arrangement of information on the regional TV channel, in periodicals, posting advertisements, direct mailing flyers, conduct promotions with the distribution of discount coupons.
Also good affiliate programs work. For example, the printing of advertising and information booklets for the pharmacy or a boutique, it is possible to conclude an agreement - the visitors of these institutions distribute free coupons to a small discount, provided treatment is in your design office.
You can think of a lot more of their own "chips". The main thing - remember that first you are working on your image and name, then it works for you. As, however, in any business. Prerequisite - quality and competitively priced services. In this case, your mini-printing house will always be alive.