Opening printing

Printing services are representatives of all segments of the population, as a business structure - public and private, and individuals. The ability to receive and disseminate information depends on the degree of accessibility and mobility organizations, whose activities include the manufacture of various, first of all, information products. This article outlines the methods and steps of opening a mini-printing or design offices.

Shaping of demand

Why go to the Design Bureau?

Consumers in different market segments, primarily addressed to the suppliers of goods and services:

- Which I am personally acquainted
- I heard from friends or relatives
- Seen in advertisements on TV or on the Internet
- I read in the newspaper or advertisement
- I received a flyer in the street or a free discount coupon
- Heard advice from colleagues

That is, in some way the buyer receives the information. Moreover, making a purchase, choosing a product or just passing by the supermarket or boutique inhabitant will pay attention to non-standard poster, the poster, the original packaging. This is the psychology of the consumer, the demand is satisfied, first of all, due to his personal thirst for knowledge. The information is quite real hunger can lead to depression.

The range of printing

It's no secret the basic postulate of market relations - the customer is always right. Therefore, the immediate duty of the printing industry is the saturation of information space. Based on the foregoing, the same and constant demand is the following products:

- Business cards is a necessary attribute of the representation
- Advertising and informational brochures, booklets, pamphlets, monographs
- Ads and announcements
- Coupons, flyers, cumulative prize cards, invitations, Kontramarka, leaflets
- Express information: maps of the city and attractions pocket, TV programs, entertainment publications - crossword puzzles, jokes, references to useful information
- Small souvenir items - notebook with printed logo, corporate boxes, labels, posters, signs

Perhaps as part of this material is difficult to list the whole range of goods and services needed, as the population of cities, and residents of small towns and villages. Therefore, the organization of printing or design bureau - it is always "a niche" in the business world.

What is required to open a mini-printing press
Documentation and organizational issues

Lesson printing activity does not require licensing. Exception: the production of forms of strict accountability, license production, application of protective markers, etc.

Usually, you can register the status of an individual entrepreneur or a legal person - that is enough. NACE depending on the type of activity:

74.40 Advertising
22.22 Printing

Equipment for printing

- Computers for design and layout
- Printers - black and white laser, color - inkjet and laser. It is desirable to provide an ink jet printer system of continuous supply of ink
- Risograph. Desirably format A-3. Replacement drums for different colors - black, red, blue, yellow
- Xerox - XEROX, CANON, etc.
- Laminator. Usually, in the Design Bureau to seek services such as laminating documents
- Binding and stapler. Wanted for stitching books and other products of springs and straps,
- Guillotine for trimming

This is the bare minimum that is required for the production of printed products. Note that you have to constantly replenish the supplies, including:

- Dye printing machine (risograph)
- Cartridges for printers and copiers
- Offset paper (density of 70 to 160 g / m) coated cardboard and special business cards
- Laminating film
- Springs for Booklet and staples
- Knives for the guillotine

Staff

The manufacturing process of printed products includes several steps: pre-press, press and post-press processing. Accordingly, the state must have:

- At least two designers who own programs InDesign, AdobePhotoshop, CorelDraw. Designers are developing original models. Typesetter, editor and proofreader complete prepress
- Printer
- 2-3 worker at the site finishing: listopodborka, folding, stitching, glue, cutting

Designers and printmaker quite successfully can be interchanged with each other while working on the copier.

The room

The beauty of a small printing or design bureau is that accommodation plays an important but not a major role. It benefits of mobility. For example, it is located on the territory of the university, give preference to the production of textbooks, monographs and copying. Located in the business district, focuses on the production of business cards, technical documentation replication, binding and laminating, printing flyers, advertisements and so on.

Final conclusions

Printing business is not affected by "seasonal fluctuations". Income permanent and stable. After investing a minimum investment in the development of design bureau, the daily income can be around 15 000 - 20 000 rubles per day. Undoubtedly, these revenues come from the time when the accumulated steady clientele.

In contrast to the large printing press, which is constantly loaded orders design bureau needs to self-promotion to attract customers. This may be the arrangement of information on the regional TV channel, in periodicals, posting advertisements, direct mailing flyers, conduct promotions with the distribution of discount coupons.

Also good affiliate programs work. For example, the printing of advertising and information booklets for the pharmacy or a boutique, it is possible to conclude an agreement - the visitors of these institutions distribute free coupons to a small discount, provided treatment is in your design office.

You can think of a lot more of their own "chips". The main thing - remember that first you are working on your image and name, then it works for you. As, however, in any business. Prerequisite - quality and competitively priced services. In this case, your mini-printing house will always be alive.

Nine ways to survive Monday

You - not the only person who joins the difficult start of the working week. This syndrome, which has its own causes and symptoms, and therefore, it can be controlled. Do you want to take it easy on Monday? Follow the rules set forth below uncomplicated by Charles Wood, business coach and founder of «All Strategy».

1. Begin Monday at Sunday night

Wood believes that the reason that Mondays are so heavy in the complexity of switching from personal rhythm, attitude and lifestyle that we are on weekends.

"We live in a personal rhythm. The need to speed up a feeling of despondency, the same as we see before us is insurmountable mountain that have to climb at the beginning of the week ", - she says. While you are enjoying every moment of freedom on Sunday evening, just a couple of minutes of mental preparation for the upcoming week will help to overcome the Monday depression.

2. Start with the priorities

Make a list of tasks for the next day and make them into a calendar. Rather than starting the week with a clean slate, remind yourself of the day priorities. This will help avoid stupor due shaft problems, which usually falls on a Monday morning.

Scheduled Meeting of the department or project team, which defines the priorities of the week, will help everyone to immerse themselves in the work without difficulty.

3. Start the day with something that gives you energy

Go for a run or to the gym. This is the beginning of the day cause the body to move and give the charge of creative energy into the evening. Depressed mood on Monday does not mean that you hate your job, or are in a depression.

"Most likely, you just get stuck and caught the momentum of next week," - explains Wood. Any activity that helps to increase the energy returns in the right direction, where you will be productive.

4. Communicate with colleagues

Arriving at the office, in the first place, consider the opportunity to communicate with colleagues. Regular exchange of phrases at the water cooler can sometimes be a powerful incentive to get started. "So I'm looking forward to Monday and communicate with colleagues, instead of sitting at the table and half a day to gather his thoughts" - says Wood.

5. Find a mentor

If the Monday depression visits you too often, it can be a symptom of a deeper problem. Wood recommends that entrepreneurs, especially those who work alone, find a mentor and discuss the goals and ways of achieving them: "This will see a different perspective and look at his work more responsibly."

A severe case of depression on Monday may be due to congestion. The mentor will help to establish the true cause.

6. Get enough sleep

Gretchen Rubin, author of "Happiness" is of the opinion that a lot of stress caused by lack of sleep on Monday.

40% of Americans, according to the poll, sleep much less than the recommended seven hours. The fact is that American workers use the weekend to finish the routine business, which is not enough time during the week. But such attempts to catch up is not always successful.

7. Do not forget to turn off the TV

The second concerns its board of TV viewing. If you have a favorite movie, watch it. But the end turn off the TV. If you fall asleep on the couch, flipping through the channels, it is not surprising that you're feeling overwhelmed.

People often say they are watching TV because of too much fatigue, which does not allow anything else. But then they lay until midnight watching TV, instead of sleep. "You should just go to sleep," - said Rubin.

8. The same should be done with the news - turn off

There is a type of people dependent on the news. They absorb the tracking process for new details, especially when something dramatic happens. Psychosomatic condition while also rapidly deteriorating. The author advises to spend on learning the news no more than 20 minutes to be up to date, and then off in the literal and figurative sense.

This conclusion is confirmed by a recent study. People who watched the Boston Marathon in 2013, during which there was an explosion on the news experienced more severe stress than those who at that time was at the scene.

9. Do not wait for the weekend fun

Often we are so tied up in their responsibilities, that we can not and do not want to make time for entertainment on weekdays, counting then "off" weekend. Among these positive moments are laid by meeting with friends. But come the weekend his worries, and hold all deposits in the two days is not easy.
It should be open for meetings, says Rubin. It is useful to chat with friends in the middle of the week, go to training and morning walks. Then either weekdays or holidays will not leave feeling lived in vain.

Free franchise: Myth or Reality?

Many potential investors, especially not having a large amount of money, but the dream of a stable own revenues come across the network to the alleged "free" franchise. It looks such a term is very attractive, but we must bear in mind that the free cheese is only in a mousetrap, and franchised production of goods or services, one way or another, created by someone's great difficulty, like any business, which means that its value can not be zero. Similarly, it is impossible to get a more or less decent profit without investing a penny in the business. The conclusion is that an attractive offer either a hoax or is the word "free" is meant not just "zero" number of attachments.

It should be understood that the franchise requires a minimum investment for the organization of business even if you're selling a service, it needs to create a presenter her site, if the product - rent a room, buy the raw materials, to register the IP or LLC, hire employees, and finally, to advertise their sentence.

Another very important, so that you have the right to work under a certain brand, and very few people are free. In addition, the franchisor usually provides training for potential partners, and this is, again, the time and effort that must be paid.

Therefore, the "free" deductible usually means that the franchisee does not pay the lump-sum payment and royalties. Also, we can talk about the fact that these payments are small.

Even a simple franchise is not too recognizable brand is an independent business. And any business requires investments. Therefore, we recommend wary of those who offer no deductible investments - there are some pitfalls.

When the franchisee dealer

Such franchises are also called "dealer", as in this case, it is the role of the dealer and franchisee acts: wholesaler supplies its products under implementation. That is, the goods in this case always has the franchisor. However, he could create their own structural units, invest in them a lot of money, or simply to sell goods at wholesale prices. He also takes money for the right to sell this product - often without a certain image of the franchisor, which supposedly should significantly influence because of its recognition on the marketability of goods. From this perspective, the lawfulness of a lump-sum payment is uncertain. And if it is not, this franchise still can not be considered free: royalty, which is announced to be zero, in fact, laid one way or another in the wholesale price of the product - it is formed by the supplier. Thus, to conclude that the low cost and the more "free" franchise on the size of its lump-sum payment rather lightly.

In some cases, it should be understood that the lump-sum payment does have to pay for anything. For example, it is equal to 70 thousand rubles, which is quite a lot. But pay attention to the fact that for the money the franchisee gets from the franchisor X: complete practical training at the factory franchisor opportunity to ask questions to the masters, familiarity with the unique technology and the secrets of working with the product itself.

And there is another franchisor - the Y. Its lump-sum payment is announced only 15 thousand (or even zero), that is very attractive to a potential investor. For the money it proposes to transfer to the partner in the form of theoretical knowledge on how to organize the shop as his draw and correctly put the goods - and not a word about what the specifications for this product. As you can see, the difference is significant enough knowledge.

At the same time pay attention to the investment partner declared to start a business: in the case of the franchisor X is just a few thousand dollars, but the franchisor Y-voiced worth several tens of thousands, most of which will be spent on the purchase of goods for sale.

Obvious minuses "free" franchises

Thus, the "dealer" franchise, where franchisees, in fact, merely resell the goods owner, initially look quite profitable, but in the long run, probably not bring the owners a serious profit, unless the product sold is not known, every second person on the planet. Even if it is possible to make a good margin on the product, as a rule, such a business is easy to be a simple copy - and so soon in this environment will be quite competitive, and the franchisee profits will fall in proportion to the number of competitors.

Another minus was voiced above: the knowledge that the franchisor provides for a miserable lump-sum payment, is not likely to be of particular value and almost 100% do not carry on the unique technology of production of a product. Establish with them a unique selling proposition would be extremely difficult and, therefore, questioned the competitiveness of the business partner.

In addition, the franchisee is highly dependent on the dealer in terms of pricing policy - it has nothing to do with the prices established by the dealer. And if the dealer suddenly starts to inflate prices, both perish.

The conclusion from the above is as follows: one way or another, almost always free cheese is only in a mousetrap. Wanting to save on lump-sum payment, it has paid off: it is possible that instead of creating unique technologies are well sold product you get for your money and wholesaler of general knowledge, which is at the root override your desire to earn a decent amount of money.