33 ways to increase sales. Just for entrepreneurs and senior managers.

1. Create a financial plan of the company for at least a year in advance.

2. Examine the existing supply in the market.

3. To analyze the final consumer audience.

4. Find new ways of advertising.

5. Find ways to transfer a potential customer in the consumer.

6. Thoroughly examine your goods.

7. Develop possible strategies for supply of goods to different client categories.

8. Make a quality product packaging.

9. Set the price based on the solvency of customers.

10. Develop a monthly sales plan for each seller in accordance with the financial plan of the company.

11. Implement a system of incentives and penalties in the sales department.

12. Dismiss the sellers who do not meet the sales plan.

13. To take on new employees to meet the new requirements of the company.

14. Ensure compliance with the dress code adopted by the company.

15. Curb dismissive attitude to the customer.

16. Continuous training vendors selling new technologies.

17. Involve experts to analyze the attractiveness of the brand.

18. Provide a competent merchandising.

19. Get feedback from customers.

20. Speed ​​up the process of payment and receipt of goods.

21. To improve the product.

22. Introduce new technologies in the production, sale, advertising and others.

23. With the increase in profits to increase the budget for the development of the company.

24. Search for new markets.

25. Connect current advertising channels.

26. To carry out corporate parties to join the team and raise the prestige of the company among its employees.

27. Keep the company's image in front of customers.

28. Continuing to promote sales leaders.

29. Use modern technology quality communication with the client.

30. Liaise with regular customers.

31. To increase the product line.

32. Develop a system of discounts for regular customers.

33. In certain intervals to take part in active sales

How to change the character for the better?

The first thing you need to do is take a sheet of paper, a pen and make a list: first select the features that you think are preventing you live, and then enter those that you would like to purchase.

In order to precisely determine what you have in the negative, ask your loved ones. Let them tell you that you are annoying them. So you can look at ourselves. And because often we do not see for themselves some flaws, but in this case we can identify a couple more traits that are able to adjust at the same time.

The next step after compiling the list of necessary and unnecessary character traits, select next to the desired method of how to implement it. For example, laziness can be overcome only vigorous activity, pessimism - a positive attitude, anger - cultivating the good will, indecision - taking action in relation to the planned etc.

Think about what changes you will bring a change of character. It will motivate you. But be aware that the nature of change - it is a long and laborious, but perfectly develops willpower.

Sometimes a change in appearance can change a person's character. This is especially familiar to women. By changing, for example, the color of hair, the woman begins to notice that over time, and attitude to life has changed her in accordance with this color. For example, the hair blonde bring to the character of gentleness and romanticism, dark hair inherent in the people strong and purposeful.

Also holds an inverse relationship. When your mind is a reassessment of values, a desire to change their appearance and in accordance with its new "I".

The task to change its character is not easy, remember this, and in an effort to improve the character and even pay attention to it, not to buy other negative traits. Monitor this time to get rid of them.

  Business idea: Garden figures OWN HANDS


Active development of low-rise private housing in our country contributes to the creation of favorable conditions for the development of new small business activities. These include the production of garden figures.

Commercial prospects of manufacturing garden shapes depends on several factors. Here they are:

The potential of the market.
Technological capabilities
The level of the required amount of the initial investment.
The estimated yield of the company.

Possible market

Sculpture garden, as a design element of the infield is known for a long time. But in our country it came into wide use recently. The range of shapes is very large garden, from art sculptures to simple totem signs or abstract compositions from natural materials.
For the budding entrepreneur interest figures, manufacturing technology which has a relatively simple and low cost.
Circle of potential consumers of such products is very wide, to them, first of all, should include the owners of houses and cottages, which are concerned about the ennoblement of their plots, but not arranged to pay for this expensive design firm.
It's also worth mentioning the inhabitants of high-rise buildings and business leaders and offices, which often tend to beautify the surrounding area garden sculptures.
Thus, we can say that the production of garden figures can count on stable sales in suburban cottage communities and areas of private buildings in large cities.
Variety of garden sculpture promotes the need to inscribe it in the surrounding landscape, and this should be done regardless of the size or cost of the plot figure. Therefore, for the entrepreneur, manufacturing garden figures with their hands, would be wise not to limit their production.
If he is not confident in their abilities on the part of landscape design, you can use the services of a specialist, who will help the best way to establish a garden sculpture, so that it blends seamlessly with the rest of the landscape.
Properly placed the figure of not only enhances a positive impression of the customer, but also serves as a constant advertisement for the company to produce it. We should not forget about the traditional forms of advertising, such as ads in the paper editions and information sites on the Internet.

Properties sales

In addition to product quality, cost and its advertising, marketing directly affects the presence of competitors. This issue should be taken seriously, because it may be that the region already operate similar profile campaign that their products fully cover the demand for it.
In this case, for successful entry into the market will require resources, most likely exceeding the possibility of a novice entrepreneur.
However, the production of garden figures can be successful even in the presence of strong competitors. This may rely entrepreneur, who will be able to organize the production of a wide range of shapes and enhance their artistic quality.
This is due to the technological features of this type of activity. Since the manufacture of molds of plaster, concrete and artificial stone requires serious skills, in most cases, manufacturers prefer to buy ready-made form. It does not contribute to the diversity of products, which is usually limited to a few models.
This feature their level is poor, as is easily seen, remembering the figures of gnomes and other fairy-tale characters, standing at the entrance to the store, or on private land.
So the entrepreneur, who will be able to establish its own production of the form and bring this matter to the good artist, automatically gets a head start over other manufacturers.

Types of Garden figures

Garden sculptures can be categorized by purpose and type of use. Thus they may be persistent or established on time, such as the summer season. So they can be part of the decor of any family or corporate event.
It can be quite naturalistic sculptures of people and animals, stylized sculptures of mythical figures or celebrities, and many other things that will prompt fantasy artist or customer.
Since we are talking about small-scale production, will doubtless benefit the entrepreneur who fails to correctly identify the tastes of potential customers and put on the market products that comply with these tastes.
Gardening figure can be as an independent element of landscape design and decorative part of the composition or structure, such as for example an artificial hill, a fountain and a gazebo.
But basically they are different depending on the material from which is made. For their fabrication often uses the following materials:

Gypsum;
Tree;
Ceramics;
Fake diamond;
Concrete.

The technology of manufacture of plaster garden figures

The advantages of gypsum is the simplicity of the process and low manufacturing cost.

Garden figures made of gypsum produced in the following sequence:

Preparation of gypsum slurry. For this purpose, the water is diluted 2% solution of sulfuric acid or alum, after which it is kneaded gypsum powder. The thus-obtained plaster is different whiteness and strength.
Pouring plaster solution form. In this attempt to make the solution uniformly distributed within the mold, which fills in several steps, and wherein the inverted form on various sides.
Holding period, during which the plaster must be completely cool.
Removing the plaster cast from the mold.
Completion casting garden pieces of plaster. This may be it painting, resurfacing and other operations.

The basic element of production are in shape - matrix.
Matrix produced in an industrial manner, made of latex and silicone. Due to their strength, they can not work with only gypsum, but also to concrete and Polistoun (acrylic stone). The silicone matrix capable of supporting several hundred fillings.
By cons of silicone matrix should include their high cost, which is why a beginner entrepreneur, who uses them, is forced to limit ourselves to one or two dozen models of garden figures. This negatively affects the profitability and competitiveness of its production.
Can solve this problem by organizing their own production of matrices, using proven technology. There are many ways of manufacturing an array of materials such as the same plaster, clay, papier-mache or paper impregnated with glue.
Such matrices have less strength, but this disadvantage is not significant where we are talking about single orders or small batches.

Production figures from the garden polyresin

Until recently, most of the figures were made of plaster sculpture, but now it is much pushed new materials such as Polistoun and plastic concrete.
Polistoun, which is also called an artificial or acrylic stone, made of acrylic resin with an addition of aluminum and colorants - pigments. It is characterized by high strength and uniformity of the structure, so the garden of polyresin figures are not affected by moisture and rotting.
Garden figures of polyresin, as well as gypsum, produced by pouring in a matrix. As the solution used with the acrylic resin.
For hardening of the casting in it added a special hardener, and is used to seal the casting vibrating table.
To give the cast desired color or hue, in the same way it is added pigments. It should be said that in this way you can create a huge amount of color combinations that distinguishes Polistoun from other materials.
It must be remembered that some of the components are highly toxic polyresin that requires careful observance of safety measures and strict adherence to technology.
When using high-quality components, about 99% of the drilling mixture after curing polymerizes and poses no danger, accounts for the remaining percentage of volatile compounds which evaporate completely for a week or two.
Nuances in the manufacture of

Production facilities must be equipped with a ventilation system, and workers are provided with personal protective equipment such as masks and gloves.
Minimum list of necessary equipment for the molding of acrylic stone is composed of the following:

Vibrating table.
Vacuum the compressor.

Airbrush, that is, a device for spraying paint, which, in contrast to a simple spray gun lets just draw lines and work with multiple colors.
The approximate cost of this equipment is 50,000 rubles.
The main item of expenditure is up supplies. And save they should not be, because when you use poor-quality raw materials made of a shape can carry a direct threat to human health.
In addition, it has to spend on the purchase or production of matrices. Initially, the organization of production is possible to manage multiple models in order to acquire new business in the course of development.
For the study of small details of finished shapes using the same techniques as for stone carving, with Polistoun much easier amenable to treatment than natural stone.
Production of garden pieces of plasticized concrete technologically much different from their manufacture of polyresin. It also occurs by vibration casting using plasticizing additives, hardeners and pigments. At the same consumables cost is relatively inexpensive.
Production figures from the tree requires professional skills and artistic inclinations, so they are usually engaged individually.

Business idea: store opening FIGURE EXCLUSIVE CHOCOLATE

Since its introduction in life, chocolate has always attracted the attention and aroused keen interest. This delicacy is quite popular around the world. Below is the business idea of ​​opening a specialized store exclusive chocolate figure, the calculation of the expected profits and the list of necessary equipment. For the convenience of planning we have also included a schedule of work on the launch of the project.

Description of business

Concept ideas and product range

Shop exclusive figure of chocolate (let's call him here and then - a chocolate boutique) is a tandem bench unusual and unique gifts and sweets shop original. Those. the product itself can be interpreted as unusual gifts of chocolate. Business consists of two processes: the creation of chocolate production and sale of the company store. There is all this in the same room where the front room with a large display - a shopping area and adjacent rooms - production and storage facilities.

There are two variants of realization of the idea:

full-cycle production and sale of chocolate figurines own making;
partial production cycle - the implementation of products from raw materials purchased.

Regardless of the option selected, the products can be produced by the following types:

themed souvenir figurines (eg, ship, skull, book, a tube of lipstick, dumbbells, medal, flowers, ball, human and animal figurines made of chocolate);
exclusive forms (eg company logos, corporate symbols of clubs, towns, restaurants, companies, brands, made to order or for general sale);
unusual shaped candies;
Portraits of chocolate and others.

Audience and sales channels

Based on the range of products it is determined that the target segment consists of two groups: private and corporate clients. Among private customers include ordinary shoppers, tourists (if the region includes the implementation of tourist activity), residents, office workers.

Corporate segment represents the advertising managers, who are engaged in the creation and distribution of souvenirs of the enterprise, the iconic corporate gifts to partners and customers, employees, etc. As well as hotels and cafes. restaurants, salons.

Sales channels: own boutique (or network of boutiques), branded islands in supermarkets / shopping centers, direct sales of products to the corporate segment, online store segment HoReCa (deliveries of certain products - sweets, exclusive form - in cafes and restaurants).
Key features of business:

belonging to the infrastructure of the holiday and entertainment (gifts, souvenirs, desserts);
opportunities for business development (at the opening of the boutique chocolatier coffee and schools, setting to the assembly-line production of certain products, cooperation with pastry shops, etc.);
compulsory product certification (obtaining health certificate);
specialization in the production of chocolate;
the opportunity to develop multiple lines of assortment (chocolate traditional, experimental and exotic chocolate);
the possibility of development of franchise representatives in the neighboring regions.

5 aspects that will help to improve communication with customers:

Imagine for a moment, waiting for the order, you receive a message stating that your product is ready for unloading. But what exactly does that mean? If you went to the courier service or delivery is delayed? In fact, this notice was the obstacle to established channels of communication that has been built so that the client has received a real benefit.

How to use effectively communicate with consumers? It should rely on the application choose the right channel, the current data on it and the ability of business to remain flexible and open to innovation. But to work properly the system will only be provided quality information support omnikanalnosti, that is, you should be ready to engage in dialogue with the customer, provide advice and, by and large, to carry out the sale by any convenient way.

Below we have collected 5 most important aspects that will help to establish contact with clients:

Timeliness.

Time parameters are essential. Certainly, the idea of ​​timely communication with consumers may seem obvious, but for some reason, not every retailer adheres to it. It is important to be able to find the time to its customers. For example, if one of them has a duty to your enterprise, and conditions for the transfer of funds shall be agreed upon, chances are you need a two-way communication, and not a monologue. One of the biggest companies assumptions organization is expensive to maintain contact center, through which customers can not get through to the desired time and which does not support text communication.

Using the correct channel.

The last phrase consistently led us to consider the following aspects: the link - the key to success. Clients of various types, age and sex tend to respond differently, not only in certain periods of the day, but also to all kinds of ways of communication. Until now, many companies rely on conservative channels: traditional letter or phone call. They do not try to analyze the effectiveness of such communication based on the habits of different demographic groups. But this is important!

The availability of data.

Businesses need a clear strategy in relation to the data obtained, which could be used in the work manager for the understanding, analysis and report generation with ideas.

Ready for flexibility and innovation.

The scene did not fail, and the lack of flexibility in the approach to communication with the customer will not help you to stand firmly on its stage.

A shift toward "seamless" communication.

It is a seamless channel, which has already been mentioned above. Time and form of communication are of great importance, but we should not forget that the device channel is becoming increasingly difficult under the pressure of technical social changes. Consider your communication strategy needs to be comfortable for all segments of the audience. You do not have to please only those clients that are used to communicate through messengers, but your business has to be prepared for communication WhatsApp; you do not have to give up traditional letters, but your young customers should not feel uncomfortable about it. Simply put, you need to be close to the customer is always where they are ready to communicate!

Profit increase

At the time, this formula is very strongly influenced my perception of doing business. It is suitable for any niche and demonstrates how to improve the company's performance. After realizing her personally, I immediately began to see the complete picture of increasing profit, regardless of the industry.

This formula is made up of five main components:

- Margin (ie net profit as you put it in his pocket after each transaction)
- Incoming traffic to the site
- Conversion (how many people came to your site make a purchase)
- Re-sale (how many times the same customer orders your services)
- The average check (how much the average person spends one ordering your products or services)

The total profit of your business is built as follows:

• conversion of the incoming traffic • repeat sales • average ticket • Margin

Let's imagine it in concrete figures. Let's say you have an online store, with the attendance of 20,000 visitors per month. Average bill 1,500 rubles, the conversion of 2%. The average monthly visitor buys from you once. With every sale you put it in his pocket 30%.

Total your income will be:

20000 • 0,02 • 1 • 1500 • 0.30 = 180 thousand rubles

Sales volume (all the same thing but without the margin):

20000 • 0,02 • 1 • 1500 = 600 thousand rubles

How can actually increase profits? It's very simple - we must work to increase each of the coefficients. However, there is a caveat.

Practice shows that most entrepreneurs are somehow trying to increase only one - incoming traffic. While spending serious money on advertising. But if you look closely at the formula it is clear that much more effective to work on conversion, average check and repeat sales. They are demanding lower costs and increase your profits significantly.

Let's look at the same example. Let's increase the conversion of only 1%.

Profit: 20000 • 0,02 • 1 • 1500 • 0.30 = 270,000

Sales: 20000 • 0,03 • • 1500 = 1 900 000

S increase the average 200 rubles.

Profit: 20000 • 0.03 • 1 • 1700 • 0.30 = 306,000

Sales volume: 20,000 • 0.03 • 1 • 1700 = 1 million. 20 thousand.

That is, increasing the conversion rate at 1% and increasing average check 200 rubles (just 13%), you increase your profits by 70%. Without any advertising costs.

Now imagine that you have increased the number of repeat sales per visitor from one to two. I think not difficult to calculate how much total profit increases.

In short, before you spend money to attract traffic, think about how you can increase other factors.

5 ways to say about your business in the media

When starting a business, many people think that their product or service is so great and exclusivity that the media on their own initiative would blow it at every step. But the reality is merciless, and you appear to have to self-treatment in the media, drawing up the media plan and the search for short cuts to its direct consumers. Where do you start a movement?

1. Look for common ground

First of all, it is necessary to leave the ambitions and turn to reality: whether you have employees in the immediate proximity of media space. At least among your virtual environment to Twitter or Facebook there is one or two professional journalists. All that remains to do - be interested in the shark pen his project. To do this, find points of contact your business with its specialization. Explore the theme and style of the reporter, find something that might interest him, develop his work become a logical continuation of its specific subject matter, to open new perspectives on the problem that interests him. Have shown interest in the man and his work. We are all susceptible to flattery, and employees of media space even more.

2. Catch trends

Always watch TV, read the newspapers and watch news feeds on the Internet. This will give you the opportunity to notice the increasing interest in the area in which specializes in your business. Think about how you could express themselves, until the wave has not subsided. This strategy can be applied both locally and nationally. It is only necessary to find a theme and begin to develop it as relevant trends.

If you think about smaller-scale actions without going offline, then the easiest way to understand what it is now fashionable and relevant, will be Twitter, which quickly tells you what topics today are popular. We advise you to start small: with their own district, city, region. Gaining experience and expanding the geography of operations.

3. Create a crisis plan

Forewarned is forearmed. Provide for the possibility of failure, a plan of activities of potential crises, properly document it and constantly expand and complement - the perfect way to express yourself as a professional in your chosen industry and draw attention to themselves. For you will be treated to an expert for advice and disseminate published information - is not that you want? Who is making money on what is popular, and some on that, what nobody realizes speak.

4. Ozvuchte and visualize yourself

Nothing affects the modern man as visual information. People mostly visuals and audialy that is easier to perceive and remember information seen or heard, not read. So pay more attention to movies than to text. Which is easier - Read the length of the "sheet" of the text, or view the video dvadtsatisekundny? Think about the imagery of what you say. Which statement is stronger will affect the listener: "We have collected 200 tons of cigarette butts," or "the number of cigarette butts collected by us could cover the slopes of the volcano Kilimanjaro"? A strong and interesting content itself will cause you to customers and to attract media attention.

5. Take care of security

Competent Manager provides all the possible options for the development of their business. Today relevant to you personal online resource, and tomorrow need social networks and they need to be linked to the corporate site. And suddenly you find that the name is already taken (a competitor or other person / company does not have any relation to your business). You have to build your own brand with the first steps of the company and provide your domain name to match the name on social networks, even if you are not going to actively use them.

Start your access to the media of the first five steps, gradually increasing the knowledge and experience to eventually build effective media channels for meeting with potential clients.

FROZEN BREAD - NEW BUSINESS OPPORTUNITY

Part bake or incomplete baking technology - is that according to the capital market experts will soon waiting for all of us instead of the traditional loaf or loaves. Margin products in this intriguing business is from 5 to 50% (depending on whether the bread product or premium is modest, but always very fresh and crispy bread roll).

In Russia, according to statistics, every year reduced demand for conventional, customary bread. And this is no joke - the old regime, many bakeries have closed for this reason. Production of it - is unprofitable. Ingredients - Expensive and technology - beneath criticism. It turns out, they just spoil the meal, but still require government support for it yourself. The situation is downright as with AvtoVAZ. The state of artificially holding back the growth of prices for the "social" goods, but long can not continue, analysts say.

However the innovative bread products, as well as confectionery products demand, on the contrary, growing.

Why is this trend? Firstly, the quality of traditional bread is steadily decreasing - only deny biased people and just sitting in the air of "Echo of Moscow". Simply put, people can not eat the bread. Secondly, many people bought a very inexpensive household bread machine and enjoy the fruits of his work almost every day. Third, many people refused to bread as part of the transition to a healthy lifestyle, well, they do not eat carbs! Fourth, many people can afford other baked goods - and just buy them. Fifth, the migration flow has brought us a new demand for products made from flour - tortillas, pita bread, etc. Anyone who has not mastered the innovations, that was late.

The fact that the traditional loaf may soon entirely disappear from the shelves - it's a fact. In this regard, the business ran studying global trends and how the demand could be in the near future.

One thing is clear, since the age of bakeries monsters coming to an end, will win a mini-bakery, who can respond quickly and flexibly to fluctuations in demand and to please high-quality products (the competition!) And unbanal range.

One of the newest trends - the technology of frozen bread. It is very beneficial for entrepreneurs and therefore around him there was such excitement.

Crunch French bread

What is the frozen bread? This semi-finished product (or crude, while its cost is 30% cheaper, or partially cooked), which is brought to the point of sale (usually restaurants, cafes and supermarkets pathos), and there, at the point of sale it dogotavlivayut. After that the buyer sees' hot, freshly baked pastries, "which just wanted to just buy and take home.

In the West (where we received this idea) the volume of frozen bread - is 80 to 90% of all bakery products.
Production of frozen bread and higher profitability and quality than the production of conventional grain, experts say.

The equipment for the heating of a single point, and the implementation of frozen bread will cost 300 thousand rubles. Not too expensive, but it would be next to the factory, immediately producing frozen bread. But the plant is much more expensive - $ 3 million. But we have this bread produced (market volume of 18% of the bakery in the country). If there is such a plant, the opening point of dopekaniyu - no problem. Margin trading point of this - 40% and above.

What is the essence of frost? Why Fresh bread oven and you can not sell on the spot? The essence of logistics - frozen bread, you can take the other side of the country. At stores selling these perishable goods, there is no need to write off huge amounts. Shop dopekat as needed. Besides, now established fashion - oven (or rather, to warm up - now we have realized) bread in supermarkets - in order to attract domestic and rustic smell of gullible buyers. It is said that no matter the man walked to the shelf with bread or did not fit, it will increase the average bill by 20%!

However, the real chef (in the same France - the homeland of frozen bread) despise prefabricated affected by shock freezing. They believe that this product is appropriate only in the segment of unpretentious, mass market that has no place in a restaurant with high culinary traditions and even in expensive supermarkets. Indeed, if we compare Russian bread made of freeze-thaw technology with Russian as bread, but baked on classic technology, the first of the price will be much higher, but the quality (in terms of a chemical specialist) is much lower. That to why pay more? Fashion and more unsettled market.

Bakery is not yet buried, and mini-bakery has rummage in his chests, quarreling over the interest of the market share. The main enemies in this dispute about inheritance: innovators zamorozchiki and confront them mini-bakery, defending the priority natural fresh pastries in the traditional Russian recipes. The dispute between the "Westerners" and "Slavophiles" while there, so you have time to weigh all the "pros" and "cons" and join one or another camp entrepreneurs.

How to work with freelance writers

Engaging freelancers to work on content at times inevitable, especially when large amounts of the regulatory plan. However, not all such cooperation can be fruitful, because when poor quality of the editor has to devote considerable time fixes that often leads to the fact that he simply rewrites the entire text of a freelancer. Such a scenario is certainly not beneficial for both sides.
Here are some tips for a successful cooperation with freelancers who can contribute to the establishment of your fruitful and long-term relationships.

1. Spend some time in advance

At the beginning of cooperation with a remote author take the time to learn it. This is necessary not only to improve the quality of work freelance, but also for future relations, because in the end we get "their" author, performing work in accordance with all requirements of the publisher.
The main question that should be paid attention to in the beginning of a new collaboration with the author:

Followers
The author must have the fullest possible idea of ​​"who" he writes. It is necessary to provide it with information about your target audience, it is divided (if it takes place), who addressed to a particular piece of text and what lexical nuances in the writing of the text you need to pay attention.
With this information it is expedient to provide the author before writing his first text.

Goods, services and company history
For greater involvement in the activities of your company let the author information on the products and services you provide, the value of your suggestions about the goals of the company.
If your industry is characterized by a certain terminology - it is also necessary to acquaint her with the author, as well as with other features of your company.

Resource
Freelancers need to provide information about the resources, with evidence for his work, primary and secondary sources of information for research, surveys and so on.

Links to reference content
For a good example of the author is to provide content that meets all your requirements. At the same time marking the places that require his special attention - what can and should be used. It is also useful to provide "bad" examples - that their work should be avoided.

Editorial criteria and processes
The author must have Repose Workflow edition, to be prepared in advance to join the well-established process. Provide him with information on:
- Subordination in your company;
- Standards in terms of texts;
- Number of possible amendments to the text of the author, or the number of times a text can be sent to the author for revision;
- Deadlines for making edits;
- The timing of delivery of the finished work.

2. Explain the purpose of each content item

To the author could make their own decisions, without waiting for confirmation of the editor and avoiding the exchange of letters on every little thing, you must give him clear guidance, such as - the main purpose of life; the tasks assigned to it directly to this content and how will be used to further his texts.

3. Develop a detailed work plan for a remote author

At the beginning of cooperation in order to work more effectively to the editor should clearly convey to the author, that is required of him. Very well suited for this work plan. Remote author of a plan need to provide in advance for review.

4. Provide a stable feedback to the author

With a large amount of content more appropriate to a breakdown of the work, for a consistent verification. After evaluation of the first passage editor if necessary, make appropriate amendments, thereby forming the right direction of his work. This approach is at the beginning of the joint work may take some additional time, but in the future will help to save time, both the editor and the author spent on correcting the text, and sometimes even a new writing it.

5. Guidelines should be clear and understandable so that they can be used for reference

Any communication with the author of the best documented (at least by saving e-mails). Such etiquette will help to avoid unnecessary problems, allowing you to easily update the forgotten information. This editor should make their instructions very concise and accessible, creating crisp and clear instructions.

conclusions

Editor important to realize that a remote author, not being a staff member, and not staying within the walls of the office 5 days a week, does not have the knowledge that seem obvious at first glance: the history and the positioning of the company, the range of its services and products, particularly the target audience. So do not expect him to fast-depth understanding. However, after a certain time spent learning a freelancer, you need to objectively assess the quality of his work, and according to this to make a decision on the conclusion of (or termination) of future relations.

Landing Page Design: 6 main trends of 2015

Requirements for the design Landing are changing every day. If you want to stay in the game, you have to keep up with the times. A huge number of landing pages created now, under the new rules, and in your best interest - to know all the latest, current trends.

We have prepared a selection of 6 top trends in design Landing Page based on an analysis of the most popular methods of the first half of 2015 both in Russia and abroad.

1. Living Professional photos

Stock image has long become boring and all gave way to live a professional photographer. Thanks to high-quality, unique images Visitors can literally get to know your company, and the design of it only wins.

A good example - Landing of AmoCRM, a cap which are not presented photos and videos from the whole of the team of this famous CRM-provider. Visit the page causes a sense of presence when you have the opportunity to observe the working process of people offering you some kind of a virtual product, the credibility of the company is greatly increased.

2. Detailed Product Tour

Instead of tedious enumeration of all benefits offera demonstrate to visitors how your product or service. Visualization is not only appealing to the eye, but also allows a more general impression of the product, which will undoubtedly lead to an increase in conversion.

It asked for such a reception marketers Landing 1C, turning boring accounting subject in a fascinating journey through page:

3. Hidden menu

Marketers often hear that in the Landing should be no navigational menu, distracting users from the conversion. However, not all of them listen to this advice.

Therefore, if you can not do without the navigation on the page, the best way - the hidden menu. These links are not so noticeable and become accessible to visitors only when necessary.

Design pages Brian Hoff - visual confirmation

4. Interactive

Landing is so firmly established in our lives that attract the attention of beautiful but static design is not so easy. "Chip" development in 2015 was the addition of animated elements on the page that help keep the interest of users and not allow them to "fall into a coma" before they get to the CTA-button.

Impress your visitors by adding a little interactivity Landing - it will please even the most serious audience.

Thus, the Internet provider DEX group, offering services in Wi-Fi connectivity for offices, by way of illustration to the rates used an animated image with a speedometer, which makes it clear what kind of Internet speed question

5. Exciting storytelling

As once said Godit Seth (Seth Godin), people do not buy products or services - they buy relationships, history and magic.

In fact, Landing - the real story about your company or product, and when a visitor comes to a page, your task - to hit his imagination amazing, exciting story, after which he did not remain doubts that he was exactly where always dreamed.

That feeling comes when you first find yourself on the Landing Space Needle: the tower in Seattle rightly bears the title of the most recognizable landmarks in the northwest Pacific coast of the United States and set up a match for her page only further entice visitors to go and see the "space needle " with my own eyes

6. Realistic design

The trend of 2010, flat design, gradually receding into the past, and his confident replace "material" Landing.

And although the first is still perfect for many areas, some limitations in the choice of style sets it apart from the more realistic pages: simple colors and forms can not be compared with the three-dimensional image, elegant typography, shadows and animation.

As Henry Ford paid workers who had a rest?

At one of the plants of Henry Ford's team of workers to get paid for something that was resting. It was a service team, which is responsible for the smooth operation of the conveyor. Simply put - repairers. They were paid only when sitting in the lounge. Once lit the red lamp breakage assembly line, stop the counter, they are awarded money.

Firstly, they are always promptly made repairs to return quickly to the rest room. Secondly, they did repairs are always of high quality that they did not have to leave the room in the near future because of the same problem.

45 ways to double revenue by simple means

1. Start to keep records of income and expenditure in writing.

2. Reduce the fine and unnecessary costs.

3. Get rid of loans and credit cards.

4. Stop borrow money.

5. Do not pay future profits.

6. Find an extra source of income.

7. Do not ignore the small jobs.

8. Open a savings deposit.

9. Refuse services can do yourself.

10. Start living within your means.

11. Any free time used to earn.

12. Learn to do the action as they arrive.

13. Do not invest in risky businesses such as forex and mmm.

14. Start to build a career.

15. patience. The increase in revenue - a matter of time.

16. Treat money with respect.

17. Do not throw a small sum.

18. Give up bad habits, devouring money.

19. Spending money on essential items and quality.

20. miser pays twice. Classic

21. Stop senseless to give gifts.

22. Stop rely on financial assistance from the outside.

23. to study the literature of financial geniuses.

24. Listen to the advice of the people who live richer you.

25. Do not make sudden purchases.

26. The free part of the funds to give parents better than mindless entertainment.

27. To increase their physical strength.

28. Do not carry extra money.

29. When buying goods insist on the reductions.

30. Refuse questionable deals and offers.

31. Do not lend.

32. Do not have debtors and not to have to.

33. Wealth is based on a reasonable economy and the ability to find new sources of income.

34. Kopeika protects not only the ruble and the dollar and the euro and pound.

35. Keep a penny - it is the basis of a million.

36. Get rid of things that require constant investment.

37. When buying goods in a shop, remember that the same item in a nearby store can cost much cheaper.

38. Wholesale Shopping is always cheaper than retail.

39. A quality product is always more expensive, and cheaper.

40. Always consider the money, even if they are small.

42. Do not talk about money.

43. Do not assume someone else's money.

44. Do not envy those who earn more, and learn from them.

45. Strive to live, not to survive.

How to motivate employees motivated

The situation outside is not conducive to efficiency and quality of work. "15 rubles ago, I poured the tea, and it is still hot" - giggling colleagues. Black humor, of course, saves, but in fact people are demoralized and confused. Few people can concentrate on work. But it is now necessary to think about what can help people save willing and able to give us the desired result.
During the years of prosperity and continuous growth of the company we are accustomed to think of the one and only way to motivate employees - to raise the salary and pay bonuses. In the near future the old grandfather's method seems completely unusable - salary increase by 5, 10 or even 20% could not compensate for the drop in the real income of employees. Virtually any increase will be perceived more as a mockery of today - the decline in real income in any case be impossible to block.
It is necessary to face the truth. The idea that an increase in wages to motivate employees, and earlier was largely an illusion. Once this method certainly worked, but the level of involvement and the efficiency of the staff was quite low, when compared with the global trends. Employees of the companies operating in Russia, much less than American workers and companies from the BRIC countries, felt that "the organization motivates them to do work beyond the scope of duties." The difference in this index between the Russian and US companies was 46%! A difference in performance was even higher.
The lower the employee in the organizational hierarchy, the less his desire to put an extra effort. Similarly, reduced and confidence in the company and confidence in the effectiveness of management. In other words, the leaders of Russian companies practically do not know how to motivate employees. In the middle of the Russian company from 70 to 100% of the managers create demotivating environment for employees.
Today, the company's results in the first place will depend on how the staff were extra effort and work really effectively and efficiently, in fact this will inevitably require tough economic situation. And the level of employee engagement is dependent primarily on the leadership talent and cunning leader in matters of motivation.
Here are some simple tips that can help motivate people.
Try to calm them down. Ask what they are most concerned about. Even if you can not answer most of the questions people will be important that you take the time to listen to them and share their knowledge. This will significantly increase your credibility. Help them understand that now worried about all this is natural, but it is unlikely to help the cause.
Tell us about what it means crisis for your company. Be as specific as possible. Does the company have a plan to overcome the crisis? When and how will it be developed? Tell that to you as a manager is particularly important. What do you want your employees to focus on.
Try to find the positive side of what is happening. Perhaps the company will look for new ways to attract customers and how to work with them. This is an opportunity for employees to express themselves and change what needed to change for a long time.
Help people in their personal development. In times of crisis it is good to think about what is really important. Do I want to do this now? Perhaps just now the right time to take up new solutions.

Eight basic habits very successful and wealthy people!

Some of my friends - a very successful people. I noticed that they converge in some attitudes and philosophy. In addition they have the same habit:

1. No plan "B"

Plan "B" makes it easy to sleep at night. And when hard times begin, a plan "B" will throw all without any losses (and successes).
But when you have no options to safely surrender, you will work harder, longer, until the very end. If you do not spread a straw, you connect all his strength not to fall. You'd be surprised how much you actually forces.
If the worst happens (and it is "terrible" is not really such a terrible as it sounds), you will always find the strength to return to work. If you do not give up and learn from the mistakes, you'll get his.

2. Work
If you try a little bit, a little bit, you can succeed. If you still try, you can succeed even more. But it is impossible to be the best, if you do not invest in their cause huge, ridiculous number of hours of attention and effort.
Take any person who is good at what they do. It turns out that he has spent thousands of hours on his life. The only way.
There are no shortcuts to success. You can not become superuspeshnym overnight. All probably heard about the "principle of ten thousand hours," but very few who are willing to follow it ... In addition to those who thrive.
So what's the matter. Watch ticking.

3. ... and work
Forget about Sheryl Sandberg, who leaves work at half past five. Let it be so. She - not you.
All successful entrepreneurs with whom I personally know, are much more than ordinary people. They have a long list of all the things they want to do. They put in the time.
Interestingly, they want to invest at this time.
Your load will seem excessive to others. If you are not ready to take it on yourself - or you're not so focused on success, or it's not done too much. Anyway, this is not the way to success.

4. Avoid crowds
If you do like everyone else, then the result will be like at all. Follow the crowd - anyone, any number of trendy and cool - a guarantee of mediocrity.
Particularly successful people do what others do not take. They go to areas where there is no competition and where much more opportunities to succeed.

5. Start with the end
The modest success - often a consequence of modest goals.
Decide what you need, without amendments and compromise: to be the best, the fastest, most affordable, largest - no matter what it is. Aim for the most-most. Decide where you want to end up being. That is your goal.
Now, we are moving from back to front, paving the way to the goal step by step.
When it comes to never start small. Put a big goal, and you will come to better decisions. Yes, and you can more if you do not stop at half measures.

6. Oh, and do not stop
To achieve the goal of successful people - is not the limit. Achieving a great goal - just an excuse to put the next target, even more.
Say you want to create a company worth hundreds of millions of dollars. When you do this, you can equip your capital and connections to establish a charitable foundation. When you succeed in business and philanthropy, on this basis can become a leader of opinion, speak publicly, write books. And so on.
Achieving outstanding success in one thing, you are given the tools that will make you successful in other areas. Successful people do not stop on the first victory. They continued on their way and achieve more and more.

7. Sell
I asked the entrepreneurs and directors, some skill in their opinion, the most influenced their career success. The answer was the same: salesmanship.
Remember that the sale - it's not cheating, no manipulation or pressure. This ability to explain the logic and benefits of a solution. To be able to sell - means to be able to attract people to cooperate. Sales - is a constant overcoming obstacles.
Sales are at the heart of personal and business success. This ability to negotiate and work with failures and maintain self-confidence and faith in yourself. Sales - a constant dialogue with different people. It is building a long-running relationship.
Those who firmly believe in yourself, in your idea or your company, it is possible to sell without selling. You do not need a bloated ego or some extraordinary strength of character. We need to communicate, and all.

8. Do not be proud
Do not be afraid and do not be ashamed to admit mistakes. Sorry if wrong. Dream big. Recognize those to whom you owe your success. Laugh at yourself. Ask for help.
Have a badluck. And do not give up.

5 components of a successful business:

There are a variety of business and understanding of different approaches to the definition of its constituent parts. This article will focus on these five components, as ideas, responsibility, competition, profit, luck and perseverance. So, everything in detail.

1. Ideas

We put this component in the first place for several reasons. First, in the 21st century, when it would seem, just not what coined and invented, to find the idea of ​​"a million" is really easy. Second, can not upset that the modern business in Russia are often based on the banal outbid. Close wholesaler buys goods from the manufacturer, small wholesalers - in large shops - from small wholesalers, small shops - large stores. And such a chain can be very long. And the price of goods at each stage of increases, but the quality remains the same. Agree, so will not get far. Therefore, we need new topical ideas that benefit manufacturers and (business) and consumers.

2. Responsibility

This is the next big cog mechanism called "business". It is important to understand that the responsibility always lies with the head and not on the slave. It takes the head of important and momentous in the life of the company's solutions. Opening your own business, you must remember that you have to solve the problem, you want it or not, as well as to find ways out of this unpleasant situation.

3. Competition

It should be understood that non-competitive industries is now effectively dead. And your company have (unless, of course, want more income) to pay attention to market research, competitor analysis. Even if you generate a brilliant idea that has no analogues, be prepared for what will most likely in a few years you will feel the pressure from the companies that came in your industry.

4. Profit

Profit - is precisely what motivates people to create businesses. Making a profit is largely determined by the price policy of the company. And this policy is to be competent and justified. You should also take into account that in certain sectors actually make a profit only if the company operates a huge amount of product.

5. Luck and persistence

Perseverance in business is often a deciding factor in the success of the company. Under tenacity meant laborious task-oriented work, which does not necessarily imply immediate results. A constant work, which is based on strategic mistakes with perseverance has nothing to do.

The business also can not do without luck factor. Most changes occur (in economics, politics) that can raise you as great heights, and lower it to the bottom. But if you have sufficient experience and knowledge, that such a unpredictable factors can be minimized.