Opening vending coffee shop

This article describes the key points of the opening conceptually new trend in catering, namely vending coffee shop. From the article, you will learn what is the essence of this kind of business, as necessary tools to start and how much you can earn on it.

Restaurant business in Russia, according to numerous informational publications such as expert.ru, Russian business newspaper, arbir.ru and the results of the market analysis (DISCOVERY Research Group, Market Capital Solutions, Institute of Technology to Restaurant) is under development, which will continue More average 3-5 years. The main competition takes place in the plane of fast foods (about 65-70% of the market) and theme restaurants full cycle. This fast food is the most profitable company with high profit margins.

Therefore, if you want to do in the restaurant business with limited initial capital, it is possible to claim the own niche in the segment of fast food, but this requires a new and interesting idea. Pizza, salad bars, street-food cafes, street hot dogs - it is not new, and crammed on edge consumer.

The innovative concept of the court is the automatic quick-service cafe - catering using vending machines installed at a single site in a logical and integrated consumer chain.

Unlike traditional catering establishments, vending industry is free from the human factor, lack of professionalism, problems with recruitment. Also, the use of automated approach lets you save the cost of space rental, advertising and production processes. Vending - a simple, fast and easy, but still interesting and new. This is still a niche market of restaurant services, despite megakonkurentsiyu in the area.

Do you want to get acquainted with yet another example of the unusual places in catering? Then read an interview with the owner antikafe "Cat's Pajamas" Ulyanovsk.

Market trends and the concept of a business idea

Market vending machines developed in the stunning dynamics: in the two thousandth coffee machines only began to appear in large shopping and office centers, by 2012 their number has increased in the street more than 8 times. Those. on average, the market is growing by more than 50% per year and has not yet reached the point of stagnation (the proposal is about 20-22% of the potential demand). But now the competition is planned in the quality and range of services. Therefore benefit those technologies that are able to offer consumers a wide menu and a high quality product.

The idea is to create a business automatic cafe where the presence of operating personnel is minimized. Installation on a single food-court several vending machines with various functions, such as coffee machines, pitstsemat, hot dog machine snekomat and popkornomat (combination may be variativnoj) will allow to organize such a feed zone, where visitors themselves choose and bought himself a product which prepares them automatic. For convenience, you can set the consumption of fixed tables and waste bin for used dishes and napkins.

Pros ideas:

the user can at any time get a freshly prepared product in a predetermined amount;
the lack of human factors technology allows to keep unchanged the preparation of any food, products from different machines consistently high and uniform quality;
Automation reduces food court-latency services to customers, thereby increasing, klientooborot;
automatic full cycle is self-sufficient closed production does not require constant human presence and large areas that allow to save on rent and wage taxes.
Disadvantages of automated vending coffee shop:

the novelty of the ideas may take some time to get used to the consumer proposal and, therefore, may lead to a simple power;
From the author: for leveling the threat is sufficient to consider the installation of a similar cafe in places where alternative youth prone to innovate.

lack of staff can be an indirect cause of action vandalnyh, garbage accumulation, misunderstandings in the ordering process in the machine.
From the author: Avoid this negativity will help the constant presence of the operator machines, in combination it may be a janitor or technician servicing vending machines.

How does it actually work?

In public places of mass human traffic installed vending machines for coffee, which includes a 3-6 machines, stationary tables and waste bin. As a manager of food-service operator appointed by the court, whose task is to monitor the appliances, dishes and clean up the rest of the cafe contain clean, help visitors explore the work equipment, to monitor the availability of inventory and loading machines.

Visitors to this cafe themselves choose your own dishes and gaining an order in each of the machines. You pay for a commodity unit in the machine. As a result, the visitor has a set of dishes for a meal that can take with you or consumed immediately

Once a certain period (day, week) performed collection and loading machines.

What to sell?

Set vending machines depends on the location of the cafe. There is a golden triple: drink, meal, snack, which can complement the assortment machines. As a business idea to consider offering set for installation in a shopping center, which includes a device for the preparation of hot drinks, pitstsemat, snack machine, fresh machine and hot dog machine.

This choice makes more opportunities menu, which includes:

pizza (types 4-6);
coffee and napikti;
teas;
broth;
chilled beverages;
fresh juices;
hot dogs;
sweets.
This will cover the widest possible consumer segment.

From the author: do not do a great line of machines (more than six) - it will confuse consumers and significantly reduce the share of income as not to attract further - more than 5-7% of the visitors and disproportionately increase costs. The ideal number of machines will be 4-5 pieces.

To sell?

The audience, which should be calculated at the organization vending coffee shop, can be represented by several social categories:

students, for which the cost of catering services are important, the speed and novelty of the idea;
families with children who visit shopping centers for impressions (buying motivator becomes in this case a child);
SEC staff salesrooms;
men 22-35 years old who value time savings and convenience of fast food.
The main core of the consumer - men from 17 to 35 years, the gender-end segment - men, based on age - young people (70%).

5 Secrets to entrepreneurs: how to sell more and more expensive

Almost always business related to purchases and sales is directly dependent on the volume of both. In turn, every entrepreneur is interested in business development by increasing the rpm.

However, the simple math in a modern market economy does not give results. Salespeople actively include the business experience of psychologists and marketers, which sometimes gives the most unexpected results. One of them, is not amenable to the usual logic - an increase in commodity prices leads to an increase in demand. Thus, engaging in trade, we can srazuzhe "kill two birds."

Let's see how this effect works, and how to achieve it in their own business. Most often, we draw conclusions about something not based on facts or knowledge, and his predyduschemopyte.

It's called - to think stereotypes. And one of these stereotypes is: "expensive - good." And even though we know that this is not always true, however, at a subconscious level still judge things is the basis of this principle. Five simple tips on how to make this effect work for you:

1. Carefully consider your selection, comparing it with competitors.

If you are selling the same thing as everyone else (in the same packaging and the same manufacturer), create the illusion of a better quality it will be difficult, therefore, will focus on exclusive products or services that only you have.

2. Study the demand for a product or service that you sell.

If, for example, the average shopper jeans in your town is willing to give $ 50-70, then on some models you may well put a value of $ 100. Be sure that they are there as a client who will judge a stereotype: "the more expensive - the better."

3. Create a contrast.

Put things deliberately low quality overpriced and try to make sure that the client saw them before the rest of the range. For example, the car for 20 thousand dollars will seem much more accessible to the client, if before you offer him an old wreck for 17 thousand.

4. Highlight a separate group of goods in the LUX-segment.

Understanding that it can become the owner of some special things, to join the "club of the elect," make the client part with a much larger sum of money than he had planned to come to you in the store.

5. Maintain statistics.

There is a rule that applies to the whole of our life: Everything that can be measured, -can be improved. Therefore, never operate "at random". Use the tips above and carefully fix their effectiveness. This way you will be able to develop its own strategy of effective sales, applicable specifically to your business.

How to increase the productivity of work at home

Many entrepreneurs do not need an office, and they work at home. Work at home has both advantages and disadvantages. This article provides a few simple guidelines that will work at home easier and more productive.

Create the border

There is always some household chores: wash dishes, to clean or cook food. You might want to take a short break and spend time with their children, or watch TV. The moment when you make a sandwich, you do not need much, you give competitors the opportunity to get ahead.

The most difficult border - a border from the family. You do not need to be distracted by it during operation. This will help both understanding and physical delimiters, such as a locked door. The family needs to be explained that despite the fact that you are at home all the time, you can not be asked to go to the store. Calmly and politely remind them that you do not need to bother when you're working.

Do not work in your pajamas

A man working at home in pajamas - is a vivid image of success in some areas. This is a good way, he immediately recalls that, for many people do not like to go to the office. However, work in your pajamas should not be.

Of course, the dressing should be comfortable, but it is important to draw the line between leisure time and work time. When you're in your pajamas, you are in vacation. You always feel like in bed. When you get up in the morning, change clothes into something more professional. Let your body rest mode leaves your mind and leave him behind.

Set yourself a reasonable work hours

Usually a good idea to work at a time when consumers are shopping or when the partners are working. Although some businesses allow to work at any time, it is better not form at such a habit.

Sometimes, out of the house

Sitting for hours in one place - bad. Sitting in the same place day after day - even worse. So sometimes a change of scenery is. Work in the reading room, coffee shop or coworking. Every day, try to leave the house. For example, instead of dinner in the kitchen, you can

Place your order

What a mess in your home - not a cause of confusion in the home workplace. It causes stress and reduces productivity.

We offer you 5 tips from Cal Newport, who works as a professor at the university, prepares 6 scientific articles per year, has written 4 books, leads a blog, a caring father and husband, but never leaves work after 17:30.

1. Lists of affairs - is evil. Compose yourself schedule

Lists themselves are useless. They only your first step. You must create a clear schedule. What for? This will help you plan out what you can do really. This will allow you to perform a specific task at a time when you will be able to execute it most effectively, and not just because it goes number four on the list.

Experts agree that if you do not count the exact time it takes to perform tasks, you advance doom yourself to failure.

Do you want to stop being a procrastinator? Schedule will help you. Here is what Cal:

Knowing that you have a clear scope of work planned out already reduces the desire to delay the execution of deeds. You do not think about whether or not to you now to work - the decision has already been taken.

2. Install the hard border

Imagine that you are going to go home at 17:30, and then plan your business, which will have time to do up to this time. The work will take itself all the time you are allotted to her. Give her 24 hours seven days a week, and be sure the work will absorb all of these 168 hours.

Set yourself a deadline: you go home from work at 17:30. Then plan out the volume of tasks that you will be able to master this time. Cal calls this performance due to tough schedule.

But do not forget that you should protect yourself from overtime. You have to feel that control your schedule. The more you feel in control, the less stress you are experiencing.

3. Make a plan of the current week

I think you will agree that short-term plans - it's not cool. If you think only about today, you never find yourself in front.

That's what it says Cal: "People do not like to look at the long-term plans, but forget what benefits they can bring to them. I know what I'm doing his every hour, every day of your. I know what I'm doing each of his week. I know what I do every month of his life.

Are you surprised? You think specifically for you is difficult? Easier than you think. What do I really need?

One hour in the morning on Mondays. Only".

If you write a plan of cases, the more likely it will be to stick to: you will have something tangible, not perfect, it will remind you of your priorities.

4. Follow smaller tasks, but do it with enthusiasm

You should be less cases than we have now. Remember that not all your doing such important what seem to want. Ask yourself, "What's really valuable to me in my life?". And then cover as much unnecessary.

Here is what Cal:

We have always been appreciated for what we do best. So, if you want to be successful, not sprayed, let you perform tasks less, but you will be able to perform them more efficiently. People say "yes" too often. I have many, many say "no."

5. Focus on the higher priority

People who often work on weekends and at night, feel that they are doing a lot less than those who say goodbye to work at five in the evening. This is because they work a lot, but the importance of the tasks carried out by them is small.

Let you be the time in which you dedicate only a priority. Getting started is not an easy thing?

The main thing - stop in the morning the first thing to check e-mail. Tim Ferriss, author of the bestseller "How to work for 4 hours per week", explains it this way: "Try not to check e-mail in the first two hours after waking. Yeah, maybe you really should get into your e-mail and gather information that will allow you to complete the task at 100%. But you can start to perform it at 80 or 90%, and then climb into your emails for more information. So you will protect yourself from the morning of unnecessary and extraneous details that are sure to switch your attention, and will be able to devote themselves exclusively to the work. "