Opening vending coffee shop

This article describes the key points of the opening conceptually new trend in catering, namely vending coffee shop. From the article, you will learn what is the essence of this kind of business, as necessary tools to start and how much you can earn on it.

Restaurant business in Russia, according to numerous informational publications such as expert.ru, Russian business newspaper, arbir.ru and the results of the market analysis (DISCOVERY Research Group, Market Capital Solutions, Institute of Technology to Restaurant) is under development, which will continue More average 3-5 years. The main competition takes place in the plane of fast foods (about 65-70% of the market) and theme restaurants full cycle. This fast food is the most profitable company with high profit margins.

Therefore, if you want to do in the restaurant business with limited initial capital, it is possible to claim the own niche in the segment of fast food, but this requires a new and interesting idea. Pizza, salad bars, street-food cafes, street hot dogs - it is not new, and crammed on edge consumer.

The innovative concept of the court is the automatic quick-service cafe - catering using vending machines installed at a single site in a logical and integrated consumer chain.

Unlike traditional catering establishments, vending industry is free from the human factor, lack of professionalism, problems with recruitment. Also, the use of automated approach lets you save the cost of space rental, advertising and production processes. Vending - a simple, fast and easy, but still interesting and new. This is still a niche market of restaurant services, despite megakonkurentsiyu in the area.

Do you want to get acquainted with yet another example of the unusual places in catering? Then read an interview with the owner antikafe "Cat's Pajamas" Ulyanovsk.

Market trends and the concept of a business idea

Market vending machines developed in the stunning dynamics: in the two thousandth coffee machines only began to appear in large shopping and office centers, by 2012 their number has increased in the street more than 8 times. Those. on average, the market is growing by more than 50% per year and has not yet reached the point of stagnation (the proposal is about 20-22% of the potential demand). But now the competition is planned in the quality and range of services. Therefore benefit those technologies that are able to offer consumers a wide menu and a high quality product.

The idea is to create a business automatic cafe where the presence of operating personnel is minimized. Installation on a single food-court several vending machines with various functions, such as coffee machines, pitstsemat, hot dog machine snekomat and popkornomat (combination may be variativnoj) will allow to organize such a feed zone, where visitors themselves choose and bought himself a product which prepares them automatic. For convenience, you can set the consumption of fixed tables and waste bin for used dishes and napkins.

Pros ideas:

the user can at any time get a freshly prepared product in a predetermined amount;
the lack of human factors technology allows to keep unchanged the preparation of any food, products from different machines consistently high and uniform quality;
Automation reduces food court-latency services to customers, thereby increasing, klientooborot;
automatic full cycle is self-sufficient closed production does not require constant human presence and large areas that allow to save on rent and wage taxes.
Disadvantages of automated vending coffee shop:

the novelty of the ideas may take some time to get used to the consumer proposal and, therefore, may lead to a simple power;
From the author: for leveling the threat is sufficient to consider the installation of a similar cafe in places where alternative youth prone to innovate.

lack of staff can be an indirect cause of action vandalnyh, garbage accumulation, misunderstandings in the ordering process in the machine.
From the author: Avoid this negativity will help the constant presence of the operator machines, in combination it may be a janitor or technician servicing vending machines.

How does it actually work?

In public places of mass human traffic installed vending machines for coffee, which includes a 3-6 machines, stationary tables and waste bin. As a manager of food-service operator appointed by the court, whose task is to monitor the appliances, dishes and clean up the rest of the cafe contain clean, help visitors explore the work equipment, to monitor the availability of inventory and loading machines.

Visitors to this cafe themselves choose your own dishes and gaining an order in each of the machines. You pay for a commodity unit in the machine. As a result, the visitor has a set of dishes for a meal that can take with you or consumed immediately

Once a certain period (day, week) performed collection and loading machines.

What to sell?

Set vending machines depends on the location of the cafe. There is a golden triple: drink, meal, snack, which can complement the assortment machines. As a business idea to consider offering set for installation in a shopping center, which includes a device for the preparation of hot drinks, pitstsemat, snack machine, fresh machine and hot dog machine.

This choice makes more opportunities menu, which includes:

pizza (types 4-6);
coffee and napikti;
teas;
broth;
chilled beverages;
fresh juices;
hot dogs;
sweets.
This will cover the widest possible consumer segment.

From the author: do not do a great line of machines (more than six) - it will confuse consumers and significantly reduce the share of income as not to attract further - more than 5-7% of the visitors and disproportionately increase costs. The ideal number of machines will be 4-5 pieces.

To sell?

The audience, which should be calculated at the organization vending coffee shop, can be represented by several social categories:

students, for which the cost of catering services are important, the speed and novelty of the idea;
families with children who visit shopping centers for impressions (buying motivator becomes in this case a child);
SEC staff salesrooms;
men 22-35 years old who value time savings and convenience of fast food.
The main core of the consumer - men from 17 to 35 years, the gender-end segment - men, based on age - young people (70%).