Opening vending coffee shop

This article describes the key points of the opening conceptually new trend in catering, namely vending coffee shop. From the article, you will learn what is the essence of this kind of business, as necessary tools to start and how much you can earn on it.

Restaurant business in Russia, according to numerous informational publications such as expert.ru, Russian business newspaper, arbir.ru and the results of the market analysis (DISCOVERY Research Group, Market Capital Solutions, Institute of Technology to Restaurant) is under development, which will continue More average 3-5 years. The main competition takes place in the plane of fast foods (about 65-70% of the market) and theme restaurants full cycle. This fast food is the most profitable company with high profit margins.

Therefore, if you want to do in the restaurant business with limited initial capital, it is possible to claim the own niche in the segment of fast food, but this requires a new and interesting idea. Pizza, salad bars, street-food cafes, street hot dogs - it is not new, and crammed on edge consumer.

The innovative concept of the court is the automatic quick-service cafe - catering using vending machines installed at a single site in a logical and integrated consumer chain.

Unlike traditional catering establishments, vending industry is free from the human factor, lack of professionalism, problems with recruitment. Also, the use of automated approach lets you save the cost of space rental, advertising and production processes. Vending - a simple, fast and easy, but still interesting and new. This is still a niche market of restaurant services, despite megakonkurentsiyu in the area.

Do you want to get acquainted with yet another example of the unusual places in catering? Then read an interview with the owner antikafe "Cat's Pajamas" Ulyanovsk.

Market trends and the concept of a business idea

Market vending machines developed in the stunning dynamics: in the two thousandth coffee machines only began to appear in large shopping and office centers, by 2012 their number has increased in the street more than 8 times. Those. on average, the market is growing by more than 50% per year and has not yet reached the point of stagnation (the proposal is about 20-22% of the potential demand). But now the competition is planned in the quality and range of services. Therefore benefit those technologies that are able to offer consumers a wide menu and a high quality product.

The idea is to create a business automatic cafe where the presence of operating personnel is minimized. Installation on a single food-court several vending machines with various functions, such as coffee machines, pitstsemat, hot dog machine snekomat and popkornomat (combination may be variativnoj) will allow to organize such a feed zone, where visitors themselves choose and bought himself a product which prepares them automatic. For convenience, you can set the consumption of fixed tables and waste bin for used dishes and napkins.

Pros ideas:

the user can at any time get a freshly prepared product in a predetermined amount;
the lack of human factors technology allows to keep unchanged the preparation of any food, products from different machines consistently high and uniform quality;
Automation reduces food court-latency services to customers, thereby increasing, klientooborot;
automatic full cycle is self-sufficient closed production does not require constant human presence and large areas that allow to save on rent and wage taxes.
Disadvantages of automated vending coffee shop:

the novelty of the ideas may take some time to get used to the consumer proposal and, therefore, may lead to a simple power;
From the author: for leveling the threat is sufficient to consider the installation of a similar cafe in places where alternative youth prone to innovate.

lack of staff can be an indirect cause of action vandalnyh, garbage accumulation, misunderstandings in the ordering process in the machine.
From the author: Avoid this negativity will help the constant presence of the operator machines, in combination it may be a janitor or technician servicing vending machines.

How does it actually work?

In public places of mass human traffic installed vending machines for coffee, which includes a 3-6 machines, stationary tables and waste bin. As a manager of food-service operator appointed by the court, whose task is to monitor the appliances, dishes and clean up the rest of the cafe contain clean, help visitors explore the work equipment, to monitor the availability of inventory and loading machines.

Visitors to this cafe themselves choose your own dishes and gaining an order in each of the machines. You pay for a commodity unit in the machine. As a result, the visitor has a set of dishes for a meal that can take with you or consumed immediately

Once a certain period (day, week) performed collection and loading machines.

What to sell?

Set vending machines depends on the location of the cafe. There is a golden triple: drink, meal, snack, which can complement the assortment machines. As a business idea to consider offering set for installation in a shopping center, which includes a device for the preparation of hot drinks, pitstsemat, snack machine, fresh machine and hot dog machine.

This choice makes more opportunities menu, which includes:

pizza (types 4-6);
coffee and napikti;
teas;
broth;
chilled beverages;
fresh juices;
hot dogs;
sweets.
This will cover the widest possible consumer segment.

From the author: do not do a great line of machines (more than six) - it will confuse consumers and significantly reduce the share of income as not to attract further - more than 5-7% of the visitors and disproportionately increase costs. The ideal number of machines will be 4-5 pieces.

To sell?

The audience, which should be calculated at the organization vending coffee shop, can be represented by several social categories:

students, for which the cost of catering services are important, the speed and novelty of the idea;
families with children who visit shopping centers for impressions (buying motivator becomes in this case a child);
SEC staff salesrooms;
men 22-35 years old who value time savings and convenience of fast food.
The main core of the consumer - men from 17 to 35 years, the gender-end segment - men, based on age - young people (70%).

5 Secrets to entrepreneurs: how to sell more and more expensive

Almost always business related to purchases and sales is directly dependent on the volume of both. In turn, every entrepreneur is interested in business development by increasing the rpm.

However, the simple math in a modern market economy does not give results. Salespeople actively include the business experience of psychologists and marketers, which sometimes gives the most unexpected results. One of them, is not amenable to the usual logic - an increase in commodity prices leads to an increase in demand. Thus, engaging in trade, we can srazuzhe "kill two birds."

Let's see how this effect works, and how to achieve it in their own business. Most often, we draw conclusions about something not based on facts or knowledge, and his predyduschemopyte.

It's called - to think stereotypes. And one of these stereotypes is: "expensive - good." And even though we know that this is not always true, however, at a subconscious level still judge things is the basis of this principle. Five simple tips on how to make this effect work for you:

1. Carefully consider your selection, comparing it with competitors.

If you are selling the same thing as everyone else (in the same packaging and the same manufacturer), create the illusion of a better quality it will be difficult, therefore, will focus on exclusive products or services that only you have.

2. Study the demand for a product or service that you sell.

If, for example, the average shopper jeans in your town is willing to give $ 50-70, then on some models you may well put a value of $ 100. Be sure that they are there as a client who will judge a stereotype: "the more expensive - the better."

3. Create a contrast.

Put things deliberately low quality overpriced and try to make sure that the client saw them before the rest of the range. For example, the car for 20 thousand dollars will seem much more accessible to the client, if before you offer him an old wreck for 17 thousand.

4. Highlight a separate group of goods in the LUX-segment.

Understanding that it can become the owner of some special things, to join the "club of the elect," make the client part with a much larger sum of money than he had planned to come to you in the store.

5. Maintain statistics.

There is a rule that applies to the whole of our life: Everything that can be measured, -can be improved. Therefore, never operate "at random". Use the tips above and carefully fix their effectiveness. This way you will be able to develop its own strategy of effective sales, applicable specifically to your business.

How to increase the productivity of work at home

Many entrepreneurs do not need an office, and they work at home. Work at home has both advantages and disadvantages. This article provides a few simple guidelines that will work at home easier and more productive.

Create the border

There is always some household chores: wash dishes, to clean or cook food. You might want to take a short break and spend time with their children, or watch TV. The moment when you make a sandwich, you do not need much, you give competitors the opportunity to get ahead.

The most difficult border - a border from the family. You do not need to be distracted by it during operation. This will help both understanding and physical delimiters, such as a locked door. The family needs to be explained that despite the fact that you are at home all the time, you can not be asked to go to the store. Calmly and politely remind them that you do not need to bother when you're working.

Do not work in your pajamas

A man working at home in pajamas - is a vivid image of success in some areas. This is a good way, he immediately recalls that, for many people do not like to go to the office. However, work in your pajamas should not be.

Of course, the dressing should be comfortable, but it is important to draw the line between leisure time and work time. When you're in your pajamas, you are in vacation. You always feel like in bed. When you get up in the morning, change clothes into something more professional. Let your body rest mode leaves your mind and leave him behind.

Set yourself a reasonable work hours

Usually a good idea to work at a time when consumers are shopping or when the partners are working. Although some businesses allow to work at any time, it is better not form at such a habit.

Sometimes, out of the house

Sitting for hours in one place - bad. Sitting in the same place day after day - even worse. So sometimes a change of scenery is. Work in the reading room, coffee shop or coworking. Every day, try to leave the house. For example, instead of dinner in the kitchen, you can

Place your order

What a mess in your home - not a cause of confusion in the home workplace. It causes stress and reduces productivity.

We offer you 5 tips from Cal Newport, who works as a professor at the university, prepares 6 scientific articles per year, has written 4 books, leads a blog, a caring father and husband, but never leaves work after 17:30.

1. Lists of affairs - is evil. Compose yourself schedule

Lists themselves are useless. They only your first step. You must create a clear schedule. What for? This will help you plan out what you can do really. This will allow you to perform a specific task at a time when you will be able to execute it most effectively, and not just because it goes number four on the list.

Experts agree that if you do not count the exact time it takes to perform tasks, you advance doom yourself to failure.

Do you want to stop being a procrastinator? Schedule will help you. Here is what Cal:

Knowing that you have a clear scope of work planned out already reduces the desire to delay the execution of deeds. You do not think about whether or not to you now to work - the decision has already been taken.

2. Install the hard border

Imagine that you are going to go home at 17:30, and then plan your business, which will have time to do up to this time. The work will take itself all the time you are allotted to her. Give her 24 hours seven days a week, and be sure the work will absorb all of these 168 hours.

Set yourself a deadline: you go home from work at 17:30. Then plan out the volume of tasks that you will be able to master this time. Cal calls this performance due to tough schedule.

But do not forget that you should protect yourself from overtime. You have to feel that control your schedule. The more you feel in control, the less stress you are experiencing.

3. Make a plan of the current week

I think you will agree that short-term plans - it's not cool. If you think only about today, you never find yourself in front.

That's what it says Cal: "People do not like to look at the long-term plans, but forget what benefits they can bring to them. I know what I'm doing his every hour, every day of your. I know what I'm doing each of his week. I know what I do every month of his life.

Are you surprised? You think specifically for you is difficult? Easier than you think. What do I really need?

One hour in the morning on Mondays. Only".

If you write a plan of cases, the more likely it will be to stick to: you will have something tangible, not perfect, it will remind you of your priorities.

4. Follow smaller tasks, but do it with enthusiasm

You should be less cases than we have now. Remember that not all your doing such important what seem to want. Ask yourself, "What's really valuable to me in my life?". And then cover as much unnecessary.

Here is what Cal:

We have always been appreciated for what we do best. So, if you want to be successful, not sprayed, let you perform tasks less, but you will be able to perform them more efficiently. People say "yes" too often. I have many, many say "no."

5. Focus on the higher priority

People who often work on weekends and at night, feel that they are doing a lot less than those who say goodbye to work at five in the evening. This is because they work a lot, but the importance of the tasks carried out by them is small.

Let you be the time in which you dedicate only a priority. Getting started is not an easy thing?

The main thing - stop in the morning the first thing to check e-mail. Tim Ferriss, author of the bestseller "How to work for 4 hours per week", explains it this way: "Try not to check e-mail in the first two hours after waking. Yeah, maybe you really should get into your e-mail and gather information that will allow you to complete the task at 100%. But you can start to perform it at 80 or 90%, and then climb into your emails for more information. So you will protect yourself from the morning of unnecessary and extraneous details that are sure to switch your attention, and will be able to devote themselves exclusively to the work. "

33 ways to increase sales. Just for entrepreneurs and senior managers.

1. Create a financial plan of the company for at least a year in advance.

2. Examine the existing supply in the market.

3. To analyze the final consumer audience.

4. Find new ways of advertising.

5. Find ways to transfer a potential customer in the consumer.

6. Thoroughly examine your goods.

7. Develop possible strategies for supply of goods to different client categories.

8. Make a quality product packaging.

9. Set the price based on the solvency of customers.

10. Develop a monthly sales plan for each seller in accordance with the financial plan of the company.

11. Implement a system of incentives and penalties in the sales department.

12. Dismiss the sellers who do not meet the sales plan.

13. To take on new employees to meet the new requirements of the company.

14. Ensure compliance with the dress code adopted by the company.

15. Curb dismissive attitude to the customer.

16. Continuous training vendors selling new technologies.

17. Involve experts to analyze the attractiveness of the brand.

18. Provide a competent merchandising.

19. Get feedback from customers.

20. Speed ​​up the process of payment and receipt of goods.

21. To improve the product.

22. Introduce new technologies in the production, sale, advertising and others.

23. With the increase in profits to increase the budget for the development of the company.

24. Search for new markets.

25. Connect current advertising channels.

26. To carry out corporate parties to join the team and raise the prestige of the company among its employees.

27. Keep the company's image in front of customers.

28. Continuing to promote sales leaders.

29. Use modern technology quality communication with the client.

30. Liaise with regular customers.

31. To increase the product line.

32. Develop a system of discounts for regular customers.

33. In certain intervals to take part in active sales

How to change the character for the better?

The first thing you need to do is take a sheet of paper, a pen and make a list: first select the features that you think are preventing you live, and then enter those that you would like to purchase.

In order to precisely determine what you have in the negative, ask your loved ones. Let them tell you that you are annoying them. So you can look at ourselves. And because often we do not see for themselves some flaws, but in this case we can identify a couple more traits that are able to adjust at the same time.

The next step after compiling the list of necessary and unnecessary character traits, select next to the desired method of how to implement it. For example, laziness can be overcome only vigorous activity, pessimism - a positive attitude, anger - cultivating the good will, indecision - taking action in relation to the planned etc.

Think about what changes you will bring a change of character. It will motivate you. But be aware that the nature of change - it is a long and laborious, but perfectly develops willpower.

Sometimes a change in appearance can change a person's character. This is especially familiar to women. By changing, for example, the color of hair, the woman begins to notice that over time, and attitude to life has changed her in accordance with this color. For example, the hair blonde bring to the character of gentleness and romanticism, dark hair inherent in the people strong and purposeful.

Also holds an inverse relationship. When your mind is a reassessment of values, a desire to change their appearance and in accordance with its new "I".

The task to change its character is not easy, remember this, and in an effort to improve the character and even pay attention to it, not to buy other negative traits. Monitor this time to get rid of them.

  Business idea: Garden figures OWN HANDS


Active development of low-rise private housing in our country contributes to the creation of favorable conditions for the development of new small business activities. These include the production of garden figures.

Commercial prospects of manufacturing garden shapes depends on several factors. Here they are:

The potential of the market.
Technological capabilities
The level of the required amount of the initial investment.
The estimated yield of the company.

Possible market

Sculpture garden, as a design element of the infield is known for a long time. But in our country it came into wide use recently. The range of shapes is very large garden, from art sculptures to simple totem signs or abstract compositions from natural materials.
For the budding entrepreneur interest figures, manufacturing technology which has a relatively simple and low cost.
Circle of potential consumers of such products is very wide, to them, first of all, should include the owners of houses and cottages, which are concerned about the ennoblement of their plots, but not arranged to pay for this expensive design firm.
It's also worth mentioning the inhabitants of high-rise buildings and business leaders and offices, which often tend to beautify the surrounding area garden sculptures.
Thus, we can say that the production of garden figures can count on stable sales in suburban cottage communities and areas of private buildings in large cities.
Variety of garden sculpture promotes the need to inscribe it in the surrounding landscape, and this should be done regardless of the size or cost of the plot figure. Therefore, for the entrepreneur, manufacturing garden figures with their hands, would be wise not to limit their production.
If he is not confident in their abilities on the part of landscape design, you can use the services of a specialist, who will help the best way to establish a garden sculpture, so that it blends seamlessly with the rest of the landscape.
Properly placed the figure of not only enhances a positive impression of the customer, but also serves as a constant advertisement for the company to produce it. We should not forget about the traditional forms of advertising, such as ads in the paper editions and information sites on the Internet.

Properties sales

In addition to product quality, cost and its advertising, marketing directly affects the presence of competitors. This issue should be taken seriously, because it may be that the region already operate similar profile campaign that their products fully cover the demand for it.
In this case, for successful entry into the market will require resources, most likely exceeding the possibility of a novice entrepreneur.
However, the production of garden figures can be successful even in the presence of strong competitors. This may rely entrepreneur, who will be able to organize the production of a wide range of shapes and enhance their artistic quality.
This is due to the technological features of this type of activity. Since the manufacture of molds of plaster, concrete and artificial stone requires serious skills, in most cases, manufacturers prefer to buy ready-made form. It does not contribute to the diversity of products, which is usually limited to a few models.
This feature their level is poor, as is easily seen, remembering the figures of gnomes and other fairy-tale characters, standing at the entrance to the store, or on private land.
So the entrepreneur, who will be able to establish its own production of the form and bring this matter to the good artist, automatically gets a head start over other manufacturers.

Types of Garden figures

Garden sculptures can be categorized by purpose and type of use. Thus they may be persistent or established on time, such as the summer season. So they can be part of the decor of any family or corporate event.
It can be quite naturalistic sculptures of people and animals, stylized sculptures of mythical figures or celebrities, and many other things that will prompt fantasy artist or customer.
Since we are talking about small-scale production, will doubtless benefit the entrepreneur who fails to correctly identify the tastes of potential customers and put on the market products that comply with these tastes.
Gardening figure can be as an independent element of landscape design and decorative part of the composition or structure, such as for example an artificial hill, a fountain and a gazebo.
But basically they are different depending on the material from which is made. For their fabrication often uses the following materials:

Gypsum;
Tree;
Ceramics;
Fake diamond;
Concrete.

The technology of manufacture of plaster garden figures

The advantages of gypsum is the simplicity of the process and low manufacturing cost.

Garden figures made of gypsum produced in the following sequence:

Preparation of gypsum slurry. For this purpose, the water is diluted 2% solution of sulfuric acid or alum, after which it is kneaded gypsum powder. The thus-obtained plaster is different whiteness and strength.
Pouring plaster solution form. In this attempt to make the solution uniformly distributed within the mold, which fills in several steps, and wherein the inverted form on various sides.
Holding period, during which the plaster must be completely cool.
Removing the plaster cast from the mold.
Completion casting garden pieces of plaster. This may be it painting, resurfacing and other operations.

The basic element of production are in shape - matrix.
Matrix produced in an industrial manner, made of latex and silicone. Due to their strength, they can not work with only gypsum, but also to concrete and Polistoun (acrylic stone). The silicone matrix capable of supporting several hundred fillings.
By cons of silicone matrix should include their high cost, which is why a beginner entrepreneur, who uses them, is forced to limit ourselves to one or two dozen models of garden figures. This negatively affects the profitability and competitiveness of its production.
Can solve this problem by organizing their own production of matrices, using proven technology. There are many ways of manufacturing an array of materials such as the same plaster, clay, papier-mache or paper impregnated with glue.
Such matrices have less strength, but this disadvantage is not significant where we are talking about single orders or small batches.

Production figures from the garden polyresin

Until recently, most of the figures were made of plaster sculpture, but now it is much pushed new materials such as Polistoun and plastic concrete.
Polistoun, which is also called an artificial or acrylic stone, made of acrylic resin with an addition of aluminum and colorants - pigments. It is characterized by high strength and uniformity of the structure, so the garden of polyresin figures are not affected by moisture and rotting.
Garden figures of polyresin, as well as gypsum, produced by pouring in a matrix. As the solution used with the acrylic resin.
For hardening of the casting in it added a special hardener, and is used to seal the casting vibrating table.
To give the cast desired color or hue, in the same way it is added pigments. It should be said that in this way you can create a huge amount of color combinations that distinguishes Polistoun from other materials.
It must be remembered that some of the components are highly toxic polyresin that requires careful observance of safety measures and strict adherence to technology.
When using high-quality components, about 99% of the drilling mixture after curing polymerizes and poses no danger, accounts for the remaining percentage of volatile compounds which evaporate completely for a week or two.
Nuances in the manufacture of

Production facilities must be equipped with a ventilation system, and workers are provided with personal protective equipment such as masks and gloves.
Minimum list of necessary equipment for the molding of acrylic stone is composed of the following:

Vibrating table.
Vacuum the compressor.

Airbrush, that is, a device for spraying paint, which, in contrast to a simple spray gun lets just draw lines and work with multiple colors.
The approximate cost of this equipment is 50,000 rubles.
The main item of expenditure is up supplies. And save they should not be, because when you use poor-quality raw materials made of a shape can carry a direct threat to human health.
In addition, it has to spend on the purchase or production of matrices. Initially, the organization of production is possible to manage multiple models in order to acquire new business in the course of development.
For the study of small details of finished shapes using the same techniques as for stone carving, with Polistoun much easier amenable to treatment than natural stone.
Production of garden pieces of plasticized concrete technologically much different from their manufacture of polyresin. It also occurs by vibration casting using plasticizing additives, hardeners and pigments. At the same consumables cost is relatively inexpensive.
Production figures from the tree requires professional skills and artistic inclinations, so they are usually engaged individually.

Business idea: store opening FIGURE EXCLUSIVE CHOCOLATE

Since its introduction in life, chocolate has always attracted the attention and aroused keen interest. This delicacy is quite popular around the world. Below is the business idea of ​​opening a specialized store exclusive chocolate figure, the calculation of the expected profits and the list of necessary equipment. For the convenience of planning we have also included a schedule of work on the launch of the project.

Description of business

Concept ideas and product range

Shop exclusive figure of chocolate (let's call him here and then - a chocolate boutique) is a tandem bench unusual and unique gifts and sweets shop original. Those. the product itself can be interpreted as unusual gifts of chocolate. Business consists of two processes: the creation of chocolate production and sale of the company store. There is all this in the same room where the front room with a large display - a shopping area and adjacent rooms - production and storage facilities.

There are two variants of realization of the idea:

full-cycle production and sale of chocolate figurines own making;
partial production cycle - the implementation of products from raw materials purchased.

Regardless of the option selected, the products can be produced by the following types:

themed souvenir figurines (eg, ship, skull, book, a tube of lipstick, dumbbells, medal, flowers, ball, human and animal figurines made of chocolate);
exclusive forms (eg company logos, corporate symbols of clubs, towns, restaurants, companies, brands, made to order or for general sale);
unusual shaped candies;
Portraits of chocolate and others.

Audience and sales channels

Based on the range of products it is determined that the target segment consists of two groups: private and corporate clients. Among private customers include ordinary shoppers, tourists (if the region includes the implementation of tourist activity), residents, office workers.

Corporate segment represents the advertising managers, who are engaged in the creation and distribution of souvenirs of the enterprise, the iconic corporate gifts to partners and customers, employees, etc. As well as hotels and cafes. restaurants, salons.

Sales channels: own boutique (or network of boutiques), branded islands in supermarkets / shopping centers, direct sales of products to the corporate segment, online store segment HoReCa (deliveries of certain products - sweets, exclusive form - in cafes and restaurants).
Key features of business:

belonging to the infrastructure of the holiday and entertainment (gifts, souvenirs, desserts);
opportunities for business development (at the opening of the boutique chocolatier coffee and schools, setting to the assembly-line production of certain products, cooperation with pastry shops, etc.);
compulsory product certification (obtaining health certificate);
specialization in the production of chocolate;
the opportunity to develop multiple lines of assortment (chocolate traditional, experimental and exotic chocolate);
the possibility of development of franchise representatives in the neighboring regions.

5 aspects that will help to improve communication with customers:

Imagine for a moment, waiting for the order, you receive a message stating that your product is ready for unloading. But what exactly does that mean? If you went to the courier service or delivery is delayed? In fact, this notice was the obstacle to established channels of communication that has been built so that the client has received a real benefit.

How to use effectively communicate with consumers? It should rely on the application choose the right channel, the current data on it and the ability of business to remain flexible and open to innovation. But to work properly the system will only be provided quality information support omnikanalnosti, that is, you should be ready to engage in dialogue with the customer, provide advice and, by and large, to carry out the sale by any convenient way.

Below we have collected 5 most important aspects that will help to establish contact with clients:

Timeliness.

Time parameters are essential. Certainly, the idea of ​​timely communication with consumers may seem obvious, but for some reason, not every retailer adheres to it. It is important to be able to find the time to its customers. For example, if one of them has a duty to your enterprise, and conditions for the transfer of funds shall be agreed upon, chances are you need a two-way communication, and not a monologue. One of the biggest companies assumptions organization is expensive to maintain contact center, through which customers can not get through to the desired time and which does not support text communication.

Using the correct channel.

The last phrase consistently led us to consider the following aspects: the link - the key to success. Clients of various types, age and sex tend to respond differently, not only in certain periods of the day, but also to all kinds of ways of communication. Until now, many companies rely on conservative channels: traditional letter or phone call. They do not try to analyze the effectiveness of such communication based on the habits of different demographic groups. But this is important!

The availability of data.

Businesses need a clear strategy in relation to the data obtained, which could be used in the work manager for the understanding, analysis and report generation with ideas.

Ready for flexibility and innovation.

The scene did not fail, and the lack of flexibility in the approach to communication with the customer will not help you to stand firmly on its stage.

A shift toward "seamless" communication.

It is a seamless channel, which has already been mentioned above. Time and form of communication are of great importance, but we should not forget that the device channel is becoming increasingly difficult under the pressure of technical social changes. Consider your communication strategy needs to be comfortable for all segments of the audience. You do not have to please only those clients that are used to communicate through messengers, but your business has to be prepared for communication WhatsApp; you do not have to give up traditional letters, but your young customers should not feel uncomfortable about it. Simply put, you need to be close to the customer is always where they are ready to communicate!

Profit increase

At the time, this formula is very strongly influenced my perception of doing business. It is suitable for any niche and demonstrates how to improve the company's performance. After realizing her personally, I immediately began to see the complete picture of increasing profit, regardless of the industry.

This formula is made up of five main components:

- Margin (ie net profit as you put it in his pocket after each transaction)
- Incoming traffic to the site
- Conversion (how many people came to your site make a purchase)
- Re-sale (how many times the same customer orders your services)
- The average check (how much the average person spends one ordering your products or services)

The total profit of your business is built as follows:

• conversion of the incoming traffic • repeat sales • average ticket • Margin

Let's imagine it in concrete figures. Let's say you have an online store, with the attendance of 20,000 visitors per month. Average bill 1,500 rubles, the conversion of 2%. The average monthly visitor buys from you once. With every sale you put it in his pocket 30%.

Total your income will be:

20000 • 0,02 • 1 • 1500 • 0.30 = 180 thousand rubles

Sales volume (all the same thing but without the margin):

20000 • 0,02 • 1 • 1500 = 600 thousand rubles

How can actually increase profits? It's very simple - we must work to increase each of the coefficients. However, there is a caveat.

Practice shows that most entrepreneurs are somehow trying to increase only one - incoming traffic. While spending serious money on advertising. But if you look closely at the formula it is clear that much more effective to work on conversion, average check and repeat sales. They are demanding lower costs and increase your profits significantly.

Let's look at the same example. Let's increase the conversion of only 1%.

Profit: 20000 • 0,02 • 1 • 1500 • 0.30 = 270,000

Sales: 20000 • 0,03 • • 1500 = 1 900 000

S increase the average 200 rubles.

Profit: 20000 • 0.03 • 1 • 1700 • 0.30 = 306,000

Sales volume: 20,000 • 0.03 • 1 • 1700 = 1 million. 20 thousand.

That is, increasing the conversion rate at 1% and increasing average check 200 rubles (just 13%), you increase your profits by 70%. Without any advertising costs.

Now imagine that you have increased the number of repeat sales per visitor from one to two. I think not difficult to calculate how much total profit increases.

In short, before you spend money to attract traffic, think about how you can increase other factors.

5 ways to say about your business in the media

When starting a business, many people think that their product or service is so great and exclusivity that the media on their own initiative would blow it at every step. But the reality is merciless, and you appear to have to self-treatment in the media, drawing up the media plan and the search for short cuts to its direct consumers. Where do you start a movement?

1. Look for common ground

First of all, it is necessary to leave the ambitions and turn to reality: whether you have employees in the immediate proximity of media space. At least among your virtual environment to Twitter or Facebook there is one or two professional journalists. All that remains to do - be interested in the shark pen his project. To do this, find points of contact your business with its specialization. Explore the theme and style of the reporter, find something that might interest him, develop his work become a logical continuation of its specific subject matter, to open new perspectives on the problem that interests him. Have shown interest in the man and his work. We are all susceptible to flattery, and employees of media space even more.

2. Catch trends

Always watch TV, read the newspapers and watch news feeds on the Internet. This will give you the opportunity to notice the increasing interest in the area in which specializes in your business. Think about how you could express themselves, until the wave has not subsided. This strategy can be applied both locally and nationally. It is only necessary to find a theme and begin to develop it as relevant trends.

If you think about smaller-scale actions without going offline, then the easiest way to understand what it is now fashionable and relevant, will be Twitter, which quickly tells you what topics today are popular. We advise you to start small: with their own district, city, region. Gaining experience and expanding the geography of operations.

3. Create a crisis plan

Forewarned is forearmed. Provide for the possibility of failure, a plan of activities of potential crises, properly document it and constantly expand and complement - the perfect way to express yourself as a professional in your chosen industry and draw attention to themselves. For you will be treated to an expert for advice and disseminate published information - is not that you want? Who is making money on what is popular, and some on that, what nobody realizes speak.

4. Ozvuchte and visualize yourself

Nothing affects the modern man as visual information. People mostly visuals and audialy that is easier to perceive and remember information seen or heard, not read. So pay more attention to movies than to text. Which is easier - Read the length of the "sheet" of the text, or view the video dvadtsatisekundny? Think about the imagery of what you say. Which statement is stronger will affect the listener: "We have collected 200 tons of cigarette butts," or "the number of cigarette butts collected by us could cover the slopes of the volcano Kilimanjaro"? A strong and interesting content itself will cause you to customers and to attract media attention.

5. Take care of security

Competent Manager provides all the possible options for the development of their business. Today relevant to you personal online resource, and tomorrow need social networks and they need to be linked to the corporate site. And suddenly you find that the name is already taken (a competitor or other person / company does not have any relation to your business). You have to build your own brand with the first steps of the company and provide your domain name to match the name on social networks, even if you are not going to actively use them.

Start your access to the media of the first five steps, gradually increasing the knowledge and experience to eventually build effective media channels for meeting with potential clients.

FROZEN BREAD - NEW BUSINESS OPPORTUNITY

Part bake or incomplete baking technology - is that according to the capital market experts will soon waiting for all of us instead of the traditional loaf or loaves. Margin products in this intriguing business is from 5 to 50% (depending on whether the bread product or premium is modest, but always very fresh and crispy bread roll).

In Russia, according to statistics, every year reduced demand for conventional, customary bread. And this is no joke - the old regime, many bakeries have closed for this reason. Production of it - is unprofitable. Ingredients - Expensive and technology - beneath criticism. It turns out, they just spoil the meal, but still require government support for it yourself. The situation is downright as with AvtoVAZ. The state of artificially holding back the growth of prices for the "social" goods, but long can not continue, analysts say.

However the innovative bread products, as well as confectionery products demand, on the contrary, growing.

Why is this trend? Firstly, the quality of traditional bread is steadily decreasing - only deny biased people and just sitting in the air of "Echo of Moscow". Simply put, people can not eat the bread. Secondly, many people bought a very inexpensive household bread machine and enjoy the fruits of his work almost every day. Third, many people refused to bread as part of the transition to a healthy lifestyle, well, they do not eat carbs! Fourth, many people can afford other baked goods - and just buy them. Fifth, the migration flow has brought us a new demand for products made from flour - tortillas, pita bread, etc. Anyone who has not mastered the innovations, that was late.

The fact that the traditional loaf may soon entirely disappear from the shelves - it's a fact. In this regard, the business ran studying global trends and how the demand could be in the near future.

One thing is clear, since the age of bakeries monsters coming to an end, will win a mini-bakery, who can respond quickly and flexibly to fluctuations in demand and to please high-quality products (the competition!) And unbanal range.

One of the newest trends - the technology of frozen bread. It is very beneficial for entrepreneurs and therefore around him there was such excitement.

Crunch French bread

What is the frozen bread? This semi-finished product (or crude, while its cost is 30% cheaper, or partially cooked), which is brought to the point of sale (usually restaurants, cafes and supermarkets pathos), and there, at the point of sale it dogotavlivayut. After that the buyer sees' hot, freshly baked pastries, "which just wanted to just buy and take home.

In the West (where we received this idea) the volume of frozen bread - is 80 to 90% of all bakery products.
Production of frozen bread and higher profitability and quality than the production of conventional grain, experts say.

The equipment for the heating of a single point, and the implementation of frozen bread will cost 300 thousand rubles. Not too expensive, but it would be next to the factory, immediately producing frozen bread. But the plant is much more expensive - $ 3 million. But we have this bread produced (market volume of 18% of the bakery in the country). If there is such a plant, the opening point of dopekaniyu - no problem. Margin trading point of this - 40% and above.

What is the essence of frost? Why Fresh bread oven and you can not sell on the spot? The essence of logistics - frozen bread, you can take the other side of the country. At stores selling these perishable goods, there is no need to write off huge amounts. Shop dopekat as needed. Besides, now established fashion - oven (or rather, to warm up - now we have realized) bread in supermarkets - in order to attract domestic and rustic smell of gullible buyers. It is said that no matter the man walked to the shelf with bread or did not fit, it will increase the average bill by 20%!

However, the real chef (in the same France - the homeland of frozen bread) despise prefabricated affected by shock freezing. They believe that this product is appropriate only in the segment of unpretentious, mass market that has no place in a restaurant with high culinary traditions and even in expensive supermarkets. Indeed, if we compare Russian bread made of freeze-thaw technology with Russian as bread, but baked on classic technology, the first of the price will be much higher, but the quality (in terms of a chemical specialist) is much lower. That to why pay more? Fashion and more unsettled market.

Bakery is not yet buried, and mini-bakery has rummage in his chests, quarreling over the interest of the market share. The main enemies in this dispute about inheritance: innovators zamorozchiki and confront them mini-bakery, defending the priority natural fresh pastries in the traditional Russian recipes. The dispute between the "Westerners" and "Slavophiles" while there, so you have time to weigh all the "pros" and "cons" and join one or another camp entrepreneurs.

How to work with freelance writers

Engaging freelancers to work on content at times inevitable, especially when large amounts of the regulatory plan. However, not all such cooperation can be fruitful, because when poor quality of the editor has to devote considerable time fixes that often leads to the fact that he simply rewrites the entire text of a freelancer. Such a scenario is certainly not beneficial for both sides.
Here are some tips for a successful cooperation with freelancers who can contribute to the establishment of your fruitful and long-term relationships.

1. Spend some time in advance

At the beginning of cooperation with a remote author take the time to learn it. This is necessary not only to improve the quality of work freelance, but also for future relations, because in the end we get "their" author, performing work in accordance with all requirements of the publisher.
The main question that should be paid attention to in the beginning of a new collaboration with the author:

Followers
The author must have the fullest possible idea of ​​"who" he writes. It is necessary to provide it with information about your target audience, it is divided (if it takes place), who addressed to a particular piece of text and what lexical nuances in the writing of the text you need to pay attention.
With this information it is expedient to provide the author before writing his first text.

Goods, services and company history
For greater involvement in the activities of your company let the author information on the products and services you provide, the value of your suggestions about the goals of the company.
If your industry is characterized by a certain terminology - it is also necessary to acquaint her with the author, as well as with other features of your company.

Resource
Freelancers need to provide information about the resources, with evidence for his work, primary and secondary sources of information for research, surveys and so on.

Links to reference content
For a good example of the author is to provide content that meets all your requirements. At the same time marking the places that require his special attention - what can and should be used. It is also useful to provide "bad" examples - that their work should be avoided.

Editorial criteria and processes
The author must have Repose Workflow edition, to be prepared in advance to join the well-established process. Provide him with information on:
- Subordination in your company;
- Standards in terms of texts;
- Number of possible amendments to the text of the author, or the number of times a text can be sent to the author for revision;
- Deadlines for making edits;
- The timing of delivery of the finished work.

2. Explain the purpose of each content item

To the author could make their own decisions, without waiting for confirmation of the editor and avoiding the exchange of letters on every little thing, you must give him clear guidance, such as - the main purpose of life; the tasks assigned to it directly to this content and how will be used to further his texts.

3. Develop a detailed work plan for a remote author

At the beginning of cooperation in order to work more effectively to the editor should clearly convey to the author, that is required of him. Very well suited for this work plan. Remote author of a plan need to provide in advance for review.

4. Provide a stable feedback to the author

With a large amount of content more appropriate to a breakdown of the work, for a consistent verification. After evaluation of the first passage editor if necessary, make appropriate amendments, thereby forming the right direction of his work. This approach is at the beginning of the joint work may take some additional time, but in the future will help to save time, both the editor and the author spent on correcting the text, and sometimes even a new writing it.

5. Guidelines should be clear and understandable so that they can be used for reference

Any communication with the author of the best documented (at least by saving e-mails). Such etiquette will help to avoid unnecessary problems, allowing you to easily update the forgotten information. This editor should make their instructions very concise and accessible, creating crisp and clear instructions.

conclusions

Editor important to realize that a remote author, not being a staff member, and not staying within the walls of the office 5 days a week, does not have the knowledge that seem obvious at first glance: the history and the positioning of the company, the range of its services and products, particularly the target audience. So do not expect him to fast-depth understanding. However, after a certain time spent learning a freelancer, you need to objectively assess the quality of his work, and according to this to make a decision on the conclusion of (or termination) of future relations.

Landing Page Design: 6 main trends of 2015

Requirements for the design Landing are changing every day. If you want to stay in the game, you have to keep up with the times. A huge number of landing pages created now, under the new rules, and in your best interest - to know all the latest, current trends.

We have prepared a selection of 6 top trends in design Landing Page based on an analysis of the most popular methods of the first half of 2015 both in Russia and abroad.

1. Living Professional photos

Stock image has long become boring and all gave way to live a professional photographer. Thanks to high-quality, unique images Visitors can literally get to know your company, and the design of it only wins.

A good example - Landing of AmoCRM, a cap which are not presented photos and videos from the whole of the team of this famous CRM-provider. Visit the page causes a sense of presence when you have the opportunity to observe the working process of people offering you some kind of a virtual product, the credibility of the company is greatly increased.

2. Detailed Product Tour

Instead of tedious enumeration of all benefits offera demonstrate to visitors how your product or service. Visualization is not only appealing to the eye, but also allows a more general impression of the product, which will undoubtedly lead to an increase in conversion.

It asked for such a reception marketers Landing 1C, turning boring accounting subject in a fascinating journey through page:

3. Hidden menu

Marketers often hear that in the Landing should be no navigational menu, distracting users from the conversion. However, not all of them listen to this advice.

Therefore, if you can not do without the navigation on the page, the best way - the hidden menu. These links are not so noticeable and become accessible to visitors only when necessary.

Design pages Brian Hoff - visual confirmation

4. Interactive

Landing is so firmly established in our lives that attract the attention of beautiful but static design is not so easy. "Chip" development in 2015 was the addition of animated elements on the page that help keep the interest of users and not allow them to "fall into a coma" before they get to the CTA-button.

Impress your visitors by adding a little interactivity Landing - it will please even the most serious audience.

Thus, the Internet provider DEX group, offering services in Wi-Fi connectivity for offices, by way of illustration to the rates used an animated image with a speedometer, which makes it clear what kind of Internet speed question

5. Exciting storytelling

As once said Godit Seth (Seth Godin), people do not buy products or services - they buy relationships, history and magic.

In fact, Landing - the real story about your company or product, and when a visitor comes to a page, your task - to hit his imagination amazing, exciting story, after which he did not remain doubts that he was exactly where always dreamed.

That feeling comes when you first find yourself on the Landing Space Needle: the tower in Seattle rightly bears the title of the most recognizable landmarks in the northwest Pacific coast of the United States and set up a match for her page only further entice visitors to go and see the "space needle " with my own eyes

6. Realistic design

The trend of 2010, flat design, gradually receding into the past, and his confident replace "material" Landing.

And although the first is still perfect for many areas, some limitations in the choice of style sets it apart from the more realistic pages: simple colors and forms can not be compared with the three-dimensional image, elegant typography, shadows and animation.

As Henry Ford paid workers who had a rest?

At one of the plants of Henry Ford's team of workers to get paid for something that was resting. It was a service team, which is responsible for the smooth operation of the conveyor. Simply put - repairers. They were paid only when sitting in the lounge. Once lit the red lamp breakage assembly line, stop the counter, they are awarded money.

Firstly, they are always promptly made repairs to return quickly to the rest room. Secondly, they did repairs are always of high quality that they did not have to leave the room in the near future because of the same problem.

45 ways to double revenue by simple means

1. Start to keep records of income and expenditure in writing.

2. Reduce the fine and unnecessary costs.

3. Get rid of loans and credit cards.

4. Stop borrow money.

5. Do not pay future profits.

6. Find an extra source of income.

7. Do not ignore the small jobs.

8. Open a savings deposit.

9. Refuse services can do yourself.

10. Start living within your means.

11. Any free time used to earn.

12. Learn to do the action as they arrive.

13. Do not invest in risky businesses such as forex and mmm.

14. Start to build a career.

15. patience. The increase in revenue - a matter of time.

16. Treat money with respect.

17. Do not throw a small sum.

18. Give up bad habits, devouring money.

19. Spending money on essential items and quality.

20. miser pays twice. Classic

21. Stop senseless to give gifts.

22. Stop rely on financial assistance from the outside.

23. to study the literature of financial geniuses.

24. Listen to the advice of the people who live richer you.

25. Do not make sudden purchases.

26. The free part of the funds to give parents better than mindless entertainment.

27. To increase their physical strength.

28. Do not carry extra money.

29. When buying goods insist on the reductions.

30. Refuse questionable deals and offers.

31. Do not lend.

32. Do not have debtors and not to have to.

33. Wealth is based on a reasonable economy and the ability to find new sources of income.

34. Kopeika protects not only the ruble and the dollar and the euro and pound.

35. Keep a penny - it is the basis of a million.

36. Get rid of things that require constant investment.

37. When buying goods in a shop, remember that the same item in a nearby store can cost much cheaper.

38. Wholesale Shopping is always cheaper than retail.

39. A quality product is always more expensive, and cheaper.

40. Always consider the money, even if they are small.

42. Do not talk about money.

43. Do not assume someone else's money.

44. Do not envy those who earn more, and learn from them.

45. Strive to live, not to survive.

How to motivate employees motivated

The situation outside is not conducive to efficiency and quality of work. "15 rubles ago, I poured the tea, and it is still hot" - giggling colleagues. Black humor, of course, saves, but in fact people are demoralized and confused. Few people can concentrate on work. But it is now necessary to think about what can help people save willing and able to give us the desired result.
During the years of prosperity and continuous growth of the company we are accustomed to think of the one and only way to motivate employees - to raise the salary and pay bonuses. In the near future the old grandfather's method seems completely unusable - salary increase by 5, 10 or even 20% could not compensate for the drop in the real income of employees. Virtually any increase will be perceived more as a mockery of today - the decline in real income in any case be impossible to block.
It is necessary to face the truth. The idea that an increase in wages to motivate employees, and earlier was largely an illusion. Once this method certainly worked, but the level of involvement and the efficiency of the staff was quite low, when compared with the global trends. Employees of the companies operating in Russia, much less than American workers and companies from the BRIC countries, felt that "the organization motivates them to do work beyond the scope of duties." The difference in this index between the Russian and US companies was 46%! A difference in performance was even higher.
The lower the employee in the organizational hierarchy, the less his desire to put an extra effort. Similarly, reduced and confidence in the company and confidence in the effectiveness of management. In other words, the leaders of Russian companies practically do not know how to motivate employees. In the middle of the Russian company from 70 to 100% of the managers create demotivating environment for employees.
Today, the company's results in the first place will depend on how the staff were extra effort and work really effectively and efficiently, in fact this will inevitably require tough economic situation. And the level of employee engagement is dependent primarily on the leadership talent and cunning leader in matters of motivation.
Here are some simple tips that can help motivate people.
Try to calm them down. Ask what they are most concerned about. Even if you can not answer most of the questions people will be important that you take the time to listen to them and share their knowledge. This will significantly increase your credibility. Help them understand that now worried about all this is natural, but it is unlikely to help the cause.
Tell us about what it means crisis for your company. Be as specific as possible. Does the company have a plan to overcome the crisis? When and how will it be developed? Tell that to you as a manager is particularly important. What do you want your employees to focus on.
Try to find the positive side of what is happening. Perhaps the company will look for new ways to attract customers and how to work with them. This is an opportunity for employees to express themselves and change what needed to change for a long time.
Help people in their personal development. In times of crisis it is good to think about what is really important. Do I want to do this now? Perhaps just now the right time to take up new solutions.

Eight basic habits very successful and wealthy people!

Some of my friends - a very successful people. I noticed that they converge in some attitudes and philosophy. In addition they have the same habit:

1. No plan "B"

Plan "B" makes it easy to sleep at night. And when hard times begin, a plan "B" will throw all without any losses (and successes).
But when you have no options to safely surrender, you will work harder, longer, until the very end. If you do not spread a straw, you connect all his strength not to fall. You'd be surprised how much you actually forces.
If the worst happens (and it is "terrible" is not really such a terrible as it sounds), you will always find the strength to return to work. If you do not give up and learn from the mistakes, you'll get his.

2. Work
If you try a little bit, a little bit, you can succeed. If you still try, you can succeed even more. But it is impossible to be the best, if you do not invest in their cause huge, ridiculous number of hours of attention and effort.
Take any person who is good at what they do. It turns out that he has spent thousands of hours on his life. The only way.
There are no shortcuts to success. You can not become superuspeshnym overnight. All probably heard about the "principle of ten thousand hours," but very few who are willing to follow it ... In addition to those who thrive.
So what's the matter. Watch ticking.

3. ... and work
Forget about Sheryl Sandberg, who leaves work at half past five. Let it be so. She - not you.
All successful entrepreneurs with whom I personally know, are much more than ordinary people. They have a long list of all the things they want to do. They put in the time.
Interestingly, they want to invest at this time.
Your load will seem excessive to others. If you are not ready to take it on yourself - or you're not so focused on success, or it's not done too much. Anyway, this is not the way to success.

4. Avoid crowds
If you do like everyone else, then the result will be like at all. Follow the crowd - anyone, any number of trendy and cool - a guarantee of mediocrity.
Particularly successful people do what others do not take. They go to areas where there is no competition and where much more opportunities to succeed.

5. Start with the end
The modest success - often a consequence of modest goals.
Decide what you need, without amendments and compromise: to be the best, the fastest, most affordable, largest - no matter what it is. Aim for the most-most. Decide where you want to end up being. That is your goal.
Now, we are moving from back to front, paving the way to the goal step by step.
When it comes to never start small. Put a big goal, and you will come to better decisions. Yes, and you can more if you do not stop at half measures.

6. Oh, and do not stop
To achieve the goal of successful people - is not the limit. Achieving a great goal - just an excuse to put the next target, even more.
Say you want to create a company worth hundreds of millions of dollars. When you do this, you can equip your capital and connections to establish a charitable foundation. When you succeed in business and philanthropy, on this basis can become a leader of opinion, speak publicly, write books. And so on.
Achieving outstanding success in one thing, you are given the tools that will make you successful in other areas. Successful people do not stop on the first victory. They continued on their way and achieve more and more.

7. Sell
I asked the entrepreneurs and directors, some skill in their opinion, the most influenced their career success. The answer was the same: salesmanship.
Remember that the sale - it's not cheating, no manipulation or pressure. This ability to explain the logic and benefits of a solution. To be able to sell - means to be able to attract people to cooperate. Sales - is a constant overcoming obstacles.
Sales are at the heart of personal and business success. This ability to negotiate and work with failures and maintain self-confidence and faith in yourself. Sales - a constant dialogue with different people. It is building a long-running relationship.
Those who firmly believe in yourself, in your idea or your company, it is possible to sell without selling. You do not need a bloated ego or some extraordinary strength of character. We need to communicate, and all.

8. Do not be proud
Do not be afraid and do not be ashamed to admit mistakes. Sorry if wrong. Dream big. Recognize those to whom you owe your success. Laugh at yourself. Ask for help.
Have a badluck. And do not give up.

5 components of a successful business:

There are a variety of business and understanding of different approaches to the definition of its constituent parts. This article will focus on these five components, as ideas, responsibility, competition, profit, luck and perseverance. So, everything in detail.

1. Ideas

We put this component in the first place for several reasons. First, in the 21st century, when it would seem, just not what coined and invented, to find the idea of ​​"a million" is really easy. Second, can not upset that the modern business in Russia are often based on the banal outbid. Close wholesaler buys goods from the manufacturer, small wholesalers - in large shops - from small wholesalers, small shops - large stores. And such a chain can be very long. And the price of goods at each stage of increases, but the quality remains the same. Agree, so will not get far. Therefore, we need new topical ideas that benefit manufacturers and (business) and consumers.

2. Responsibility

This is the next big cog mechanism called "business". It is important to understand that the responsibility always lies with the head and not on the slave. It takes the head of important and momentous in the life of the company's solutions. Opening your own business, you must remember that you have to solve the problem, you want it or not, as well as to find ways out of this unpleasant situation.

3. Competition

It should be understood that non-competitive industries is now effectively dead. And your company have (unless, of course, want more income) to pay attention to market research, competitor analysis. Even if you generate a brilliant idea that has no analogues, be prepared for what will most likely in a few years you will feel the pressure from the companies that came in your industry.

4. Profit

Profit - is precisely what motivates people to create businesses. Making a profit is largely determined by the price policy of the company. And this policy is to be competent and justified. You should also take into account that in certain sectors actually make a profit only if the company operates a huge amount of product.

5. Luck and persistence

Perseverance in business is often a deciding factor in the success of the company. Under tenacity meant laborious task-oriented work, which does not necessarily imply immediate results. A constant work, which is based on strategic mistakes with perseverance has nothing to do.

The business also can not do without luck factor. Most changes occur (in economics, politics) that can raise you as great heights, and lower it to the bottom. But if you have sufficient experience and knowledge, that such a unpredictable factors can be minimized.

Rules of Life, which would like to know in his youth

1. Childhood ends when you earn your first money.
From that moment you become the object of a possible material enrichment for all those around you at the moment.

2. The educational system is aging at a time when you sat down on the first day back to school, because it is based on the inertia of ministries and departments, and not keep up with new trends and influences.

3. It should read "boring books" not recommended by the school.
Read without stopping, read as much as possible informative literature. If you do not acquire the habit in childhood, everything that you will read later - this caption on the television screen that will not bring you to the mind and intellect will not add.

4. World Order wants all zombie were teledebilami.
The country's economy is based on consumption. Therefore, what you are illiterate and the more dependent on the TV and the media, the easier it is to sell your products and services, sometimes even those that you do not need.

5. The people around - a source of information.
Learn how to talk and listen to others. Avoid people, considering them unworthy of their attention - so do not find customers, friends, or work in the future.

6. Respect the wisdom of people older than themselves.
Listen to the older, even if you think that their view is outdated. Their knowledge is built on the wise system of values ​​generated over the years, on life experience and logical relationships between the problem and the solutions to address them.

7. Create idols.
Find people that you can admire. Try to beat them, and then choose other, more worthy.

8. Shyness - the enemy of progress.
Do not let your emotions forbid you to learn more about the people, because in this case, and people do not know about you. Folk wisdom says knowingly "Audacity - the second happiness."

9. Choose a reliable travel.
Do not build a solid relationship with a man, if you do something it does not like. It is this "something" and will be the cause of your losses in the event of breakage.

10. Risk is necessary, as long as you have nothing.
Over time, you will acquire a family, children, experience and care will become more conservative. If you want to take risks - take them while young.

11. Stay up cheapskate.
Do not waste your money on rubbish, collect them for something serious, such as on the business. It will teach you to always achieve their goals. Remember, money - is only a means, not an end.

12. explore the world.
Spend money on the impression. The joy of impressions and memories of the value is higher than the value of the purchased household items and clothing.

13. The need to earn money.
No savings will not make you financially secure and morally self-sufficient. And it does not matter how much you earn now, the main thing - your desire and ability to earn.

14. Breaking the Bank in his youth - is unfortunate.
Luck in his youth often leads to rash decisions and wrong decisions. Easy money goes quickly, leaving only the bitterness and frustration.

15. Need for Action.
Do not want to plan their lives - get ready to receive the blows of fate. Fate can give you a gift, and without the program, but it is often more important than the right to use a gift than to receive. The program is to be clear and understandable.

16. Maintain form.
Get into the habit to exercise at least 15 minutes a day. The body gets used to it, and you will not be able to then refuse to work and will be useful to keep fit.

17. Be prepared to offline.
Learn to cook, wash, iron, fly, etc, even if your partner is a family makes it better than you.

18. Do not trust your memory.
Memory is not enough, no matter how fantastic it was. All record.

19. Dream.
Never stop dreaming about something more and better, does not listen to anyone who tells you that it's time
come down from heaven to earth.

20. Education should engage parents.
Do not try to fix people. Do not waste your strength in vain, looking for those who are not spoiled.

21. You have to be literate.
The ability to speak fluently and is useful in the case when you will communicate their views to clients, management or personnel.

22. The ability to compete.
Life business relationship - a very competitive environment. Learn delicately maneuver among them.

What you need to learn before becoming a businessman

1. Time Management. This was said by many, but most of these people totally owns this interesting skill. The essence of time management is to learn not to postpone the most important things for later.

Never dealt with a bunch of "urgent" small things that do not work to achieve your goals. Try to delegate their subordinates. If you decide to build your business, then independently manage their own time. Do not tighten itself into an endless abyss of solving problems in the family, with children, and other small household problems. Since the business is done.

Successful businessmen know how to know how to plan the day, week and month, to know the secrets of setting goals for the day, which they immediately reach.
All you need to know about time management - is that it's just a habit that will save you time and provide business development.

Try on a new way of living and thinking, and we are sure you will like it, and you are sure to become a successful businessman and a major.

2. Before you start a business, save yourself the suspiciousness.
They say that vanity - the worst vice. But in business, the worst can be only one - suspiciousness. Casual businessman revels in his suspiciousness. He said that he must first explore all, as he did not know how.

All this foolishness! While you sharpen your skills in something, then you are likely someone will pass, which compensates for the lack of knowledge of arrogance and cunning. It makes no sense to re-read a lot of clever books on business, and thus do nothing in practice. Learn in the process! This is the greatest secret that will help you on the path to success, and can not be otherwise.

3. Before you build a business, learn indifference.
Business will not build if you always "bite" doubt, and you do not care what kind of results you have achieved to date. You have only one way out - to be indifferent. You'll meet obstacles on the path to success, but you should always be anyway. And even then, when you have excellent sales, you smile, but again take indifference.

Simple steps to the big goals

1. Sleep less. It - one of the most important contributions you can do something to make your life more productive and decent. Most people need no more than 6 hours of sleep to maintain excellent health. Try to get up an hour early just for 21 days, and it will turn you into a strong and powerful habit.
Remember that it is important not the quantity but the quality of sleep. Now imagine that you will have an additional 30 hours per month at a much more important things for you.

2. Every morning highlight for itself for one hour on what to think about issues of personal development. Mentally and visually imagine the day ahead, listen to your music that motivates you, or read anything from classical literature. Use this period of calm to lift your spirit and revitalize productive for the coming day.

3. Do not let the things that are most important to you, stay in the shade of the things which are not so important. Every day, find time to check yourself, "Was this the best use of my time and my energy?". Time management has control of life, so manage your time as best you can.

4. You can use a piece of gum as a training tool for your mind, makes him focus only on positive thoughts and the elements of your life. Wear rubber band on the wrist. Whenever negative or weak mind trying to infiltrate your brain itself, click on the wrist band. Due to the efforts at training your brain will associate pain with negative thinking and you will soon develop into a strong positive mental attitude.

5. Always answer the phone with enthusiasm in his voice and immediately showed his respect for the caller. Good manners are very important. In order for the phone lines transmit your confidence rise. This will give your voice even more strength and credibility.

6. Throughout the day at any of the times we find inspiration and come brilliant ideas. It should constantly have at hand a stack of cards of small size (you can even the size of a business card, these cards are available at any office supply store) and a pen to immediately fix the essence of enlightenment. Arriving home, write down ideas in a convenient place, such as Notepad, to read them from time to time. As Oliver Wendell Holmes remarked: "The human brain is stretched a new idea, not shrink to its former size."

7. Every Sunday evening dedicate himself and make it his constant habit. Plan carefully your next week, presents a visual all its meetings and what you want to achieve them, read new materials and inspirational books, listening to quiet soothing music and just relax.

8. Always remember an important rule that your quality of life is the quality of your communication. It is important not only how you communicate with others. More importantly, how do you communicate with them. What you focus on, what you get. If you are looking for a positive result, it will be so. This is - the fundamental law of nature.

9. Focus on your goals and not on the results. In other words, does the job for the reason that you like it, or because it's someone who can help or give useful experience. Do not do anything just for the money or for recognition. They will come by themselves. That's how the world works.

10. Every morning laugh for five minutes in front of a mirror. Steve Martin is well supplied. Laughter triggers a variety of useful chemical reactions in our bodies that lead us into a wonderful and joyful state. Laughter also causes the body to equilibrium.

8 rules for creating effective advertising

1. In one ad layout (message) must advertise a single product, service

Imagine the following situation: You are dealing with someone in one unit of time trying to talk with him three very different topics: leisure, work and vehicles, while jumping from topic to topic, and chattering with 10 words per second.
Whether your interlocutor understands what you want to convey to him, whether he would feel at the same time. Most likely no! Agree, his head goes round, and he would forget about the essence of the conversation.

Look at advertising models 80% of companies, businesses and organizations advertise in Russia. In one ad layout size, for example, half of the page head, designer or advertiser who do not know the technology of "sell" advertising, trying to place 3 or more products or services.

A classic example is as follows. The layout of advertising placed windows: front doors and interior doors, garage doors, roll shutters, barriers and forged gratings. All anything, but the effectiveness of this advertising is reduced at times and trying to advertise several services at the same time, the advertiser loses customers as a person's attention is scattered, the layout becomes less visible and concrete.

BOTTOM LINE: One advertising model - a single product or service.

2. The advertising message should be heading

Title - is the first thing that draws attention to the client in the form of advertising. The headline should attract attention and motivate client. It should be large and stand out from the other text of the advertising message.

Title can be:
1. In the form of a question: How to increase income? or tired from work?
2. Appeal to the audience: Attention, students! or Dear Accountants!
3. Answer the question that it ?: furniture, windows, repair of refrigerators, CREDIT easy.
It is not recommended to put in place the title name of the company, for example, Ltd. "Oasis" or "NPC RGZA №1», because they do not convey the sense of direct advertising and motivate client.

3. The advertisement must contain PICTURE

The man first drew attention to the image, the image or images, and then in the text. Therefore, the image must be present in advertising.

This image should be associated on the client with your product or service, to solve and / or show any kind of problems of the client, the solution of which could be your product.

IMPORTANT: To make the layout more efficient and attractive to your customers, you need to place in him the light source, it can serve as a sun, light, light beam, headlights, bright light coming out of the figures, or from behind a person, and so on. d. The main thing that it was. The light source creates perspective, and the picture becomes more lively. For example, to understand how it works, you can, looking, any video clip or advertising model BMW cars or Mersedes.

4. The advertisement should be the time and place

One of the important components of effective advertising is its memorability man. The longer he remembers about your product and how quickly he can remember exactly your product, then when he needed it, the more likely it is to appeal to you.

The lion's share of your potential customers pay attention to advertising, but do not buy the product immediately, probably due to the fact that at the moment they do not need or do not have money, etc. But in the future they will be to buy the same goods.

How to make people put down in your memory a service or product? How to make it long remembered and quickly thought of you as soon as he became necessary?

To do this, you need to specify the path of a person to quickly remember and recall your information. The memory is arranged in such a way that a person lays every moment of your life in a certain cell (file) and puts in an entry in the form of images of the world, sounds, smells, etc. All cells are arranged in chronological order in
the date when the event occurred.

Imagine that you have lost the scissors somewhere at home and can not find them. The first things you start - it's as a long time (time, date) I last saw them? And the second - where I had last seen them? You find a pair of scissors when remembering that a week ago (date) I saw them lower drawer (place).

Remembering copywriter goes the same way, a man remembers the beginning, when he saw the information (time) of the product, and then - where it is seen or may acquire.
If we put in advertising a certain place, such as your office or shop, and the time and date - the period of the campaign, the sale, the date of issue of gifts, the date of the seminar, etc., the memorability of your layout will be much higher than the similar ads, but without the time and place.

IMPORTANT: The action or sale should last for a limited time. The advertisement, on the model, it is desirable to specify a product with the best (lowest) price and with an extended target audience (ie this product should normally use as many different target groups).

For example: home appliances and electronics sells almost everything - from washing machines and DVD-ROM drive to the plasma TV. The shop has a "motley" target audience - the best product for positioning in advertising is, for example, a cell phone with low cost, since the cellular communication is now rampant and cell phones used by most solvent population. Therefore, a person, seeing a low cost on a popular type of product, will associate your shop with best prices and shopping. Coming to the store to buy the phone, the person will simultaneously buy or asking prices for other goods.

5. Advertising must contain a button

Button - a tool that is used to obtain the consent of your customers read (listen) message. This word, combination of words or an image, which serves to ensure that the client has paid attention to advertising and then read the message you want to convey.
Message - the news, the thought, the significance you want to convey to the audience.

Button to play the function of "baited hooks" for your client, and the main message - a stretch "klyunuvshego" client.

For example: advertising seminar for executives, key can be a problem or difficulty that leaders want to resolve. With polls revealed that the major difficulties faced by the Manager is the management staff and raising revenue.

Use for workshop staff could be: "Employees do not comply with your orders?" Or "tired of the irresponsibility of employees?".

Use for a seminar on increasing the income may be "low income of the company? There is a way. "

Use for promotion advertising media can be: "Advertising does not provide the desired impact?" Or "Advertising does not" work "?"
Buttons in the form of images reflect a problem or its solution, such as ads about credit may contain an image showing a lack of money (an empty purse) or vice versa, to show advantages of the loan, convey emotions of joy from buying a new (happy family against the backdrop of a new apartment, etc. )

Example + key message:

Button: "Tired of irresponsible employees? There is a way! "
Message: Only 12-13 March Seminar on "How to recruit and train productive employees," Leading - the owner of one of the largest holding companies of St. Petersburg Galina Smolyakova.

Button: No hot water?
Message: Only 1 to November 15, buy electric water heater Bosch with 30% discount

Buttons investigated via surveys of your potential customers.

Examples of questions to identify buttons:

What are the main difficulties do you have in managing staff?
What pictures or images you associate with this problem?

I especially want to note the following question: What is on your
second in importance after the price? This issue is aimed at to understand that according to customer value in your product or service.

For example: If you sell heaters, the question can be formulated as follows: When selecting a heater that for you is in second place after the price? Most people, for example, reported that for them it is important that heaters are fireproof. Thus, we found that the core value and selection criterion among many other heater will be the Fire.

That is why it is vital to place a button in advertising that reflects the value to the consumer of the product, for example: "100% fire safety" or "high fire safety."
There is a whole technology of carrying out, analysis, surveys and detection based on these buttons.

6. In the ad should not be misunderstood words

The advertisement must be present for the plain and simple words your customers. Do not efficiently use the words that are challenging for quick understanding.

Examples of incomprehensible words in advertising:

Integrating sales. You can replace at increasing sales effectiveness

How to differentiate? (from the advertising workshop) - How to distinguish (separated) from the competition?

Ease of understanding and perception - that's the secret of the effectiveness of advertising.
Exclude from their advertising complex and unintelligible words.

7. How easy is it to buy

A person should easily find your contacts on the layout: the phone or address.
That is, it should without hesitation and a long search to find how to contact you. To do this, sufficiently large to specify contact phone number - 7-15% of the area of ​​the layout.

IMPORTANT! To people to make quick decisions, we recommend that any advertising specifies the command to action - CALL NOW, CALL TODAY, CALL, JOIN NOW COME TODAY, etc.

8. After production, test layout, showing its target audience

When creating advertising person who creates the layout, a lot of work on it, and it can look "blurry." Some points defects can be missed, especially since the person who creates advertising often is not a consumer (the target audience) of the product. Therefore it is required to test the finished model of the target audience.

5 hidden impulse causes that force people to buy again and again

Do you want to increase sales, affiliate commission, the number of subscribers? Of course you want, then use the maximum 5 impulsive factors, listed below, that cause people to buy, integrate them into their product, target and sales page, wherever you want a person to commit a specific action on your site - buying product subscription news, download a test version of the program.

1. Fear of losing

Fear of losing a strong need for the acquisition. Your fantastic offer or discount should be limited in time or quantity. Example: "For your area available there only 5 gizmos and they diverge with a bang!" Good suggestion nobody wants to miss.

2. A sense of urgency

You must create a sense of immediate relevance of the proposal. People will buy on impulse, if you make them nervous about your proposal. Example: "Today - the last day on which the offer is valid in the region!" This concept is now or never.

3. Effect Jones or "Does your neighbor have already bought it ..."

Have you heard the saying, "Do not keep up with the Joneses?" A neighbor bought a new car, and I was the worse? If the client is sure that his neighbors, friends have already bought your product or service, it makes thing standing in his eyes in order to buy it! People rely more and more decision-making on the opinion of the masses or the people they know, and only in the last turn - on their own. Excellent reviews stimulate sales.

4. Lack of concern

One of the most difficult factors in implementation. Never showed concern regarding sales. If you have any signs of despair, your buyer will be skeptical and do not buy it. You have the same fantastic offer, which is worth that kind of money, so that he does not think to beg to buy from you! Example: "Just depends on you, would it be today or your not. The number of goods is limited, and he leaves as fresh buns! ". But do not overdo it. If you are too indifferent, you risk losing customers. You need a little practice.

5. Factor greed

Greed makes the buyer wishes to get more by investing less. For example, the price was originally 970, then 670, then 370, and now - only 170 rubles. The concept behind this, - to establish representation in high value goods the buyer (so that they could contemplate it), and then one day show the price, which has fallen sharply. Result: they believe that it is-too good an offer to pass up.