5 ways to say about your business in the media

When starting a business, many people think that their product or service is so great and exclusivity that the media on their own initiative would blow it at every step. But the reality is merciless, and you appear to have to self-treatment in the media, drawing up the media plan and the search for short cuts to its direct consumers. Where do you start a movement?

1. Look for common ground

First of all, it is necessary to leave the ambitions and turn to reality: whether you have employees in the immediate proximity of media space. At least among your virtual environment to Twitter or Facebook there is one or two professional journalists. All that remains to do - be interested in the shark pen his project. To do this, find points of contact your business with its specialization. Explore the theme and style of the reporter, find something that might interest him, develop his work become a logical continuation of its specific subject matter, to open new perspectives on the problem that interests him. Have shown interest in the man and his work. We are all susceptible to flattery, and employees of media space even more.

2. Catch trends

Always watch TV, read the newspapers and watch news feeds on the Internet. This will give you the opportunity to notice the increasing interest in the area in which specializes in your business. Think about how you could express themselves, until the wave has not subsided. This strategy can be applied both locally and nationally. It is only necessary to find a theme and begin to develop it as relevant trends.

If you think about smaller-scale actions without going offline, then the easiest way to understand what it is now fashionable and relevant, will be Twitter, which quickly tells you what topics today are popular. We advise you to start small: with their own district, city, region. Gaining experience and expanding the geography of operations.

3. Create a crisis plan

Forewarned is forearmed. Provide for the possibility of failure, a plan of activities of potential crises, properly document it and constantly expand and complement - the perfect way to express yourself as a professional in your chosen industry and draw attention to themselves. For you will be treated to an expert for advice and disseminate published information - is not that you want? Who is making money on what is popular, and some on that, what nobody realizes speak.

4. Ozvuchte and visualize yourself

Nothing affects the modern man as visual information. People mostly visuals and audialy that is easier to perceive and remember information seen or heard, not read. So pay more attention to movies than to text. Which is easier - Read the length of the "sheet" of the text, or view the video dvadtsatisekundny? Think about the imagery of what you say. Which statement is stronger will affect the listener: "We have collected 200 tons of cigarette butts," or "the number of cigarette butts collected by us could cover the slopes of the volcano Kilimanjaro"? A strong and interesting content itself will cause you to customers and to attract media attention.

5. Take care of security

Competent Manager provides all the possible options for the development of their business. Today relevant to you personal online resource, and tomorrow need social networks and they need to be linked to the corporate site. And suddenly you find that the name is already taken (a competitor or other person / company does not have any relation to your business). You have to build your own brand with the first steps of the company and provide your domain name to match the name on social networks, even if you are not going to actively use them.

Start your access to the media of the first five steps, gradually increasing the knowledge and experience to eventually build effective media channels for meeting with potential clients.