FROZEN BREAD - NEW BUSINESS OPPORTUNITY

Part bake or incomplete baking technology - is that according to the capital market experts will soon waiting for all of us instead of the traditional loaf or loaves. Margin products in this intriguing business is from 5 to 50% (depending on whether the bread product or premium is modest, but always very fresh and crispy bread roll).

In Russia, according to statistics, every year reduced demand for conventional, customary bread. And this is no joke - the old regime, many bakeries have closed for this reason. Production of it - is unprofitable. Ingredients - Expensive and technology - beneath criticism. It turns out, they just spoil the meal, but still require government support for it yourself. The situation is downright as with AvtoVAZ. The state of artificially holding back the growth of prices for the "social" goods, but long can not continue, analysts say.

However the innovative bread products, as well as confectionery products demand, on the contrary, growing.

Why is this trend? Firstly, the quality of traditional bread is steadily decreasing - only deny biased people and just sitting in the air of "Echo of Moscow". Simply put, people can not eat the bread. Secondly, many people bought a very inexpensive household bread machine and enjoy the fruits of his work almost every day. Third, many people refused to bread as part of the transition to a healthy lifestyle, well, they do not eat carbs! Fourth, many people can afford other baked goods - and just buy them. Fifth, the migration flow has brought us a new demand for products made from flour - tortillas, pita bread, etc. Anyone who has not mastered the innovations, that was late.

The fact that the traditional loaf may soon entirely disappear from the shelves - it's a fact. In this regard, the business ran studying global trends and how the demand could be in the near future.

One thing is clear, since the age of bakeries monsters coming to an end, will win a mini-bakery, who can respond quickly and flexibly to fluctuations in demand and to please high-quality products (the competition!) And unbanal range.

One of the newest trends - the technology of frozen bread. It is very beneficial for entrepreneurs and therefore around him there was such excitement.

Crunch French bread

What is the frozen bread? This semi-finished product (or crude, while its cost is 30% cheaper, or partially cooked), which is brought to the point of sale (usually restaurants, cafes and supermarkets pathos), and there, at the point of sale it dogotavlivayut. After that the buyer sees' hot, freshly baked pastries, "which just wanted to just buy and take home.

In the West (where we received this idea) the volume of frozen bread - is 80 to 90% of all bakery products.
Production of frozen bread and higher profitability and quality than the production of conventional grain, experts say.

The equipment for the heating of a single point, and the implementation of frozen bread will cost 300 thousand rubles. Not too expensive, but it would be next to the factory, immediately producing frozen bread. But the plant is much more expensive - $ 3 million. But we have this bread produced (market volume of 18% of the bakery in the country). If there is such a plant, the opening point of dopekaniyu - no problem. Margin trading point of this - 40% and above.

What is the essence of frost? Why Fresh bread oven and you can not sell on the spot? The essence of logistics - frozen bread, you can take the other side of the country. At stores selling these perishable goods, there is no need to write off huge amounts. Shop dopekat as needed. Besides, now established fashion - oven (or rather, to warm up - now we have realized) bread in supermarkets - in order to attract domestic and rustic smell of gullible buyers. It is said that no matter the man walked to the shelf with bread or did not fit, it will increase the average bill by 20%!

However, the real chef (in the same France - the homeland of frozen bread) despise prefabricated affected by shock freezing. They believe that this product is appropriate only in the segment of unpretentious, mass market that has no place in a restaurant with high culinary traditions and even in expensive supermarkets. Indeed, if we compare Russian bread made of freeze-thaw technology with Russian as bread, but baked on classic technology, the first of the price will be much higher, but the quality (in terms of a chemical specialist) is much lower. That to why pay more? Fashion and more unsettled market.

Bakery is not yet buried, and mini-bakery has rummage in his chests, quarreling over the interest of the market share. The main enemies in this dispute about inheritance: innovators zamorozchiki and confront them mini-bakery, defending the priority natural fresh pastries in the traditional Russian recipes. The dispute between the "Westerners" and "Slavophiles" while there, so you have time to weigh all the "pros" and "cons" and join one or another camp entrepreneurs.