Landing Page Design: 6 main trends of 2015

Requirements for the design Landing are changing every day. If you want to stay in the game, you have to keep up with the times. A huge number of landing pages created now, under the new rules, and in your best interest - to know all the latest, current trends.

We have prepared a selection of 6 top trends in design Landing Page based on an analysis of the most popular methods of the first half of 2015 both in Russia and abroad.

1. Living Professional photos

Stock image has long become boring and all gave way to live a professional photographer. Thanks to high-quality, unique images Visitors can literally get to know your company, and the design of it only wins.

A good example - Landing of AmoCRM, a cap which are not presented photos and videos from the whole of the team of this famous CRM-provider. Visit the page causes a sense of presence when you have the opportunity to observe the working process of people offering you some kind of a virtual product, the credibility of the company is greatly increased.

2. Detailed Product Tour

Instead of tedious enumeration of all benefits offera demonstrate to visitors how your product or service. Visualization is not only appealing to the eye, but also allows a more general impression of the product, which will undoubtedly lead to an increase in conversion.

It asked for such a reception marketers Landing 1C, turning boring accounting subject in a fascinating journey through page:

3. Hidden menu

Marketers often hear that in the Landing should be no navigational menu, distracting users from the conversion. However, not all of them listen to this advice.

Therefore, if you can not do without the navigation on the page, the best way - the hidden menu. These links are not so noticeable and become accessible to visitors only when necessary.

Design pages Brian Hoff - visual confirmation

4. Interactive

Landing is so firmly established in our lives that attract the attention of beautiful but static design is not so easy. "Chip" development in 2015 was the addition of animated elements on the page that help keep the interest of users and not allow them to "fall into a coma" before they get to the CTA-button.

Impress your visitors by adding a little interactivity Landing - it will please even the most serious audience.

Thus, the Internet provider DEX group, offering services in Wi-Fi connectivity for offices, by way of illustration to the rates used an animated image with a speedometer, which makes it clear what kind of Internet speed question

5. Exciting storytelling

As once said Godit Seth (Seth Godin), people do not buy products or services - they buy relationships, history and magic.

In fact, Landing - the real story about your company or product, and when a visitor comes to a page, your task - to hit his imagination amazing, exciting story, after which he did not remain doubts that he was exactly where always dreamed.

That feeling comes when you first find yourself on the Landing Space Needle: the tower in Seattle rightly bears the title of the most recognizable landmarks in the northwest Pacific coast of the United States and set up a match for her page only further entice visitors to go and see the "space needle " with my own eyes

6. Realistic design

The trend of 2010, flat design, gradually receding into the past, and his confident replace "material" Landing.

And although the first is still perfect for many areas, some limitations in the choice of style sets it apart from the more realistic pages: simple colors and forms can not be compared with the three-dimensional image, elegant typography, shadows and animation.