Business idea: store opening FIGURE EXCLUSIVE CHOCOLATE

Since its introduction in life, chocolate has always attracted the attention and aroused keen interest. This delicacy is quite popular around the world. Below is the business idea of ​​opening a specialized store exclusive chocolate figure, the calculation of the expected profits and the list of necessary equipment. For the convenience of planning we have also included a schedule of work on the launch of the project.

Description of business

Concept ideas and product range

Shop exclusive figure of chocolate (let's call him here and then - a chocolate boutique) is a tandem bench unusual and unique gifts and sweets shop original. Those. the product itself can be interpreted as unusual gifts of chocolate. Business consists of two processes: the creation of chocolate production and sale of the company store. There is all this in the same room where the front room with a large display - a shopping area and adjacent rooms - production and storage facilities.

There are two variants of realization of the idea:

full-cycle production and sale of chocolate figurines own making;
partial production cycle - the implementation of products from raw materials purchased.

Regardless of the option selected, the products can be produced by the following types:

themed souvenir figurines (eg, ship, skull, book, a tube of lipstick, dumbbells, medal, flowers, ball, human and animal figurines made of chocolate);
exclusive forms (eg company logos, corporate symbols of clubs, towns, restaurants, companies, brands, made to order or for general sale);
unusual shaped candies;
Portraits of chocolate and others.

Audience and sales channels

Based on the range of products it is determined that the target segment consists of two groups: private and corporate clients. Among private customers include ordinary shoppers, tourists (if the region includes the implementation of tourist activity), residents, office workers.

Corporate segment represents the advertising managers, who are engaged in the creation and distribution of souvenirs of the enterprise, the iconic corporate gifts to partners and customers, employees, etc. As well as hotels and cafes. restaurants, salons.

Sales channels: own boutique (or network of boutiques), branded islands in supermarkets / shopping centers, direct sales of products to the corporate segment, online store segment HoReCa (deliveries of certain products - sweets, exclusive form - in cafes and restaurants).
Key features of business:

belonging to the infrastructure of the holiday and entertainment (gifts, souvenirs, desserts);
opportunities for business development (at the opening of the boutique chocolatier coffee and schools, setting to the assembly-line production of certain products, cooperation with pastry shops, etc.);
compulsory product certification (obtaining health certificate);
specialization in the production of chocolate;
the opportunity to develop multiple lines of assortment (chocolate traditional, experimental and exotic chocolate);
the possibility of development of franchise representatives in the neighboring regions.