5 components of a successful business:

There are a variety of business and understanding of different approaches to the definition of its constituent parts. This article will focus on these five components, as ideas, responsibility, competition, profit, luck and perseverance. So, everything in detail.

1. Ideas

We put this component in the first place for several reasons. First, in the 21st century, when it would seem, just not what coined and invented, to find the idea of ​​"a million" is really easy. Second, can not upset that the modern business in Russia are often based on the banal outbid. Close wholesaler buys goods from the manufacturer, small wholesalers - in large shops - from small wholesalers, small shops - large stores. And such a chain can be very long. And the price of goods at each stage of increases, but the quality remains the same. Agree, so will not get far. Therefore, we need new topical ideas that benefit manufacturers and (business) and consumers.

2. Responsibility

This is the next big cog mechanism called "business". It is important to understand that the responsibility always lies with the head and not on the slave. It takes the head of important and momentous in the life of the company's solutions. Opening your own business, you must remember that you have to solve the problem, you want it or not, as well as to find ways out of this unpleasant situation.

3. Competition

It should be understood that non-competitive industries is now effectively dead. And your company have (unless, of course, want more income) to pay attention to market research, competitor analysis. Even if you generate a brilliant idea that has no analogues, be prepared for what will most likely in a few years you will feel the pressure from the companies that came in your industry.

4. Profit

Profit - is precisely what motivates people to create businesses. Making a profit is largely determined by the price policy of the company. And this policy is to be competent and justified. You should also take into account that in certain sectors actually make a profit only if the company operates a huge amount of product.

5. Luck and persistence

Perseverance in business is often a deciding factor in the success of the company. Under tenacity meant laborious task-oriented work, which does not necessarily imply immediate results. A constant work, which is based on strategic mistakes with perseverance has nothing to do.

The business also can not do without luck factor. Most changes occur (in economics, politics) that can raise you as great heights, and lower it to the bottom. But if you have sufficient experience and knowledge, that such a unpredictable factors can be minimized.

Rules of Life, which would like to know in his youth

1. Childhood ends when you earn your first money.
From that moment you become the object of a possible material enrichment for all those around you at the moment.

2. The educational system is aging at a time when you sat down on the first day back to school, because it is based on the inertia of ministries and departments, and not keep up with new trends and influences.

3. It should read "boring books" not recommended by the school.
Read without stopping, read as much as possible informative literature. If you do not acquire the habit in childhood, everything that you will read later - this caption on the television screen that will not bring you to the mind and intellect will not add.

4. World Order wants all zombie were teledebilami.
The country's economy is based on consumption. Therefore, what you are illiterate and the more dependent on the TV and the media, the easier it is to sell your products and services, sometimes even those that you do not need.

5. The people around - a source of information.
Learn how to talk and listen to others. Avoid people, considering them unworthy of their attention - so do not find customers, friends, or work in the future.

6. Respect the wisdom of people older than themselves.
Listen to the older, even if you think that their view is outdated. Their knowledge is built on the wise system of values ​​generated over the years, on life experience and logical relationships between the problem and the solutions to address them.

7. Create idols.
Find people that you can admire. Try to beat them, and then choose other, more worthy.

8. Shyness - the enemy of progress.
Do not let your emotions forbid you to learn more about the people, because in this case, and people do not know about you. Folk wisdom says knowingly "Audacity - the second happiness."

9. Choose a reliable travel.
Do not build a solid relationship with a man, if you do something it does not like. It is this "something" and will be the cause of your losses in the event of breakage.

10. Risk is necessary, as long as you have nothing.
Over time, you will acquire a family, children, experience and care will become more conservative. If you want to take risks - take them while young.

11. Stay up cheapskate.
Do not waste your money on rubbish, collect them for something serious, such as on the business. It will teach you to always achieve their goals. Remember, money - is only a means, not an end.

12. explore the world.
Spend money on the impression. The joy of impressions and memories of the value is higher than the value of the purchased household items and clothing.

13. The need to earn money.
No savings will not make you financially secure and morally self-sufficient. And it does not matter how much you earn now, the main thing - your desire and ability to earn.

14. Breaking the Bank in his youth - is unfortunate.
Luck in his youth often leads to rash decisions and wrong decisions. Easy money goes quickly, leaving only the bitterness and frustration.

15. Need for Action.
Do not want to plan their lives - get ready to receive the blows of fate. Fate can give you a gift, and without the program, but it is often more important than the right to use a gift than to receive. The program is to be clear and understandable.

16. Maintain form.
Get into the habit to exercise at least 15 minutes a day. The body gets used to it, and you will not be able to then refuse to work and will be useful to keep fit.

17. Be prepared to offline.
Learn to cook, wash, iron, fly, etc, even if your partner is a family makes it better than you.

18. Do not trust your memory.
Memory is not enough, no matter how fantastic it was. All record.

19. Dream.
Never stop dreaming about something more and better, does not listen to anyone who tells you that it's time
come down from heaven to earth.

20. Education should engage parents.
Do not try to fix people. Do not waste your strength in vain, looking for those who are not spoiled.

21. You have to be literate.
The ability to speak fluently and is useful in the case when you will communicate their views to clients, management or personnel.

22. The ability to compete.
Life business relationship - a very competitive environment. Learn delicately maneuver among them.

What you need to learn before becoming a businessman

1. Time Management. This was said by many, but most of these people totally owns this interesting skill. The essence of time management is to learn not to postpone the most important things for later.

Never dealt with a bunch of "urgent" small things that do not work to achieve your goals. Try to delegate their subordinates. If you decide to build your business, then independently manage their own time. Do not tighten itself into an endless abyss of solving problems in the family, with children, and other small household problems. Since the business is done.

Successful businessmen know how to know how to plan the day, week and month, to know the secrets of setting goals for the day, which they immediately reach.
All you need to know about time management - is that it's just a habit that will save you time and provide business development.

Try on a new way of living and thinking, and we are sure you will like it, and you are sure to become a successful businessman and a major.

2. Before you start a business, save yourself the suspiciousness.
They say that vanity - the worst vice. But in business, the worst can be only one - suspiciousness. Casual businessman revels in his suspiciousness. He said that he must first explore all, as he did not know how.

All this foolishness! While you sharpen your skills in something, then you are likely someone will pass, which compensates for the lack of knowledge of arrogance and cunning. It makes no sense to re-read a lot of clever books on business, and thus do nothing in practice. Learn in the process! This is the greatest secret that will help you on the path to success, and can not be otherwise.

3. Before you build a business, learn indifference.
Business will not build if you always "bite" doubt, and you do not care what kind of results you have achieved to date. You have only one way out - to be indifferent. You'll meet obstacles on the path to success, but you should always be anyway. And even then, when you have excellent sales, you smile, but again take indifference.

Simple steps to the big goals

1. Sleep less. It - one of the most important contributions you can do something to make your life more productive and decent. Most people need no more than 6 hours of sleep to maintain excellent health. Try to get up an hour early just for 21 days, and it will turn you into a strong and powerful habit.
Remember that it is important not the quantity but the quality of sleep. Now imagine that you will have an additional 30 hours per month at a much more important things for you.

2. Every morning highlight for itself for one hour on what to think about issues of personal development. Mentally and visually imagine the day ahead, listen to your music that motivates you, or read anything from classical literature. Use this period of calm to lift your spirit and revitalize productive for the coming day.

3. Do not let the things that are most important to you, stay in the shade of the things which are not so important. Every day, find time to check yourself, "Was this the best use of my time and my energy?". Time management has control of life, so manage your time as best you can.

4. You can use a piece of gum as a training tool for your mind, makes him focus only on positive thoughts and the elements of your life. Wear rubber band on the wrist. Whenever negative or weak mind trying to infiltrate your brain itself, click on the wrist band. Due to the efforts at training your brain will associate pain with negative thinking and you will soon develop into a strong positive mental attitude.

5. Always answer the phone with enthusiasm in his voice and immediately showed his respect for the caller. Good manners are very important. In order for the phone lines transmit your confidence rise. This will give your voice even more strength and credibility.

6. Throughout the day at any of the times we find inspiration and come brilliant ideas. It should constantly have at hand a stack of cards of small size (you can even the size of a business card, these cards are available at any office supply store) and a pen to immediately fix the essence of enlightenment. Arriving home, write down ideas in a convenient place, such as Notepad, to read them from time to time. As Oliver Wendell Holmes remarked: "The human brain is stretched a new idea, not shrink to its former size."

7. Every Sunday evening dedicate himself and make it his constant habit. Plan carefully your next week, presents a visual all its meetings and what you want to achieve them, read new materials and inspirational books, listening to quiet soothing music and just relax.

8. Always remember an important rule that your quality of life is the quality of your communication. It is important not only how you communicate with others. More importantly, how do you communicate with them. What you focus on, what you get. If you are looking for a positive result, it will be so. This is - the fundamental law of nature.

9. Focus on your goals and not on the results. In other words, does the job for the reason that you like it, or because it's someone who can help or give useful experience. Do not do anything just for the money or for recognition. They will come by themselves. That's how the world works.

10. Every morning laugh for five minutes in front of a mirror. Steve Martin is well supplied. Laughter triggers a variety of useful chemical reactions in our bodies that lead us into a wonderful and joyful state. Laughter also causes the body to equilibrium.

8 rules for creating effective advertising

1. In one ad layout (message) must advertise a single product, service

Imagine the following situation: You are dealing with someone in one unit of time trying to talk with him three very different topics: leisure, work and vehicles, while jumping from topic to topic, and chattering with 10 words per second.
Whether your interlocutor understands what you want to convey to him, whether he would feel at the same time. Most likely no! Agree, his head goes round, and he would forget about the essence of the conversation.

Look at advertising models 80% of companies, businesses and organizations advertise in Russia. In one ad layout size, for example, half of the page head, designer or advertiser who do not know the technology of "sell" advertising, trying to place 3 or more products or services.

A classic example is as follows. The layout of advertising placed windows: front doors and interior doors, garage doors, roll shutters, barriers and forged gratings. All anything, but the effectiveness of this advertising is reduced at times and trying to advertise several services at the same time, the advertiser loses customers as a person's attention is scattered, the layout becomes less visible and concrete.

BOTTOM LINE: One advertising model - a single product or service.

2. The advertising message should be heading

Title - is the first thing that draws attention to the client in the form of advertising. The headline should attract attention and motivate client. It should be large and stand out from the other text of the advertising message.

Title can be:
1. In the form of a question: How to increase income? or tired from work?
2. Appeal to the audience: Attention, students! or Dear Accountants!
3. Answer the question that it ?: furniture, windows, repair of refrigerators, CREDIT easy.
It is not recommended to put in place the title name of the company, for example, Ltd. "Oasis" or "NPC RGZA №1», because they do not convey the sense of direct advertising and motivate client.

3. The advertisement must contain PICTURE

The man first drew attention to the image, the image or images, and then in the text. Therefore, the image must be present in advertising.

This image should be associated on the client with your product or service, to solve and / or show any kind of problems of the client, the solution of which could be your product.

IMPORTANT: To make the layout more efficient and attractive to your customers, you need to place in him the light source, it can serve as a sun, light, light beam, headlights, bright light coming out of the figures, or from behind a person, and so on. d. The main thing that it was. The light source creates perspective, and the picture becomes more lively. For example, to understand how it works, you can, looking, any video clip or advertising model BMW cars or Mersedes.

4. The advertisement should be the time and place

One of the important components of effective advertising is its memorability man. The longer he remembers about your product and how quickly he can remember exactly your product, then when he needed it, the more likely it is to appeal to you.

The lion's share of your potential customers pay attention to advertising, but do not buy the product immediately, probably due to the fact that at the moment they do not need or do not have money, etc. But in the future they will be to buy the same goods.

How to make people put down in your memory a service or product? How to make it long remembered and quickly thought of you as soon as he became necessary?

To do this, you need to specify the path of a person to quickly remember and recall your information. The memory is arranged in such a way that a person lays every moment of your life in a certain cell (file) and puts in an entry in the form of images of the world, sounds, smells, etc. All cells are arranged in chronological order in
the date when the event occurred.

Imagine that you have lost the scissors somewhere at home and can not find them. The first things you start - it's as a long time (time, date) I last saw them? And the second - where I had last seen them? You find a pair of scissors when remembering that a week ago (date) I saw them lower drawer (place).

Remembering copywriter goes the same way, a man remembers the beginning, when he saw the information (time) of the product, and then - where it is seen or may acquire.
If we put in advertising a certain place, such as your office or shop, and the time and date - the period of the campaign, the sale, the date of issue of gifts, the date of the seminar, etc., the memorability of your layout will be much higher than the similar ads, but without the time and place.

IMPORTANT: The action or sale should last for a limited time. The advertisement, on the model, it is desirable to specify a product with the best (lowest) price and with an extended target audience (ie this product should normally use as many different target groups).

For example: home appliances and electronics sells almost everything - from washing machines and DVD-ROM drive to the plasma TV. The shop has a "motley" target audience - the best product for positioning in advertising is, for example, a cell phone with low cost, since the cellular communication is now rampant and cell phones used by most solvent population. Therefore, a person, seeing a low cost on a popular type of product, will associate your shop with best prices and shopping. Coming to the store to buy the phone, the person will simultaneously buy or asking prices for other goods.

5. Advertising must contain a button

Button - a tool that is used to obtain the consent of your customers read (listen) message. This word, combination of words or an image, which serves to ensure that the client has paid attention to advertising and then read the message you want to convey.
Message - the news, the thought, the significance you want to convey to the audience.

Button to play the function of "baited hooks" for your client, and the main message - a stretch "klyunuvshego" client.

For example: advertising seminar for executives, key can be a problem or difficulty that leaders want to resolve. With polls revealed that the major difficulties faced by the Manager is the management staff and raising revenue.

Use for workshop staff could be: "Employees do not comply with your orders?" Or "tired of the irresponsibility of employees?".

Use for a seminar on increasing the income may be "low income of the company? There is a way. "

Use for promotion advertising media can be: "Advertising does not provide the desired impact?" Or "Advertising does not" work "?"
Buttons in the form of images reflect a problem or its solution, such as ads about credit may contain an image showing a lack of money (an empty purse) or vice versa, to show advantages of the loan, convey emotions of joy from buying a new (happy family against the backdrop of a new apartment, etc. )

Example + key message:

Button: "Tired of irresponsible employees? There is a way! "
Message: Only 12-13 March Seminar on "How to recruit and train productive employees," Leading - the owner of one of the largest holding companies of St. Petersburg Galina Smolyakova.

Button: No hot water?
Message: Only 1 to November 15, buy electric water heater Bosch with 30% discount

Buttons investigated via surveys of your potential customers.

Examples of questions to identify buttons:

What are the main difficulties do you have in managing staff?
What pictures or images you associate with this problem?

I especially want to note the following question: What is on your
second in importance after the price? This issue is aimed at to understand that according to customer value in your product or service.

For example: If you sell heaters, the question can be formulated as follows: When selecting a heater that for you is in second place after the price? Most people, for example, reported that for them it is important that heaters are fireproof. Thus, we found that the core value and selection criterion among many other heater will be the Fire.

That is why it is vital to place a button in advertising that reflects the value to the consumer of the product, for example: "100% fire safety" or "high fire safety."
There is a whole technology of carrying out, analysis, surveys and detection based on these buttons.

6. In the ad should not be misunderstood words

The advertisement must be present for the plain and simple words your customers. Do not efficiently use the words that are challenging for quick understanding.

Examples of incomprehensible words in advertising:

Integrating sales. You can replace at increasing sales effectiveness

How to differentiate? (from the advertising workshop) - How to distinguish (separated) from the competition?

Ease of understanding and perception - that's the secret of the effectiveness of advertising.
Exclude from their advertising complex and unintelligible words.

7. How easy is it to buy

A person should easily find your contacts on the layout: the phone or address.
That is, it should without hesitation and a long search to find how to contact you. To do this, sufficiently large to specify contact phone number - 7-15% of the area of ​​the layout.

IMPORTANT! To people to make quick decisions, we recommend that any advertising specifies the command to action - CALL NOW, CALL TODAY, CALL, JOIN NOW COME TODAY, etc.

8. After production, test layout, showing its target audience

When creating advertising person who creates the layout, a lot of work on it, and it can look "blurry." Some points defects can be missed, especially since the person who creates advertising often is not a consumer (the target audience) of the product. Therefore it is required to test the finished model of the target audience.

5 hidden impulse causes that force people to buy again and again

Do you want to increase sales, affiliate commission, the number of subscribers? Of course you want, then use the maximum 5 impulsive factors, listed below, that cause people to buy, integrate them into their product, target and sales page, wherever you want a person to commit a specific action on your site - buying product subscription news, download a test version of the program.

1. Fear of losing

Fear of losing a strong need for the acquisition. Your fantastic offer or discount should be limited in time or quantity. Example: "For your area available there only 5 gizmos and they diverge with a bang!" Good suggestion nobody wants to miss.

2. A sense of urgency

You must create a sense of immediate relevance of the proposal. People will buy on impulse, if you make them nervous about your proposal. Example: "Today - the last day on which the offer is valid in the region!" This concept is now or never.

3. Effect Jones or "Does your neighbor have already bought it ..."

Have you heard the saying, "Do not keep up with the Joneses?" A neighbor bought a new car, and I was the worse? If the client is sure that his neighbors, friends have already bought your product or service, it makes thing standing in his eyes in order to buy it! People rely more and more decision-making on the opinion of the masses or the people they know, and only in the last turn - on their own. Excellent reviews stimulate sales.

4. Lack of concern

One of the most difficult factors in implementation. Never showed concern regarding sales. If you have any signs of despair, your buyer will be skeptical and do not buy it. You have the same fantastic offer, which is worth that kind of money, so that he does not think to beg to buy from you! Example: "Just depends on you, would it be today or your not. The number of goods is limited, and he leaves as fresh buns! ". But do not overdo it. If you are too indifferent, you risk losing customers. You need a little practice.

5. Factor greed

Greed makes the buyer wishes to get more by investing less. For example, the price was originally 970, then 670, then 370, and now - only 170 rubles. The concept behind this, - to establish representation in high value goods the buyer (so that they could contemplate it), and then one day show the price, which has fallen sharply. Result: they believe that it is-too good an offer to pass up.

What the entrepreneur before the crisis

Disturbing news from the stock market and disappointing economists' forecasts come almost every day. The Village learned as an entrepreneur to prepare for hard times

Move all processes in manual mode

It manages to overcome the crisis to those who quickly adapt to the changing situation on a daily basis, correctly responding to it. So even if you just have the money for a year of work, the situation requires an immediate review of all well-established business processes.

During the 2008 crisis, a competitor of one of our portfolio companies strongly "obzhёgsya" when sales people are happy to ship the goods "suddenly" has increased its customer demand. These were the last orders of the customers: they scored items, and then stopped paying. Subsequently, the competitor regretted that at the time have not studied every custom deal independently, not revised the conditions and everything left to the discretion of the sales staff. Then the competitor did not want to ship goods under implementation, even normal feeling itself firm, and it has allowed our portfolio company QUMO stand on shelves of major retailers.

During the crisis, many companies are clamped at all and try to wait it out. This leads to a drop in prices for different services, such as banner ads. For those who kept afloat, it is an opportunity to discuss the terms of cooperation and re-start buying cheaper traffic. Discuss with the new terms of cooperation. Review the conditions of work with contractors. Do not ignore anything. All that work on the machine, and now make only "manual" mode.

Discuss the situation with the staff

Most employees want certainty. Open and honest discussion on the recognition that the increase of salaries and bonuses will not give people a clear understanding of the possible effects of external factors on the company in general and specifically to them. If you let the situation take its course, people will think out - and obviously not in your favor. Many will try to get out of a stressful situation by changing jobs, even going to the worst, but more understandable terms.

Properly structured communication and feedback is of great importance. But all attempts to resolve the situation simply an afterthought or notification ends badly. Everyone remembers the famous message from the CEO producer of "air" display Displair: he recorded a video message to employees with the news about the need to close one of the company's offices, and did not talk to people in person. Nedoinformirovannye workers caused a wave of publications in the media, and then scandals scared off investors from the company.

Talk with investors and creditors

It is a mistake to believe that the investor itself is not small, and understands everything. Slow development of the company due to the troubled economic situation need to discuss right now. Otherwise, you can not avoid accusations that you "have sacrificed growth for the sake of security." Investors bear the bad news better immediately. And it's better with a concrete plan to solve problems. If the involved money you have less than a year of normal operation, you should urgently negotiate with investors that are going to focus on something one (product fiche, values) and cease to invest in attracting new customers, which is impossible to monetize.

If your company has a loan from a bank, you too may face difficulties. Banks raise rates on loans and factoring, as well as trying to cut down the size of the credit line, which is always very inappropriate. Remember one thing: Even if you previously could not afford carelessness in dealing with the bank or the loan repayment schedule, and now all this can cause serious renegotiation of cooperation, and in case of delay on the loan - the process for the disposal of the business debts.

Monetize project

The difference between the startup of a new business that just a new business can earn from the first days of existence, bringing the founders and investors in a clear date pass break-even point, having at its core has a standard and proven business model. Startups - these are projects that are in search of a business model. In the early stages of development, they accumulate user base, burning investors' money in the hope of future monetization.

I never recommend to monetize the project ahead of time, before dialing a critical mass of users. After all, the speaker and the monetization of project development are interdependent. Monetizing the project, you slow down the growth of the user base. But in a crisis situation monetization - the only way to hold the next round of investment. Also confirmed by the business model can improve the mood of current investors - they will be ready to support the project and beyond.

Find out what's happening in the market

The crisis is better to be with capital that you can spend on profitable investments. Transactions occur at much lower estimates, the benefit of the situation and the general mental attitude allow. The crisis will end, and with it the opportunity to buy shares in interesting projects at low prices.