вторник, 17 ноября 2015 г.

33 ways to increase sales. Just for entrepreneurs and senior managers.


1. Create a financial plan of the company for at least a year in advance.
2. Examine the existing supply in the market.
3. To analyze the final consumer audience.

4. Find new ways of advertising.
5. Find ways to transfer a potential customer in the consumer.
6. Thoroughly examine your goods.
7. Develop possible strategies for supply of goods to different client categories.
8. Make a quality product packaging.
9. Set the price based on the solvency of customers.
10. Develop a monthly sales plan for each seller in accordance with the financial plan of the company.
11. Implement a system of incentives and penalties in the sales department.
12. Dismiss the sellers who do not meet the sales plan.
13. To take on new employees to meet the new requirements of the company.
14. Ensure compliance with the dress code adopted by the company.
15. Curb dismissive attitude to the customer.
16. Continuous training vendors selling new technologies.
17. Involve experts to analyze the attractiveness of the brand.
18. Provide a competent merchandising.
19. Get feedback from customers.
20. Speed ​​up the process of payment and receipt of goods.
21. To improve the product.
22. Introduce new technologies in the production, sale, advertising and others.
23. With the increase in profits to increase the budget for the development of the company.
24. Search for new markets.
25. Connect current advertising channels.
26. To carry out corporate parties to join the team and raise the prestige of the company among its employees.
27. Keep the company's image in front of customers.
28. Continuing to promote sales leaders.
29. Use modern technology quality communication with the client.
30. Liaise with regular customers.
31. To increase the product line.
32. Develop a system of discounts for regular customers.
33. In certain intervals to take part in active sales

How to change the character for the better?


The first thing you need to do is take a sheet of paper, a pen and make a list: first select the features that you think are preventing you live, and then enter those that you would like to purchase.

In order to precisely determine what you have in the negative, ask your loved ones. Let them tell you that you are annoying them. So you can look at ourselves. And because often we do not see for themselves some flaws, but in this case we can identify a couple more traits that are able to adjust at the same time.

The next step after compiling the list of necessary and unnecessary character traits, select next to the desired method of how to implement it. For example, laziness can be overcome only vigorous activity, pessimism - a positive attitude, anger - cultivating the good will, indecision - taking action in relation to the planned etc.

Think about what changes you will bring a change of character. It will motivate you. But be aware that the nature of change - it is a long and laborious, but perfectly develops willpower.

Sometimes a change in appearance can change a person's character. This is especially familiar to women. By changing, for example, the color of hair, the woman begins to notice that over time, and attitude to life has changed her in accordance with this color. For example, the hair blonde bring to the character of gentleness and romanticism, dark hair inherent in the people strong and purposeful.

Also holds an inverse relationship. When your mind is a reassessment of values, a desire to change their appearance and in accordance with its new "I".

The task to change its character is not easy, remember this, and in an effort to improve the character and even pay attention to it, not to buy other negative traits. Monitor this time to get rid of them.

суббота, 14 ноября 2015 г.

  Business idea: Garden figures OWN HANDS


Active development of low-rise private housing in our country contributes to the creation of favorable conditions for the development of new small business activities. These include the production of garden figures.

Commercial prospects of manufacturing garden shapes depends on several factors. Here they are:

The potential of the market.
Technological capabilities
The level of the required amount of the initial investment.
The estimated yield of the company.

Possible market

Sculpture garden, as a design element of the infield is known for a long time. But in our country it came into wide use recently. The range of shapes is very large garden, from art sculptures to simple totem signs or abstract compositions from natural materials.
For the budding entrepreneur interest figures, manufacturing technology which has a relatively simple and low cost.
Circle of potential consumers of such products is very wide, to them, first of all, should include the owners of houses and cottages, which are concerned about the ennoblement of their plots, but not arranged to pay for this expensive design firm.
It's also worth mentioning the inhabitants of high-rise buildings and business leaders and offices, which often tend to beautify the surrounding area garden sculptures.
Thus, we can say that the production of garden figures can count on stable sales in suburban cottage communities and areas of private buildings in large cities.
Variety of garden sculpture promotes the need to inscribe it in the surrounding landscape, and this should be done regardless of the size or cost of the plot figure. Therefore, for the entrepreneur, manufacturing garden figures with their hands, would be wise not to limit their production.
If he is not confident in their abilities on the part of landscape design, you can use the services of a specialist, who will help the best way to establish a garden sculpture, so that it blends seamlessly with the rest of the landscape.
Properly placed the figure of not only enhances a positive impression of the customer, but also serves as a constant advertisement for the company to produce it. We should not forget about the traditional forms of advertising, such as ads in the paper editions and information sites on the Internet.

Properties sales

In addition to product quality, cost and its advertising, marketing directly affects the presence of competitors. This issue should be taken seriously, because it may be that the region already operate similar profile campaign that their products fully cover the demand for it.
In this case, for successful entry into the market will require resources, most likely exceeding the possibility of a novice entrepreneur.
However, the production of garden figures can be successful even in the presence of strong competitors. This may rely entrepreneur, who will be able to organize the production of a wide range of shapes and enhance their artistic quality.
This is due to the technological features of this type of activity. Since the manufacture of molds of plaster, concrete and artificial stone requires serious skills, in most cases, manufacturers prefer to buy ready-made form. It does not contribute to the diversity of products, which is usually limited to a few models.
This feature their level is poor, as is easily seen, remembering the figures of gnomes and other fairy-tale characters, standing at the entrance to the store, or on private land.
So the entrepreneur, who will be able to establish its own production of the form and bring this matter to the good artist, automatically gets a head start over other manufacturers.

Types of Garden figures

Garden sculptures can be categorized by purpose and type of use. Thus they may be persistent or established on time, such as the summer season. So they can be part of the decor of any family or corporate event.
It can be quite naturalistic sculptures of people and animals, stylized sculptures of mythical figures or celebrities, and many other things that will prompt fantasy artist or customer.
Since we are talking about small-scale production, will doubtless benefit the entrepreneur who fails to correctly identify the tastes of potential customers and put on the market products that comply with these tastes.
Gardening figure can be as an independent element of landscape design and decorative part of the composition or structure, such as for example an artificial hill, a fountain and a gazebo.
But basically they are different depending on the material from which is made. For their fabrication often uses the following materials:

Gypsum;
Tree;
Ceramics;
Fake diamond;
Concrete.

The technology of manufacture of plaster garden figures

The advantages of gypsum is the simplicity of the process and low manufacturing cost.

Garden figures made of gypsum produced in the following sequence:

Preparation of gypsum slurry. For this purpose, the water is diluted 2% solution of sulfuric acid or alum, after which it is kneaded gypsum powder. The thus-obtained plaster is different whiteness and strength.
Pouring plaster solution form. In this attempt to make the solution uniformly distributed within the mold, which fills in several steps, and wherein the inverted form on various sides.
Holding period, during which the plaster must be completely cool.
Removing the plaster cast from the mold.
Completion casting garden pieces of plaster. This may be it painting, resurfacing and other operations.

The basic element of production are in shape - matrix.
Matrix produced in an industrial manner, made of latex and silicone. Due to their strength, they can not work with only gypsum, but also to concrete and Polistoun (acrylic stone). The silicone matrix capable of supporting several hundred fillings.
By cons of silicone matrix should include their high cost, which is why a beginner entrepreneur, who uses them, is forced to limit ourselves to one or two dozen models of garden figures. This negatively affects the profitability and competitiveness of its production.
Can solve this problem by organizing their own production of matrices, using proven technology. There are many ways of manufacturing an array of materials such as the same plaster, clay, papier-mache or paper impregnated with glue.
Such matrices have less strength, but this disadvantage is not significant where we are talking about single orders or small batches.

Production figures from the garden polyresin

Until recently, most of the figures were made of plaster sculpture, but now it is much pushed new materials such as Polistoun and plastic concrete.
Polistoun, which is also called an artificial or acrylic stone, made of acrylic resin with an addition of aluminum and colorants - pigments. It is characterized by high strength and uniformity of the structure, so the garden of polyresin figures are not affected by moisture and rotting.
Garden figures of polyresin, as well as gypsum, produced by pouring in a matrix. As the solution used with the acrylic resin.
For hardening of the casting in it added a special hardener, and is used to seal the casting vibrating table.
To give the cast desired color or hue, in the same way it is added pigments. It should be said that in this way you can create a huge amount of color combinations that distinguishes Polistoun from other materials.
It must be remembered that some of the components are highly toxic polyresin that requires careful observance of safety measures and strict adherence to technology.
When using high-quality components, about 99% of the drilling mixture after curing polymerizes and poses no danger, accounts for the remaining percentage of volatile compounds which evaporate completely for a week or two.
Nuances in the manufacture of

Production facilities must be equipped with a ventilation system, and workers are provided with personal protective equipment such as masks and gloves.
Minimum list of necessary equipment for the molding of acrylic stone is composed of the following:

Vibrating table.
Vacuum the compressor.

Airbrush, that is, a device for spraying paint, which, in contrast to a simple spray gun lets just draw lines and work with multiple colors.
The approximate cost of this equipment is 50,000 rubles.
The main item of expenditure is up supplies. And save they should not be, because when you use poor-quality raw materials made of a shape can carry a direct threat to human health.
In addition, it has to spend on the purchase or production of matrices. Initially, the organization of production is possible to manage multiple models in order to acquire new business in the course of development.
For the study of small details of finished shapes using the same techniques as for stone carving, with Polistoun much easier amenable to treatment than natural stone.
Production of garden pieces of plasticized concrete technologically much different from their manufacture of polyresin. It also occurs by vibration casting using plasticizing additives, hardeners and pigments. At the same consumables cost is relatively inexpensive.
Production figures from the tree requires professional skills and artistic inclinations, so they are usually engaged individually.
Business idea: store opening FIGURE EXCLUSIVE CHOCOLATE

Since its introduction in life, chocolate has always attracted the attention and aroused keen interest. This delicacy is quite popular around the world. Below is the business idea of ​​opening a specialized store exclusive chocolate figure, the calculation of the expected profits and the list of necessary equipment. For the convenience of planning we have also included a schedule of work on the launch of the project.

Description of business

Concept ideas and product range

Shop exclusive figure of chocolate (let's call him here and then - a chocolate boutique) is a tandem bench unusual and unique gifts and sweets shop original. Those. the product itself can be interpreted as unusual gifts of chocolate. Business consists of two processes: the creation of chocolate production and sale of the company store. There is all this in the same room where the front room with a large display - a shopping area and adjacent rooms - production and storage facilities.

There are two variants of realization of the idea:

full-cycle production and sale of chocolate figurines own making;
partial production cycle - the implementation of products from raw materials purchased.

Regardless of the option selected, the products can be produced by the following types:

themed souvenir figurines (eg, ship, skull, book, a tube of lipstick, dumbbells, medal, flowers, ball, human and animal figurines made of chocolate);
exclusive forms (eg company logos, corporate symbols of clubs, towns, restaurants, companies, brands, made to order or for general sale);
unusual shaped candies;
Portraits of chocolate and others.

Audience and sales channels

Based on the range of products it is determined that the target segment consists of two groups: private and corporate clients. Among private customers include ordinary shoppers, tourists (if the region includes the implementation of tourist activity), residents, office workers.

Corporate segment represents the advertising managers, who are engaged in the creation and distribution of souvenirs of the enterprise, the iconic corporate gifts to partners and customers, employees, etc. As well as hotels and cafes. restaurants, salons.

Sales channels: own boutique (or network of boutiques), branded islands in supermarkets / shopping centers, direct sales of products to the corporate segment, online store segment HoReCa (deliveries of certain products - sweets, exclusive form - in cafes and restaurants).
Key features of business:

belonging to the infrastructure of the holiday and entertainment (gifts, souvenirs, desserts);
opportunities for business development (at the opening of the boutique chocolatier coffee and schools, setting to the assembly-line production of certain products, cooperation with pastry shops, etc.);
compulsory product certification (obtaining health certificate);
specialization in the production of chocolate;
the opportunity to develop multiple lines of assortment (chocolate traditional, experimental and exotic chocolate);
the possibility of development of franchise representatives in the neighboring regions.

среда, 11 ноября 2015 г.

5 aspects that will help to improve communication with customers:


Imagine for a moment, waiting for the order, you receive a message stating that your product is ready for unloading. But what exactly does that mean? If you went to the courier service or delivery is delayed? In fact, this notice was the obstacle to established channels of communication that has been built so that the client has received a real benefit.

How to use effectively communicate with consumers? It should rely on the application choose the right channel, the current data on it and the ability of business to remain flexible and open to innovation. But to work properly the system will only be provided quality information support omnikanalnosti, that is, you should be ready to engage in dialogue with the customer, provide advice and, by and large, to carry out the sale by any convenient way.

Below we have collected 5 most important aspects that will help to establish contact with clients:

Timeliness.

Time parameters are essential. Certainly, the idea of ​​timely communication with consumers may seem obvious, but for some reason, not every retailer adheres to it. It is important to be able to find the time to its customers. For example, if one of them has a duty to your enterprise, and conditions for the transfer of funds shall be agreed upon, chances are you need a two-way communication, and not a monologue. One of the biggest companies assumptions organization is expensive to maintain contact center, through which customers can not get through to the desired time and which does not support text communication.

Using the correct channel.

The last phrase consistently led us to consider the following aspects: the link - the key to success. Clients of various types, age and sex tend to respond differently, not only in certain periods of the day, but also to all kinds of ways of communication. Until now, many companies rely on conservative channels: traditional letter or phone call. They do not try to analyze the effectiveness of such communication based on the habits of different demographic groups. But this is important!

The availability of data.

Businesses need a clear strategy in relation to the data obtained, which could be used in the work manager for the understanding, analysis and report generation with ideas.

Ready for flexibility and innovation.

The scene did not fail, and the lack of flexibility in the approach to communication with the customer will not help you to stand firmly on its stage.

A shift toward "seamless" communication.

It is a seamless channel, which has already been mentioned above. Time and form of communication are of great importance, but we should not forget that the device channel is becoming increasingly difficult under the pressure of technical social changes. Consider your communication strategy needs to be comfortable for all segments of the audience. You do not have to please only those clients that are used to communicate through messengers, but your business has to be prepared for communication WhatsApp; you do not have to give up traditional letters, but your young customers should not feel uncomfortable about it. Simply put, you need to be close to the customer is always where they are ready to communicate!

Profit increase


At the time, this formula is very strongly influenced my perception of doing business. It is suitable for any niche and demonstrates how to improve the company's performance. After realizing her personally, I immediately began to see the complete picture of increasing profit, regardless of the industry.

This formula is made up of five main components:

- Margin (ie net profit as you put it in his pocket after each transaction)
- Incoming traffic to the site
- Conversion (how many people came to your site make a purchase)
- Re-sale (how many times the same customer orders your services)
- The average check (how much the average person spends one ordering your products or services)

The total profit of your business is built as follows:

• conversion of the incoming traffic • repeat sales • average ticket • Margin

Let's imagine it in concrete figures. Let's say you have an online store, with the attendance of 20,000 visitors per month. Average bill 1,500 rubles, the conversion of 2%. The average monthly visitor buys from you once. With every sale you put it in his pocket 30%.

Total your income will be:

20000 • 0,02 • 1 • 1500 • 0.30 = 180 thousand rubles

Sales volume (all the same thing but without the margin):

20000 • 0,02 • 1 • 1500 = 600 thousand rubles

How can actually increase profits? It's very simple - we must work to increase each of the coefficients. However, there is a caveat.

Practice shows that most entrepreneurs are somehow trying to increase only one - incoming traffic. While spending serious money on advertising. But if you look closely at the formula it is clear that much more effective to work on conversion, average check and repeat sales. They are demanding lower costs and increase your profits significantly.

Let's look at the same example. Let's increase the conversion of only 1%.

Profit: 20000 • 0,02 • 1 • 1500 • 0.30 = 270,000

Sales: 20000 • 0,03 • • 1500 = 1 900 000

S increase the average 200 rubles.

Profit: 20000 • 0.03 • 1 • 1700 • 0.30 = 306,000

Sales volume: 20,000 • 0.03 • 1 • 1700 = 1 million. 20 thousand.

That is, increasing the conversion rate at 1% and increasing average check 200 rubles (just 13%), you increase your profits by 70%. Without any advertising costs.

Now imagine that you have increased the number of repeat sales per visitor from one to two. I think not difficult to calculate how much total profit increases.

In short, before you spend money to attract traffic, think about how you can increase other factors.

понедельник, 9 ноября 2015 г.

5 ways to say about your business in the media


When starting a business, many people think that their product or service is so great and exclusivity that the media on their own initiative would blow it at every step. But the reality is merciless, and you appear to have to self-treatment in the media, drawing up the media plan and the search for short cuts to its direct consumers. Where do you start a movement?

1. Look for common ground

First of all, it is necessary to leave the ambitions and turn to reality: whether you have employees in the immediate proximity of media space. At least among your virtual environment to Twitter or Facebook there is one or two professional journalists. All that remains to do - be interested in the shark pen his project. To do this, find points of contact your business with its specialization. Explore the theme and style of the reporter, find something that might interest him, develop his work become a logical continuation of its specific subject matter, to open new perspectives on the problem that interests him. Have shown interest in the man and his work. We are all susceptible to flattery, and employees of media space even more.

2. Catch trends

Always watch TV, read the newspapers and watch news feeds on the Internet. This will give you the opportunity to notice the increasing interest in the area in which specializes in your business. Think about how you could express themselves, until the wave has not subsided. This strategy can be applied both locally and nationally. It is only necessary to find a theme and begin to develop it as relevant trends.

If you think about smaller-scale actions without going offline, then the easiest way to understand what it is now fashionable and relevant, will be Twitter, which quickly tells you what topics today are popular. We advise you to start small: with their own district, city, region. Gaining experience and expanding the geography of operations.

3. Create a crisis plan

Forewarned is forearmed. Provide for the possibility of failure, a plan of activities of potential crises, properly document it and constantly expand and complement - the perfect way to express yourself as a professional in your chosen industry and draw attention to themselves. For you will be treated to an expert for advice and disseminate published information - is not that you want? Who is making money on what is popular, and some on that, what nobody realizes speak.

4. Ozvuchte and visualize yourself

Nothing affects the modern man as visual information. People mostly visuals and audialy that is easier to perceive and remember information seen or heard, not read. So pay more attention to movies than to text. Which is easier - Read the length of the "sheet" of the text, or view the video dvadtsatisekundny? Think about the imagery of what you say. Which statement is stronger will affect the listener: "We have collected 200 tons of cigarette butts," or "the number of cigarette butts collected by us could cover the slopes of the volcano Kilimanjaro"? A strong and interesting content itself will cause you to customers and to attract media attention.

5. Take care of security

Competent Manager provides all the possible options for the development of their business. Today relevant to you personal online resource, and tomorrow need social networks and they need to be linked to the corporate site. And suddenly you find that the name is already taken (a competitor or other person / company does not have any relation to your business). You have to build your own brand with the first steps of the company and provide your domain name to match the name on social networks, even if you are not going to actively use them.

Start your access to the media of the first five steps, gradually increasing the knowledge and experience to eventually build effective media channels for meeting with potential clients.