5 reasons most risk

What is the risk? On the one hand, it is an opportunity to pull the winning ticket, and on the other - the risk of failure. So whether you want to take the risk? Read in this article are 5 reasons why you should at least sometimes go for broke.

1. The risk of making you more visible

Many people prefer the easiest possible route. This is due to the fact that most of them do not believe in themselves and their capabilities. A risk - it's always a challenge to myself and discomfort.

Risk - this is not the usual behavior in society. When you run the risk you take actions that go beyond the usual. Thus, you pay attention.

And when you become visible, you're more likely to get a promotion, customers or the best deals.

2. The risk leads to changes

Many people complain that they are bored with the way of life that they lead. They are bored with their everyday life, work, the environment and much more. And the question is how to change everything?

There is only one way to break out of the usual circle of events - start doing what you did before. It's not as simple advice, as it may seem.

Do something else - it's always uncomfortable. Furthermore, you never know for sure if it will have, and this is accompanied by a sense of fear of the unknown.

But the truth is that to take the risks and do not take the time to achieve tangible results - the only way to change things. Therefore, it is worth your effort. Even if your plan will be ineffective, believe me, it will give you a much more valuable experience than many years measured and quiet life.

3. The risk makes you feel alive

There is a certain sense of satisfaction from the fact that everything is done correctly, but that feeling will never compare to the thrill that you experience when you go to take risks. Only this feeling is already worth the risk. In truth, I have noticed that more and more become addicted to this feeling.

4. Risk sets high standards

Risk opens the way to greater victories. It should be a time to feel their taste, in the head immediately begin to form new standards. The more you do not feel satisfaction from the achievements of past results. From now on, you need more. And it pushes you forward. So there is a new comfort zone, where the risk of becoming commonplace, and the level of the rate increases dramatically. And then follow the new victories, new results, a new level of standards and everything is repeated.

5. Risk will show what you can do

Since the risk - this is often an expression of your own ideas, views and preferences, he can tell you a lot about yourself. The more you try the new, the more new capabilities in himself open, the better you recognize themselves and their capabilities. The more successful you are in these new areas for themselves, the person becomes more confident.

The moral is that we do not know about his true abilities exactly as long as naberёmsya courage to take the risk. We define for themselves beyond the limits. And in your power to expand them.
What should be an effective ad in contextual advertising?

1. The specific ads

Specific ads that clearly reflects your offering better common phrases. Here is an example of two items:

"Making inexpensive websites"
It seems good, but what does "cheap"? For someone cheaply 30 thousand rubles, and for someone 5 ... That's the best example of this announcement:
"Making sites from 5000 rubles"
Then all at once becomes clear. We see a clear figure, and we do not have to guess about what kind of "cheap" is.

Another example of this opera:
"Credit. Profitable "
Um ... And if you do so:
"Credit. Under 5% per annum "
It is quite another thing! The word "profitable" in this case means nothing. Everyone says that they have favorable credit. Well, a bank in their right mind would say that his unfavorable credit? A second version of the ad is not like water. It is clear and specific. And immediately the right people may be interested.

2. Considered a title

One of the most important parts of contextual advertising - it is competent header. Basic moments:
• focus on the promise of benefits;
• nature of the news announcement;
• USP;
• narrative history through the header;
• title, focuses on the problem;
• quote an existing customer;

3. Use keywords in your ad
Experience has shown that users are more likely to click on ads that contain the keywords entered by them in the search. There are two explanations. Firstly, these ads more visible by highlighting keywords. Secondly, such announcements are usually more relevant request. At least at first glance. Therefore, always try to use the words of the query in their ads.

4. Competitor Analysis

Take the best ideas competition for service. No, we are not talking about what you need without looking at the ad copy. This is the worst strategy because your proposal, its implementation and other details still differ from the competitors. But analysis of some ideas and solutions of competitors can help you in preparing your own ads. Eventually, you have to make ads more attractive than they are. So you need to be clear about what others offer.

5. Use attractive words

When creating content, and do not forget about attractive word. This may be the following: "free", "cheap", "cheap", "easy", "guarantee", "discount", "action", "sale", "reliability", "today only", "gift" "sale", "take your time" and so on.

6. A call to action

In some cases, it makes sense to use contextual advertising a call to action. In all textbooks on advertising states that the call to action is an integral component. In contextual advertising is not always the case because of its specificity. But there are situations when due to this call can stand out among competitors. So do not forget about him. This may be different calls, including the time-limited.

7. A clear focus on the target audience

Creating an ad, imagine your audience. Work on it. Yes, your ad will notice fewer people. Well, so be it. Your task is not to increase the number of clicks your ad and make it clicked on, only those who are truly interested in your products. For it is not enough to pick up only the necessary keywords. It should also make an announcement that will not cut off your customers.
Ten simple and effective ways to improve memory

On average, people forget 30% of what he had heard - after 20 minutes, and 50% of what he had heard for half an hour!

How to improve memory issue that occurs even in the younger generation. It is a very hot topic. Here is an article about simple and affordable techniques that will show you the simple rules to improve memory

1. Training
Crosswords, by the mind, the solution of logical problems, learning poems by heart, learning foreign languages ​​- this is what is a great way to set the brain work. This is the most simple and effective techniques to improve memory!

2. Grape juice
I want to share with you this discovery by American scientists. They proved that if we include in our diet, the juice, the memory improved by 20%. Great!
Grape juice should be purple. It contains a lot of antioxidants that rejuvenate the brain.

3. Physical activity
Walking, jogging, dancing - anything that trains the body, improves memory. This activity contributes to the flow of oxygen to the brain, it helps to memorize (the formation of new cells).

By the way, I recently learned that Franklin Roosevelt had a good ability to remember names. You know how he did it? Do not believe it! He mentally wrote the person's name on his forehead. This technique, his "know - how" more than once he had to help.

4. pronunciation of
When we pronounce the ears, for example, phone number, address or name, then our brain records the information faster than we just write.

5. Sleep
Good sleep - the guarantee of health. People who get enough sleep and live longer. In the dream, our body is relaxed. In the dream, dramatically increased production of anti-aging hormones. Sleep body stores information in two times greater than the one who is suffering from insomnia.

6. Relaxation
Meditation, yoga, massage, and so on. N. Help in concentration.

7. Gymnastics for the eyes
If every morning move his eyes from side to side for 30 seconds, then the memory will improve by 10%. It is a recognized fact. This is achieved by the fact that both hemispheres of the brain to work in harmony with each other.

It is best to memorize important information from 7 - 10 am and from 17 -20 pm. Ability to work in the brain, these intervals is most active (30%).

8. Association
The most fruitful remembering is the associative array. It should be vivid, memorable images. It works! Here come to the aid and smells.

9. Power
Health and proper nutrition contributes to excellent memorization. Of course, this product - antioxidants. Blueberries, broccoli, spinach, nuts, citrus fruits, beets, prunes, raisins.
Do not forget, of course, about the omega - 3 fatty acids!

10. Vitamins
Of course, the leader here - vitamin B. Lack of vitamin B12 may result in memory loss (meat, fish, eggs, poultry and others.). This faithful assistant in our brain. As well as vitamins C and E.
To avoid atherosclerosis, should reduce the intake of fats, margarine, butter. The daily rate of fat should not exceed 90 grams per day.