What should be an effective ad in contextual advertising?

1. The specific ads

Specific ads that clearly reflects your offering better common phrases. Here is an example of two items:

"Making inexpensive websites"
It seems good, but what does "cheap"? For someone cheaply 30 thousand rubles, and for someone 5 ... That's the best example of this announcement:
"Making sites from 5000 rubles"
Then all at once becomes clear. We see a clear figure, and we do not have to guess about what kind of "cheap" is.

Another example of this opera:
"Credit. Profitable "
Um ... And if you do so:
"Credit. Under 5% per annum "
It is quite another thing! The word "profitable" in this case means nothing. Everyone says that they have favorable credit. Well, a bank in their right mind would say that his unfavorable credit? A second version of the ad is not like water. It is clear and specific. And immediately the right people may be interested.

2. Considered a title

One of the most important parts of contextual advertising - it is competent header. Basic moments:
• focus on the promise of benefits;
• nature of the news announcement;
• USP;
• narrative history through the header;
• title, focuses on the problem;
• quote an existing customer;

3. Use keywords in your ad
Experience has shown that users are more likely to click on ads that contain the keywords entered by them in the search. There are two explanations. Firstly, these ads more visible by highlighting keywords. Secondly, such announcements are usually more relevant request. At least at first glance. Therefore, always try to use the words of the query in their ads.

4. Competitor Analysis

Take the best ideas competition for service. No, we are not talking about what you need without looking at the ad copy. This is the worst strategy because your proposal, its implementation and other details still differ from the competitors. But analysis of some ideas and solutions of competitors can help you in preparing your own ads. Eventually, you have to make ads more attractive than they are. So you need to be clear about what others offer.

5. Use attractive words

When creating content, and do not forget about attractive word. This may be the following: "free", "cheap", "cheap", "easy", "guarantee", "discount", "action", "sale", "reliability", "today only", "gift" "sale", "take your time" and so on.

6. A call to action

In some cases, it makes sense to use contextual advertising a call to action. In all textbooks on advertising states that the call to action is an integral component. In contextual advertising is not always the case because of its specificity. But there are situations when due to this call can stand out among competitors. So do not forget about him. This may be different calls, including the time-limited.

7. A clear focus on the target audience

Creating an ad, imagine your audience. Work on it. Yes, your ad will notice fewer people. Well, so be it. Your task is not to increase the number of clicks your ad and make it clicked on, only those who are truly interested in your products. For it is not enough to pick up only the necessary keywords. It should also make an announcement that will not cut off your customers.