What the entrepreneur before the crisis

Disturbing news from the stock market and disappointing economists' forecasts come almost every day. The Village learned as an entrepreneur to prepare for hard times

Move all processes in manual mode

It manages to overcome the crisis to those who quickly adapt to the changing situation on a daily basis, correctly responding to it. So even if you just have the money for a year of work, the situation requires an immediate review of all well-established business processes.

During the 2008 crisis, a competitor of one of our portfolio companies strongly "obzhёgsya" when sales people are happy to ship the goods "suddenly" has increased its customer demand. These were the last orders of the customers: they scored items, and then stopped paying. Subsequently, the competitor regretted that at the time have not studied every custom deal independently, not revised the conditions and everything left to the discretion of the sales staff. Then the competitor did not want to ship goods under implementation, even normal feeling itself firm, and it has allowed our portfolio company QUMO stand on shelves of major retailers.

During the crisis, many companies are clamped at all and try to wait it out. This leads to a drop in prices for different services, such as banner ads. For those who kept afloat, it is an opportunity to discuss the terms of cooperation and re-start buying cheaper traffic. Discuss with the new terms of cooperation. Review the conditions of work with contractors. Do not ignore anything. All that work on the machine, and now make only "manual" mode.

Discuss the situation with the staff

Most employees want certainty. Open and honest discussion on the recognition that the increase of salaries and bonuses will not give people a clear understanding of the possible effects of external factors on the company in general and specifically to them. If you let the situation take its course, people will think out - and obviously not in your favor. Many will try to get out of a stressful situation by changing jobs, even going to the worst, but more understandable terms.

Properly structured communication and feedback is of great importance. But all attempts to resolve the situation simply an afterthought or notification ends badly. Everyone remembers the famous message from the CEO producer of "air" display Displair: he recorded a video message to employees with the news about the need to close one of the company's offices, and did not talk to people in person. Nedoinformirovannye workers caused a wave of publications in the media, and then scandals scared off investors from the company.

Talk with investors and creditors

It is a mistake to believe that the investor itself is not small, and understands everything. Slow development of the company due to the troubled economic situation need to discuss right now. Otherwise, you can not avoid accusations that you "have sacrificed growth for the sake of security." Investors bear the bad news better immediately. And it's better with a concrete plan to solve problems. If the involved money you have less than a year of normal operation, you should urgently negotiate with investors that are going to focus on something one (product fiche, values) and cease to invest in attracting new customers, which is impossible to monetize.

If your company has a loan from a bank, you too may face difficulties. Banks raise rates on loans and factoring, as well as trying to cut down the size of the credit line, which is always very inappropriate. Remember one thing: Even if you previously could not afford carelessness in dealing with the bank or the loan repayment schedule, and now all this can cause serious renegotiation of cooperation, and in case of delay on the loan - the process for the disposal of the business debts.

Monetize project

The difference between the startup of a new business that just a new business can earn from the first days of existence, bringing the founders and investors in a clear date pass break-even point, having at its core has a standard and proven business model. Startups - these are projects that are in search of a business model. In the early stages of development, they accumulate user base, burning investors' money in the hope of future monetization.

I never recommend to monetize the project ahead of time, before dialing a critical mass of users. After all, the speaker and the monetization of project development are interdependent. Monetizing the project, you slow down the growth of the user base. But in a crisis situation monetization - the only way to hold the next round of investment. Also confirmed by the business model can improve the mood of current investors - they will be ready to support the project and beyond.

Find out what's happening in the market

The crisis is better to be with capital that you can spend on profitable investments. Transactions occur at much lower estimates, the benefit of the situation and the general mental attitude allow. The crisis will end, and with it the opportunity to buy shares in interesting projects at low prices.

7 mistakes education that prevent children succeed

1. We do not give children to risk.
We live in a world full of dangers at every turn. The slogan "Safety First" reinforces the fear of losing our children, so we surround their universal concern. European psychologists have found that if children do not play on the street, if they never had to fall and tear knee, then into adulthood, they often suffer from phobias.
The child should fall a few times to understand what is normal. Teenagers must fight and survive the bitter taste of first love, to gain emotional maturity, which is essential for long-term relationships.
Eliminating the risk of the lives of children, adults produce their arrogance, arrogance and low self-esteem in the future.

2. We too quickly rush to the rescue.
Today's generation of young people do not develop a few skills that were inherent in children 30 years ago. When we too will soon come to the rescue and overly surround the child "care", we deprive it of the need to find a way out of difficult situations.
Sooner or later, the children get used to the fact that someone always save them, "If I make a mistake or do not reach the goal, the correct and adults razgrebut consequences." Although in reality the world of adult relationships arranged quite differently.
Your children are at risk of being unfit to adulthood.

3. We are too easy to admire them.
The movement for increased self-esteem began with the baby boomer generation, and in 1980 it took root in the school. The rule "every participant receives a Cup" allows the child to feel special. But modern psychologists study shows that this method has the unintended consequence of encouraging.
After some time the child sees that the only people who think it wonderful - it's mom and dad, and the rest do not. And then the child begins to doubt the objectivity of their parents. He was pleased to receive praise, but he realizes that it has nothing to do with reality.
Over time, a child learns to cheat, to exaggerate and lie to avoid an uncomfortable reality. Because it simply is not suited to clashes with difficulties.

4. We let guilt overshadow the good behavior.
Your child should not love you every minute. He will have to overcome a lot of trouble in this life, but this may prevent spoiled. Therefore tell the kids "no" and "not now", so that they learn to fight for their wishes and needs. If several children in the family, parents are generally considered unfair to award one child and leaving the other deprived. But the reward of all, and always unrealistic. By doing so, we miss an opportunity to show kids that success depends on our own efforts and good deeds.
Think twice before you reward the children travel to the shopping centers. If your relationship is based solely on material incentives, the children will not feel any intrinsic motivation, or unconditional love.
5. We do not share their own mistakes of the past.
There will come a time when a healthy teenager necessarily wish to "spread your wings" and fill their own lumps. And adult should allow him to do so. But this does not mean that we are not going to help children navigate the unknown things and events. Share with the children the mistakes you made at their age, but avoid unnecessary moralizing about smoking, alcohol and drugs.
Children must be ready to meet with adversity and be able to bear the consequences of their decisions.
Tell them that you feel when faced with similar circumstances, what guided in his actions, what are the lessons learned.

6. We confuse intellect and talent with maturity.
Intelligence is often used as a measure of the maturity of the child, and as a result parents suggest that an intelligent child is ready for the real world. This is not true. Some professional athletes and young Hollywood stars, for example, have a great talent, but still fall into public scandals.
Do not assume that your child is talented in everything.
There is no magic "age of accountability" or guidelines on when it is time to give the child any specific freedom.
But there is a good rule - watch the other children of the same age. If you notice that your child's peers are much more independent, you may find yourself holding back the development of his independence.

7. We do not do that, what we teach children.
As parents, we need to model the life that we wish for our children. Now it is we - the leaders of their families, must therefore adhere to the truth in relationships with others. Keep track of your misconduct, even small, because watching you your children.

What should be an effective ad in contextual advertising?

1. The specific ads

Specific ads that clearly reflects your offering better common phrases. Here is an example of two items:

"Making inexpensive websites"
It seems good, but what does "cheap"? For someone cheaply 30 thousand rubles, and for someone 5 ... That's the best example of this announcement:
"Making sites from 5000 rubles"
Then all at once becomes clear. We see a clear figure, and we do not have to guess about what kind of "cheap" is.

Another example of this opera:
"Credit. Profitable "
Um ... And if you do so:
"Credit. Under 5% per annum "
It is quite another thing! The word "profitable" in this case means nothing. Everyone says that they have favorable credit. Well, a bank in their right mind would say that his unfavorable credit? A second version of the ad is not like water. It is clear and specific. And immediately the right people may be interested.

2. Considered a title

One of the most important parts of contextual advertising - it is competent header. Basic moments:
• focus on the promise of benefits;
• nature of the news announcement;
• USP;
• narrative history through the header;
• title, focuses on the problem;
• quote an existing customer;

3. Use keywords in your ad
Experience has shown that users are more likely to click on ads that contain the keywords entered by them in the search. There are two explanations. Firstly, these ads more visible by highlighting keywords. Secondly, such announcements are usually more relevant request. At least at first glance. Therefore, always try to use the words of the query in their ads.

4. Competitor Analysis

Take the best ideas competition for service. No, we are not talking about what you need without looking at the ad copy. This is the worst strategy because your proposal, its implementation and other details still differ from the competitors. But analysis of some ideas and solutions of competitors can help you in preparing your own ads. Eventually, you have to make ads more attractive than they are. So you need to be clear about what others offer.

5. Use attractive words

When creating content, and do not forget about attractive word. This may be the following: "free", "cheap", "cheap", "easy", "guarantee", "discount", "action", "sale", "reliability", "today only", "gift" "sale", "take your time" and so on.

6. A call to action

In some cases, it makes sense to use contextual advertising a call to action. In all textbooks on advertising states that the call to action is an integral component. In contextual advertising is not always the case because of its specificity. But there are situations when due to this call can stand out among competitors. So do not forget about him. This may be different calls, including the time-limited.

7. A clear focus on the target audience

Creating an ad, imagine your audience. Work on it. Yes, your ad will notice fewer people. Well, so be it. Your task is not to increase the number of clicks your ad and make it clicked on, only those who are truly interested in your products. For it is not enough to pick up only the necessary keywords. It should also make an announcement that will not cut off your customers.

5 reasons most risk

What is the risk? On the one hand, it is an opportunity to pull the winning ticket, and on the other - the risk of failure. So whether you want to take the risk? Read in this article are 5 reasons why you should at least sometimes go for broke.

1. The risk of making you more visible

Many people prefer the easiest possible route. This is due to the fact that most of them do not believe in themselves and their capabilities. A risk - it's always a challenge to myself and discomfort.

Risk - this is not the usual behavior in society. When you run the risk you take actions that go beyond the usual. Thus, you pay attention.

And when you become visible, you're more likely to get a promotion, customers or the best deals.

2. The risk leads to changes

Many people complain that they are bored with the way of life that they lead. They are bored with their everyday life, work, the environment and much more. And the question is how to change everything?

There is only one way to break out of the usual circle of events - start doing what you did before. It's not as simple advice, as it may seem.

Do something else - it's always uncomfortable. Furthermore, you never know for sure if it will have, and this is accompanied by a sense of fear of the unknown.

But the truth is that to take the risks and do not take the time to achieve tangible results - the only way to change things. Therefore, it is worth your effort. Even if your plan will be ineffective, believe me, it will give you a much more valuable experience than many years measured and quiet life.

3. The risk makes you feel alive

There is a certain sense of satisfaction from the fact that everything is done correctly, but that feeling will never compare to the thrill that you experience when you go to take risks. Only this feeling is already worth the risk. In truth, I have noticed that more and more become addicted to this feeling.

4. Risk sets high standards

Risk opens the way to greater victories. It should be a time to feel their taste, in the head immediately begin to form new standards. The more you do not feel satisfaction from the achievements of past results. From now on, you need more. And it pushes you forward. So there is a new comfort zone, where the risk of becoming commonplace, and the level of the rate increases dramatically. And then follow the new victories, new results, a new level of standards and everything is repeated.

5. Risk will show what you can do

Since the risk - this is often an expression of your own ideas, views and preferences, he can tell you a lot about yourself. The more you try the new, the more new capabilities in himself open, the better you recognize themselves and their capabilities. The more successful you are in these new areas for themselves, the person becomes more confident.

The moral is that we do not know about his true abilities exactly as long as naberёmsya courage to take the risk. We define for themselves beyond the limits. And in your power to expand them.
What should be an effective ad in contextual advertising?

1. The specific ads

Specific ads that clearly reflects your offering better common phrases. Here is an example of two items:

"Making inexpensive websites"
It seems good, but what does "cheap"? For someone cheaply 30 thousand rubles, and for someone 5 ... That's the best example of this announcement:
"Making sites from 5000 rubles"
Then all at once becomes clear. We see a clear figure, and we do not have to guess about what kind of "cheap" is.

Another example of this opera:
"Credit. Profitable "
Um ... And if you do so:
"Credit. Under 5% per annum "
It is quite another thing! The word "profitable" in this case means nothing. Everyone says that they have favorable credit. Well, a bank in their right mind would say that his unfavorable credit? A second version of the ad is not like water. It is clear and specific. And immediately the right people may be interested.

2. Considered a title

One of the most important parts of contextual advertising - it is competent header. Basic moments:
• focus on the promise of benefits;
• nature of the news announcement;
• USP;
• narrative history through the header;
• title, focuses on the problem;
• quote an existing customer;

3. Use keywords in your ad
Experience has shown that users are more likely to click on ads that contain the keywords entered by them in the search. There are two explanations. Firstly, these ads more visible by highlighting keywords. Secondly, such announcements are usually more relevant request. At least at first glance. Therefore, always try to use the words of the query in their ads.

4. Competitor Analysis

Take the best ideas competition for service. No, we are not talking about what you need without looking at the ad copy. This is the worst strategy because your proposal, its implementation and other details still differ from the competitors. But analysis of some ideas and solutions of competitors can help you in preparing your own ads. Eventually, you have to make ads more attractive than they are. So you need to be clear about what others offer.

5. Use attractive words

When creating content, and do not forget about attractive word. This may be the following: "free", "cheap", "cheap", "easy", "guarantee", "discount", "action", "sale", "reliability", "today only", "gift" "sale", "take your time" and so on.

6. A call to action

In some cases, it makes sense to use contextual advertising a call to action. In all textbooks on advertising states that the call to action is an integral component. In contextual advertising is not always the case because of its specificity. But there are situations when due to this call can stand out among competitors. So do not forget about him. This may be different calls, including the time-limited.

7. A clear focus on the target audience

Creating an ad, imagine your audience. Work on it. Yes, your ad will notice fewer people. Well, so be it. Your task is not to increase the number of clicks your ad and make it clicked on, only those who are truly interested in your products. For it is not enough to pick up only the necessary keywords. It should also make an announcement that will not cut off your customers.
Ten simple and effective ways to improve memory

On average, people forget 30% of what he had heard - after 20 minutes, and 50% of what he had heard for half an hour!

How to improve memory issue that occurs even in the younger generation. It is a very hot topic. Here is an article about simple and affordable techniques that will show you the simple rules to improve memory

1. Training
Crosswords, by the mind, the solution of logical problems, learning poems by heart, learning foreign languages ​​- this is what is a great way to set the brain work. This is the most simple and effective techniques to improve memory!

2. Grape juice
I want to share with you this discovery by American scientists. They proved that if we include in our diet, the juice, the memory improved by 20%. Great!
Grape juice should be purple. It contains a lot of antioxidants that rejuvenate the brain.

3. Physical activity
Walking, jogging, dancing - anything that trains the body, improves memory. This activity contributes to the flow of oxygen to the brain, it helps to memorize (the formation of new cells).

By the way, I recently learned that Franklin Roosevelt had a good ability to remember names. You know how he did it? Do not believe it! He mentally wrote the person's name on his forehead. This technique, his "know - how" more than once he had to help.

4. pronunciation of
When we pronounce the ears, for example, phone number, address or name, then our brain records the information faster than we just write.

5. Sleep
Good sleep - the guarantee of health. People who get enough sleep and live longer. In the dream, our body is relaxed. In the dream, dramatically increased production of anti-aging hormones. Sleep body stores information in two times greater than the one who is suffering from insomnia.

6. Relaxation
Meditation, yoga, massage, and so on. N. Help in concentration.

7. Gymnastics for the eyes
If every morning move his eyes from side to side for 30 seconds, then the memory will improve by 10%. It is a recognized fact. This is achieved by the fact that both hemispheres of the brain to work in harmony with each other.

It is best to memorize important information from 7 - 10 am and from 17 -20 pm. Ability to work in the brain, these intervals is most active (30%).

8. Association
The most fruitful remembering is the associative array. It should be vivid, memorable images. It works! Here come to the aid and smells.

9. Power
Health and proper nutrition contributes to excellent memorization. Of course, this product - antioxidants. Blueberries, broccoli, spinach, nuts, citrus fruits, beets, prunes, raisins.
Do not forget, of course, about the omega - 3 fatty acids!

10. Vitamins
Of course, the leader here - vitamin B. Lack of vitamin B12 may result in memory loss (meat, fish, eggs, poultry and others.). This faithful assistant in our brain. As well as vitamins C and E.
To avoid atherosclerosis, should reduce the intake of fats, margarine, butter. The daily rate of fat should not exceed 90 grams per day.

5 Tips How to sell more and more expensive!

Almost always business related to purchases and sales is directly dependent on the volume of both. In turn, every entrepreneur is interested in business development by increasing the rpm.

However, the simple math in a modern market economy does not give results. Salespeople actively include the business experience of psychologists and

marketers who sometimes gives the most unexpected
results. One of them, is not amenable to the usual logic - an increase in commodity prices leads to an increase in demand. Thus, engaging in trade, we can srazuzhe "kill two birds."

Let's see how this effect works, and how to achieve it in their own business.
Most often, we draw conclusions about something not based on facts or knowledge, and his predyduschemopyte.

It's called - to think stereotypes. And one of these stereotypes is: "expensive - good." And even though we know that this is not always true, however, at a subconscious level

still judge things is based on this principle. Five simple tips on how to make this effect work for you:

1. Carefully consider your selection, comparing it with competitors.

If you are selling the same thing as everyone else (in the same packaging and the same manufacturer), create the illusion of a better quality it will be difficult, therefore, will focus on exclusive products or services that only you have.

2. Study the demand for a product or service that you sell.

If, for example, the average shopper jeans in your town is willing to give $ 50-70, then on some models you may well put a value of $ 100. Be sure that they are there as a client who will judge a stereotype: "the more expensive - the better."

3. Create a contrast.

Put things deliberately low quality overpriced and try to make sure that the client saw them before the rest of the range. For example, vehicle

20 thousand dollars will seem much more accessible to the client, if before you offer him an old wreck for 17 thousand.

4. Highlight a separate group of goods in the LUX-segment.

Understanding that it can become the owner of some special things, to join the "club of the elect," make the client part with a much larger sum of money than he had planned to come to you in the store.

5. Maintain statistics.

There is a rule that applies to the whole of our life: Everything that can be measured, -can be improved. Therefore, never operate "at random".

Use the tips above and carefully fix their effectiveness. This way you will be able to develop its own strategy
effective sales, applicable specifically to your business.