FROZEN BREAD - NEW BUSINESS OPPORTUNITY

Part bake or incomplete baking technology - is that according to the capital market experts will soon waiting for all of us instead of the traditional loaf or loaves. Margin products in this intriguing business is from 5 to 50% (depending on whether the bread product or premium is modest, but always very fresh and crispy bread roll).

In Russia, according to statistics, every year reduced demand for conventional, customary bread. And this is no joke - the old regime, many bakeries have closed for this reason. Production of it - is unprofitable. Ingredients - Expensive and technology - beneath criticism. It turns out, they just spoil the meal, but still require government support for it yourself. The situation is downright as with AvtoVAZ. The state of artificially holding back the growth of prices for the "social" goods, but long can not continue, analysts say.

However the innovative bread products, as well as confectionery products demand, on the contrary, growing.

Why is this trend? Firstly, the quality of traditional bread is steadily decreasing - only deny biased people and just sitting in the air of "Echo of Moscow". Simply put, people can not eat the bread. Secondly, many people bought a very inexpensive household bread machine and enjoy the fruits of his work almost every day. Third, many people refused to bread as part of the transition to a healthy lifestyle, well, they do not eat carbs! Fourth, many people can afford other baked goods - and just buy them. Fifth, the migration flow has brought us a new demand for products made from flour - tortillas, pita bread, etc. Anyone who has not mastered the innovations, that was late.

The fact that the traditional loaf may soon entirely disappear from the shelves - it's a fact. In this regard, the business ran studying global trends and how the demand could be in the near future.

One thing is clear, since the age of bakeries monsters coming to an end, will win a mini-bakery, who can respond quickly and flexibly to fluctuations in demand and to please high-quality products (the competition!) And unbanal range.

One of the newest trends - the technology of frozen bread. It is very beneficial for entrepreneurs and therefore around him there was such excitement.

Crunch French bread

What is the frozen bread? This semi-finished product (or crude, while its cost is 30% cheaper, or partially cooked), which is brought to the point of sale (usually restaurants, cafes and supermarkets pathos), and there, at the point of sale it dogotavlivayut. After that the buyer sees' hot, freshly baked pastries, "which just wanted to just buy and take home.

In the West (where we received this idea) the volume of frozen bread - is 80 to 90% of all bakery products.
Production of frozen bread and higher profitability and quality than the production of conventional grain, experts say.

The equipment for the heating of a single point, and the implementation of frozen bread will cost 300 thousand rubles. Not too expensive, but it would be next to the factory, immediately producing frozen bread. But the plant is much more expensive - $ 3 million. But we have this bread produced (market volume of 18% of the bakery in the country). If there is such a plant, the opening point of dopekaniyu - no problem. Margin trading point of this - 40% and above.

What is the essence of frost? Why Fresh bread oven and you can not sell on the spot? The essence of logistics - frozen bread, you can take the other side of the country. At stores selling these perishable goods, there is no need to write off huge amounts. Shop dopekat as needed. Besides, now established fashion - oven (or rather, to warm up - now we have realized) bread in supermarkets - in order to attract domestic and rustic smell of gullible buyers. It is said that no matter the man walked to the shelf with bread or did not fit, it will increase the average bill by 20%!

However, the real chef (in the same France - the homeland of frozen bread) despise prefabricated affected by shock freezing. They believe that this product is appropriate only in the segment of unpretentious, mass market that has no place in a restaurant with high culinary traditions and even in expensive supermarkets. Indeed, if we compare Russian bread made of freeze-thaw technology with Russian as bread, but baked on classic technology, the first of the price will be much higher, but the quality (in terms of a chemical specialist) is much lower. That to why pay more? Fashion and more unsettled market.

Bakery is not yet buried, and mini-bakery has rummage in his chests, quarreling over the interest of the market share. The main enemies in this dispute about inheritance: innovators zamorozchiki and confront them mini-bakery, defending the priority natural fresh pastries in the traditional Russian recipes. The dispute between the "Westerners" and "Slavophiles" while there, so you have time to weigh all the "pros" and "cons" and join one or another camp entrepreneurs.

How to work with freelance writers

Engaging freelancers to work on content at times inevitable, especially when large amounts of the regulatory plan. However, not all such cooperation can be fruitful, because when poor quality of the editor has to devote considerable time fixes that often leads to the fact that he simply rewrites the entire text of a freelancer. Such a scenario is certainly not beneficial for both sides.
Here are some tips for a successful cooperation with freelancers who can contribute to the establishment of your fruitful and long-term relationships.

1. Spend some time in advance

At the beginning of cooperation with a remote author take the time to learn it. This is necessary not only to improve the quality of work freelance, but also for future relations, because in the end we get "their" author, performing work in accordance with all requirements of the publisher.
The main question that should be paid attention to in the beginning of a new collaboration with the author:

Followers
The author must have the fullest possible idea of ​​"who" he writes. It is necessary to provide it with information about your target audience, it is divided (if it takes place), who addressed to a particular piece of text and what lexical nuances in the writing of the text you need to pay attention.
With this information it is expedient to provide the author before writing his first text.

Goods, services and company history
For greater involvement in the activities of your company let the author information on the products and services you provide, the value of your suggestions about the goals of the company.
If your industry is characterized by a certain terminology - it is also necessary to acquaint her with the author, as well as with other features of your company.

Resource
Freelancers need to provide information about the resources, with evidence for his work, primary and secondary sources of information for research, surveys and so on.

Links to reference content
For a good example of the author is to provide content that meets all your requirements. At the same time marking the places that require his special attention - what can and should be used. It is also useful to provide "bad" examples - that their work should be avoided.

Editorial criteria and processes
The author must have Repose Workflow edition, to be prepared in advance to join the well-established process. Provide him with information on:
- Subordination in your company;
- Standards in terms of texts;
- Number of possible amendments to the text of the author, or the number of times a text can be sent to the author for revision;
- Deadlines for making edits;
- The timing of delivery of the finished work.

2. Explain the purpose of each content item

To the author could make their own decisions, without waiting for confirmation of the editor and avoiding the exchange of letters on every little thing, you must give him clear guidance, such as - the main purpose of life; the tasks assigned to it directly to this content and how will be used to further his texts.

3. Develop a detailed work plan for a remote author

At the beginning of cooperation in order to work more effectively to the editor should clearly convey to the author, that is required of him. Very well suited for this work plan. Remote author of a plan need to provide in advance for review.

4. Provide a stable feedback to the author

With a large amount of content more appropriate to a breakdown of the work, for a consistent verification. After evaluation of the first passage editor if necessary, make appropriate amendments, thereby forming the right direction of his work. This approach is at the beginning of the joint work may take some additional time, but in the future will help to save time, both the editor and the author spent on correcting the text, and sometimes even a new writing it.

5. Guidelines should be clear and understandable so that they can be used for reference

Any communication with the author of the best documented (at least by saving e-mails). Such etiquette will help to avoid unnecessary problems, allowing you to easily update the forgotten information. This editor should make their instructions very concise and accessible, creating crisp and clear instructions.

conclusions

Editor important to realize that a remote author, not being a staff member, and not staying within the walls of the office 5 days a week, does not have the knowledge that seem obvious at first glance: the history and the positioning of the company, the range of its services and products, particularly the target audience. So do not expect him to fast-depth understanding. However, after a certain time spent learning a freelancer, you need to objectively assess the quality of his work, and according to this to make a decision on the conclusion of (or termination) of future relations.

Landing Page Design: 6 main trends of 2015

Requirements for the design Landing are changing every day. If you want to stay in the game, you have to keep up with the times. A huge number of landing pages created now, under the new rules, and in your best interest - to know all the latest, current trends.

We have prepared a selection of 6 top trends in design Landing Page based on an analysis of the most popular methods of the first half of 2015 both in Russia and abroad.

1. Living Professional photos

Stock image has long become boring and all gave way to live a professional photographer. Thanks to high-quality, unique images Visitors can literally get to know your company, and the design of it only wins.

A good example - Landing of AmoCRM, a cap which are not presented photos and videos from the whole of the team of this famous CRM-provider. Visit the page causes a sense of presence when you have the opportunity to observe the working process of people offering you some kind of a virtual product, the credibility of the company is greatly increased.

2. Detailed Product Tour

Instead of tedious enumeration of all benefits offera demonstrate to visitors how your product or service. Visualization is not only appealing to the eye, but also allows a more general impression of the product, which will undoubtedly lead to an increase in conversion.

It asked for such a reception marketers Landing 1C, turning boring accounting subject in a fascinating journey through page:

3. Hidden menu

Marketers often hear that in the Landing should be no navigational menu, distracting users from the conversion. However, not all of them listen to this advice.

Therefore, if you can not do without the navigation on the page, the best way - the hidden menu. These links are not so noticeable and become accessible to visitors only when necessary.

Design pages Brian Hoff - visual confirmation

4. Interactive

Landing is so firmly established in our lives that attract the attention of beautiful but static design is not so easy. "Chip" development in 2015 was the addition of animated elements on the page that help keep the interest of users and not allow them to "fall into a coma" before they get to the CTA-button.

Impress your visitors by adding a little interactivity Landing - it will please even the most serious audience.

Thus, the Internet provider DEX group, offering services in Wi-Fi connectivity for offices, by way of illustration to the rates used an animated image with a speedometer, which makes it clear what kind of Internet speed question

5. Exciting storytelling

As once said Godit Seth (Seth Godin), people do not buy products or services - they buy relationships, history and magic.

In fact, Landing - the real story about your company or product, and when a visitor comes to a page, your task - to hit his imagination amazing, exciting story, after which he did not remain doubts that he was exactly where always dreamed.

That feeling comes when you first find yourself on the Landing Space Needle: the tower in Seattle rightly bears the title of the most recognizable landmarks in the northwest Pacific coast of the United States and set up a match for her page only further entice visitors to go and see the "space needle " with my own eyes

6. Realistic design

The trend of 2010, flat design, gradually receding into the past, and his confident replace "material" Landing.

And although the first is still perfect for many areas, some limitations in the choice of style sets it apart from the more realistic pages: simple colors and forms can not be compared with the three-dimensional image, elegant typography, shadows and animation.

As Henry Ford paid workers who had a rest?

At one of the plants of Henry Ford's team of workers to get paid for something that was resting. It was a service team, which is responsible for the smooth operation of the conveyor. Simply put - repairers. They were paid only when sitting in the lounge. Once lit the red lamp breakage assembly line, stop the counter, they are awarded money.

Firstly, they are always promptly made repairs to return quickly to the rest room. Secondly, they did repairs are always of high quality that they did not have to leave the room in the near future because of the same problem.

45 ways to double revenue by simple means

1. Start to keep records of income and expenditure in writing.

2. Reduce the fine and unnecessary costs.

3. Get rid of loans and credit cards.

4. Stop borrow money.

5. Do not pay future profits.

6. Find an extra source of income.

7. Do not ignore the small jobs.

8. Open a savings deposit.

9. Refuse services can do yourself.

10. Start living within your means.

11. Any free time used to earn.

12. Learn to do the action as they arrive.

13. Do not invest in risky businesses such as forex and mmm.

14. Start to build a career.

15. patience. The increase in revenue - a matter of time.

16. Treat money with respect.

17. Do not throw a small sum.

18. Give up bad habits, devouring money.

19. Spending money on essential items and quality.

20. miser pays twice. Classic

21. Stop senseless to give gifts.

22. Stop rely on financial assistance from the outside.

23. to study the literature of financial geniuses.

24. Listen to the advice of the people who live richer you.

25. Do not make sudden purchases.

26. The free part of the funds to give parents better than mindless entertainment.

27. To increase their physical strength.

28. Do not carry extra money.

29. When buying goods insist on the reductions.

30. Refuse questionable deals and offers.

31. Do not lend.

32. Do not have debtors and not to have to.

33. Wealth is based on a reasonable economy and the ability to find new sources of income.

34. Kopeika protects not only the ruble and the dollar and the euro and pound.

35. Keep a penny - it is the basis of a million.

36. Get rid of things that require constant investment.

37. When buying goods in a shop, remember that the same item in a nearby store can cost much cheaper.

38. Wholesale Shopping is always cheaper than retail.

39. A quality product is always more expensive, and cheaper.

40. Always consider the money, even if they are small.

42. Do not talk about money.

43. Do not assume someone else's money.

44. Do not envy those who earn more, and learn from them.

45. Strive to live, not to survive.

How to motivate employees motivated

The situation outside is not conducive to efficiency and quality of work. "15 rubles ago, I poured the tea, and it is still hot" - giggling colleagues. Black humor, of course, saves, but in fact people are demoralized and confused. Few people can concentrate on work. But it is now necessary to think about what can help people save willing and able to give us the desired result.
During the years of prosperity and continuous growth of the company we are accustomed to think of the one and only way to motivate employees - to raise the salary and pay bonuses. In the near future the old grandfather's method seems completely unusable - salary increase by 5, 10 or even 20% could not compensate for the drop in the real income of employees. Virtually any increase will be perceived more as a mockery of today - the decline in real income in any case be impossible to block.
It is necessary to face the truth. The idea that an increase in wages to motivate employees, and earlier was largely an illusion. Once this method certainly worked, but the level of involvement and the efficiency of the staff was quite low, when compared with the global trends. Employees of the companies operating in Russia, much less than American workers and companies from the BRIC countries, felt that "the organization motivates them to do work beyond the scope of duties." The difference in this index between the Russian and US companies was 46%! A difference in performance was even higher.
The lower the employee in the organizational hierarchy, the less his desire to put an extra effort. Similarly, reduced and confidence in the company and confidence in the effectiveness of management. In other words, the leaders of Russian companies practically do not know how to motivate employees. In the middle of the Russian company from 70 to 100% of the managers create demotivating environment for employees.
Today, the company's results in the first place will depend on how the staff were extra effort and work really effectively and efficiently, in fact this will inevitably require tough economic situation. And the level of employee engagement is dependent primarily on the leadership talent and cunning leader in matters of motivation.
Here are some simple tips that can help motivate people.
Try to calm them down. Ask what they are most concerned about. Even if you can not answer most of the questions people will be important that you take the time to listen to them and share their knowledge. This will significantly increase your credibility. Help them understand that now worried about all this is natural, but it is unlikely to help the cause.
Tell us about what it means crisis for your company. Be as specific as possible. Does the company have a plan to overcome the crisis? When and how will it be developed? Tell that to you as a manager is particularly important. What do you want your employees to focus on.
Try to find the positive side of what is happening. Perhaps the company will look for new ways to attract customers and how to work with them. This is an opportunity for employees to express themselves and change what needed to change for a long time.
Help people in their personal development. In times of crisis it is good to think about what is really important. Do I want to do this now? Perhaps just now the right time to take up new solutions.

Eight basic habits very successful and wealthy people!

Some of my friends - a very successful people. I noticed that they converge in some attitudes and philosophy. In addition they have the same habit:

1. No plan "B"

Plan "B" makes it easy to sleep at night. And when hard times begin, a plan "B" will throw all without any losses (and successes).
But when you have no options to safely surrender, you will work harder, longer, until the very end. If you do not spread a straw, you connect all his strength not to fall. You'd be surprised how much you actually forces.
If the worst happens (and it is "terrible" is not really such a terrible as it sounds), you will always find the strength to return to work. If you do not give up and learn from the mistakes, you'll get his.

2. Work
If you try a little bit, a little bit, you can succeed. If you still try, you can succeed even more. But it is impossible to be the best, if you do not invest in their cause huge, ridiculous number of hours of attention and effort.
Take any person who is good at what they do. It turns out that he has spent thousands of hours on his life. The only way.
There are no shortcuts to success. You can not become superuspeshnym overnight. All probably heard about the "principle of ten thousand hours," but very few who are willing to follow it ... In addition to those who thrive.
So what's the matter. Watch ticking.

3. ... and work
Forget about Sheryl Sandberg, who leaves work at half past five. Let it be so. She - not you.
All successful entrepreneurs with whom I personally know, are much more than ordinary people. They have a long list of all the things they want to do. They put in the time.
Interestingly, they want to invest at this time.
Your load will seem excessive to others. If you are not ready to take it on yourself - or you're not so focused on success, or it's not done too much. Anyway, this is not the way to success.

4. Avoid crowds
If you do like everyone else, then the result will be like at all. Follow the crowd - anyone, any number of trendy and cool - a guarantee of mediocrity.
Particularly successful people do what others do not take. They go to areas where there is no competition and where much more opportunities to succeed.

5. Start with the end
The modest success - often a consequence of modest goals.
Decide what you need, without amendments and compromise: to be the best, the fastest, most affordable, largest - no matter what it is. Aim for the most-most. Decide where you want to end up being. That is your goal.
Now, we are moving from back to front, paving the way to the goal step by step.
When it comes to never start small. Put a big goal, and you will come to better decisions. Yes, and you can more if you do not stop at half measures.

6. Oh, and do not stop
To achieve the goal of successful people - is not the limit. Achieving a great goal - just an excuse to put the next target, even more.
Say you want to create a company worth hundreds of millions of dollars. When you do this, you can equip your capital and connections to establish a charitable foundation. When you succeed in business and philanthropy, on this basis can become a leader of opinion, speak publicly, write books. And so on.
Achieving outstanding success in one thing, you are given the tools that will make you successful in other areas. Successful people do not stop on the first victory. They continued on their way and achieve more and more.

7. Sell
I asked the entrepreneurs and directors, some skill in their opinion, the most influenced their career success. The answer was the same: salesmanship.
Remember that the sale - it's not cheating, no manipulation or pressure. This ability to explain the logic and benefits of a solution. To be able to sell - means to be able to attract people to cooperate. Sales - is a constant overcoming obstacles.
Sales are at the heart of personal and business success. This ability to negotiate and work with failures and maintain self-confidence and faith in yourself. Sales - a constant dialogue with different people. It is building a long-running relationship.
Those who firmly believe in yourself, in your idea or your company, it is possible to sell without selling. You do not need a bloated ego or some extraordinary strength of character. We need to communicate, and all.

8. Do not be proud
Do not be afraid and do not be ashamed to admit mistakes. Sorry if wrong. Dream big. Recognize those to whom you owe your success. Laugh at yourself. Ask for help.
Have a badluck. And do not give up.